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Menczer Improving Web Searching

University of Iowa researcher FILIPPO MENCZER is exploring the use of mathematical models that could help engineers of Internet search engines create better ways to hunt down the pages that Web users want to access. Menczer, an assistant professor of Management Sciences, examined a sample of 150,000 web pages, studying the relationships between text, links and meaning. He analysed almost 4 billion pairs of pages with similarities. With this huge body of data, Menczer was able to discover a mathematical power-law relationship between link probability and similarity of language across web pages. (e4engineering is an engineering news and information web site in the U.K.)

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