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Students To Analyze Super Bowl Ads

Every year, the Super Bowl draws millions of viewers from around the globe, eager to see which team will triumph in the battle on the gridiron. In some cases, however, the commercials broadcast during the game have as much notoriety, if not more, than the match-up itself. Today, approximately 25 University of Iowa graduate students will gauge which ads succeed and which ones fail. UI associate marketing professor Baba Shiv has organized this Super Sunday activity since 1998. Each year, a group of UI students has analyzed commercials aired during the Super Bowl for entertainment and business value.

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