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Department of Marketing

 319-335-1013      319-335-3690      S210 PBB      tippie.uiowa.edu/marketing

Administration

Catherine Cole
Catherine A. Cole
Professor and Department Executive Officer
Thomas Gruca
Thomas S. Gruca
Professor and Faculty Director, MBA Marketing Career Academy
John Murry
John P. Murry
Associate Professor and Director, Marketing Undergraduate Program
Michelle Highly
Michelle A. Highly
Departmental Administrator

Tenured and Tenure-Track Faculty


Catherine Cole

Professor and Department Executive Officer
Henry B. Tippie Research Fellow

 S252 PBB      319-335-1020      cathy-cole@uiowa.edu

Academic History:
  • PhD, University of Wisconsin-Madison, 1983
  • MBA, University of Wisconsin-Madison, 1976
  • BA in Economics/Psychology, Beloit College, 1971
EXPERTISE:

Assurance of Learning and the Reaccreditation Process, Effects of couponing on purchase and repeat purchase rates, Elderly adults' use of consumer information, Measurements and effects of knowledge and experience on consumer behavior


Gary Gaeth

Professor
Cedar Rapids Area Business Chair

 S376 PBB      319-335-1019      gary-gaeth@uiowa.edu

Academic History:
  • PhD in Experimental Psychology, Kansas State University, 1984
  • MS in Psychology, Kansas State University, 1980
  • MS in Mathematics, University of Wyoming, 1977
  • BS in Mathematics, Northern Michigan University, 1974
EXPERTISE:

Impact of marketing information on consumer decisions, Methods for analysis of consumer decision making


Sarah Gardial

Henry B. Tippie Dean
Professor of Marketing

 C120 PBB      319-335-0862      sarah-gardial@uiowa.edu

Academic History:
  • PhD in Marketing, University of Houston, 1986
  • MBA in Marketing, University of Arkansas, 1981
  • BS in Business Administration (Marketing), University of Arkansas, 1980

Thomas Gruca

Professor and Faculty Director, MBA Marketing Career Academy
Henry B. Tippie Research Professor of Marketing

 S356 PBB      319-335-0946      thomas-gruca@uiowa.edu

Academic History:
  • PhD in Decision and Information Sciences, University of Illinois, 1989
  • MBA in Management Information Systems, University of Illinois, 1985
  • BS in Mathematics and Computer Science, University of Illinois - Chicago, 1983
EXPERTISE:

Health care, Interface of finance and marketing, Marketing strategy, Prediction markets


William Hedgcock

Associate Professor
Daniel E. McLean Research Fellow

 W270 PBB      319-335-0894      william-hedgcock@uiowa.edu

Academic History:
  • PhD in Marketing, University of Minnesota, 2008
  • BA in Economics and Psychology, Macalester College, 1996
EXPERTISE:

Decision Neuroscience, Decision-Making, Decision Bias, fMRI, MEG, eye tracking, Neuromarketing


Sang Hak Lee

Assistant Professor
 S310 PBB      319-335-0954      sanghak-lee@uiowa.edu

Academic History:
  • PhD in Marketing, Ohio State University, 2012
  • MS in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), Seoul, Korea, 2007
  • BS in Chemical Engineering, Seoul National University, Seoul, Korea, 2003
EXPERTISE:

Direct Utility Models, Bayesian Econometrics, Choice Modeling


John Murry

Associate Professor and Director, Marketing Undergraduate Program
 S360 PBB      319-335-0965      john-murry@uiowa.edu

Academic History:
  • PhD in Marketing, University of Kansas, 1988
  • MBA in Marketing, The University of Kansas, 1987
  • BS in Marketing, Kansas State University, 1979
EXPERTISE:

Brand Development and Architecture, Consumer Behavior, Expert witness for commercial success in patent litigation , Expert witness in litigation regarding brand protection and likelihood-of-confusion, New Product and Pricing Decisions, Product Management, Strategic Brand Positioning


Dhananjay Nayakankuppam

Associate Professor and Director, PhD Program in Marketing
Henry B. Tippie Research Fellow

 W234 PBB      319-335-1981      dhananjay-nayakankuppam@uiowa.edu

Academic History:
  • PhD in Marketing, University of Michigan, 2001
  • MS in Psychology, University of Michigan, 2000
  • MBA in Marketing, University of Madras, 1990
  • BE in Mechanical Engineering, Shivaji University, India, 1988
EXPERTISE:

Decision making, Evaluative processes, Social cognition and judgment


Gary Russell

Professor
Henry B. Tippie Research Professor of Marketing

 S350 PBB      319-335-0993      gary-j-russell@uiowa.edu

Academic History:
  • PhD in Marketing, University of Chicago, 1985
  • BA in Psychology and Mathematics, University of Virginia, 1976
EXPERTISE:

Brand Price Competition, Market Structure Analysis, Bundling, Assortment Choice, Retailing, Multiple Category Choice, Market Basket Analysis, Scanner Data Choice Modeling, Spatial Models, Network Analysis, Social Influence


Jing Wang

Associate Professor
Henry B. Tippie Research Fellow

 S332 PBB      319-335-0843      jing-wang@uiowa.edu

Academic History:
  • PhD in Marketing, Northwestern University, 2005
  • MPhil in Marketing, Hong Kong University of Science and Technology, 2000
  • BA in Economics, Nankai University, 1998
  • BA in English Literature, Nankai University, 1998
EXPERTISE:

Consumer Motivation and Judgment, Media and Advertising Effectiveness, The Effects of Loneliness and Social Exclusion on Consumer Behaviors


Lecturers


Nancy Abram

Lecturer
 S379 PBB      319-335-0986      nancy-abram@uiowa.edu

Academic History:
  • BS in Marketing & Communications, St. Ambrose University, Davenport, IA, 1980

David Collins

Lecturer
 W304 PBB      319-335-3780      david-e-collins@uiowa.edu

Academic History:
  • BS in Recreational Education and Sociology, The University of Iowa, 1974
EXPERTISE:

Database/Direct Marketing/ Customer Relationship Management, Development of Marketing Information Systems, Integrated Marketing Communication Strategies, Marketing Management and Strategic Planning, Marketing's Role in Creating Sustinable Business Practices.


Peggy Stover

Lecturer and Director, Undergraduate Marketing Institute
 S259 PBB      319-335-3753      peggy-e-stover@uiowa.edu

Academic History:
  • MA in Organizational Leadership & Innovation, University of Denver, 2011
  • BBA in Finance & Marketing, St. Mary's University, 1988
EXPERTISE:

Brand Management - Consumer Products, Category Management, Competitive Intelligence, Multicultural Marketing, New Products, Qualitative and Quantitative Market Research, Syndicated Data Analysis (AC Nielsen, IRI, NPD), Sales Management, Strategic Management, Business Ethics, Management Leadership


Thomas Walsh

Lecturer
 S379 PBB      319-335-0986      thomas-walsh-1@uiowa.edu

Academic History:
  • MBA in Marketing Management, Michigan State University, 1981
  • BS in Psychology, Eastern Michigan University, 1979
EXPERTISE:

Product and Brand Management


Adjunct and Visiting Faculty


Scott Arneson

Adjunct Lecturer
 S252 PBB      319-335-1013      scott-arneson@uiowa.edu

Academic History:
  • MBA in Accounting, The University of Iowa, 1999
  • BBA in Accounting, The University of Iowa, 1984

Stephanie Bauder

Adjunct Lecturer
 S252 PBB      641-485-1882      stephanie-wedemeyer@uiowa.edu

Academic History:
  • MBA, Henry B. Tippie School of Management, The University of Iowa, 2003
  • BS in Business Administration - Accounting, Washington University, St. Louis, MO, 1991

Goutam Chakraborty

Adjunct Associate Professor
 S252 PBB      319-335-1013      goutam.chakraborty@okstate.edu

Academic History:
  • PhD in Marketing, University of Iowa, 1991
  • MS in Statistics, University of Iowa, 1989
  • PGCGM, Indian Institute of Management, Calcutta, India, 1984
  • BTech in Mechanical Engineering, Indian Institute of Technology, Kharagpur, India, 1980
EXPERTISE:

Data mining and CRM applications, Database marketing, Electronic commerce and interactive marketing, Web business strategy


Robert Cline

Adjunct Lecturer
 S252 PBB      319-335-1013      robert-cline@uiowa.edu

Academic History:
  • BA in Communications, The University of Iowa, 1968
EXPERTISE:

Advertising, Brand Marketing Communications, Development of Integrated Marketing Communications Campaigns, Direct Marketing


Jon Gray

Adjunct Lecturer
 S252 PBB      319-335-1013      jon-gray@uiowa.edu

Academic History:
  • MBA, Tippie College of Business, The University of Iowa, 2000
  • BS, Colorado State University, Ft. Collins, 1985

Timothy O'Conner

Adjunct Assistant Professor
 S247 PBB      319-335-1013      timothy-oconner@uiowa.edu

Academic History:
  • JD, The University of Iowa, 2000
  • MBA, The University of Iowa, 1997
  • BA in Finance, University of Northern Iowa, 1995

Robert Rouwenhorst

Adjunct Lecturer
 S252 PBB      319-335-1013      robert-rouwenhorst@uiowa.edu

Academic History:
  • PhD in Marketing, The University of Iowa, 2009
  • MBA in Marketing, The University of Iowa, 2004
  • BA in Computer Science, The University of Iowa, 2002
EXPERTISE:

Advertising Effectiveness , Consumer Behavior , Judgment and Decision Making


Robert Stahlin

Adjunct Lecturer
 S252 PBB      319-335-1013      robert-stahlin@uiowa.edu

Academic History:
  • MBA, The University of Iowa, 1999
  • BS in Chemical Engineering, University of Missouri, Rolla, 1982

Gail Tutt


 W160 PBB      319-335-1039      gail-tutt@uiowa.edu

Academic History:
  • MBA, Henry B. Tippie College of Business, The University of Iowa, 2012
  • MS in Chemical Engineering, Rutgers University, New Brunswick, NJ, 1991
  • BS in Chemical Engineering, Rensselaer Polytechnic Institute, Troy, NY, 1983

Nickolas Westergaard

Adjunct Lecturer
 S219 PBB      319-335-0933      nick-westergaard@uiowa.edu

Academic History:
  • BA in Psychology, The University of Iowa, 2001
EXPERTISE:

Brand Strategy and Development, Content Marketing, Social Media Adoption and Business Integration, Social Media Marketing, Strategic Brand Positioning