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Marketing Graduate Student Wins Award and Donates Proceeds to the Department

For Sangkil Moon, this has been an exciting year. In the spring of 2002, Moon was named the winner of the M. Bhanu Murthy Memorial Prize for Excellence in Teaching, given by The University of Iowa's Marketing Department. This October, Moon was notified that he also has won the Marketing Science Institute's (MSI) Alden G. Clayton Award for his dissertation proposal, which comes with a $5,000 prize. As a gesture of his gratefulness, Moon is donating $1000 to the Marketing Department's Murthy Award Fund.

"Winning both the M. Bhanu Murthy Award and the MSI Clayton Award are great honors," states Moon. "The Marketing Department at The University of Iowa has provided wonderful support toward my research and professional growth. The guidance I have received, most notably from my dissertation advisor Gary Russell, has been instrumental in my success. My donation to the M. Bhanu Murthy Award Fund is the least I could do to show my appreciation and gratefulness for this support."

Moon won the MSI Alden G. Clayton Award for his dissertation proposal on "Spatial Choice Models for Product Recommendations." The award is named in honor of former MSI president Alden G. Clayton, who retired in 1986 after more than a decade of leadership at the Institute. This year's two winners were selected by MSI reviewers and marketing scholars from more than 40 entries.

The competition reviews dissertation proposals on topics relevant to MSI's research priorities. These research priorities include e-business; metrics/measuring marketing performance; branding; managing customer relationships; collecting and using marketing knowledge; new product/innovation; communications; organizational processes and structure; strategy/competing; alliances/relationships/partnering; channels; and customer orientation.

The Marketing Science Institute is a nonprofit center for research in marketing whose purpose is to advance marketing practice and knowledge. Since its foundation in 1961, the Institute has brought together the interests and resources of business and academia to address issues of key importance to marketing. The corporations that support MSI reflect the marketing activities and interests of a variety of consumer, industrial, and service businesses. Academic relationships are also broadly based, involving leading researchers from some 100 schools.

The Clayton Award provides a $5,000 prize. In turn, Moon is donating 20% of this award to the department for the Murthy Award fund. "To receive such a gift from a Ph.D. student is certainly unprecedented," states Marketing Department Executive Officer and Professor Cathy Cole. "It is also a great tribute to Gary Russell who has provided exemplary guidance and mentoring to Sangkil in the dissertation process. We are confident that Sangkil will be an alumnus that we will be proud of for years to come."

The Murthy Prize memorializes the late M. Bhanu Murthy, a University of Iowa student who died of leukemia in 1983 while in the marketing doctoral program. Since 1984, it has been awarded annually to the best teaching assistant in the Introduction to Marketing course.

Originally from Korea, Sangkil Moon has both a Bachelor's Degree in Business Administration and an MBA in Marketing from Seoul National University. He is expected to receive his Ph.D. from The University of Iowa in May 2003.


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