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Department of Marketing

 319-335-1013      319-335-3690      S210 PBB      tippie.uiowa.edu/marketing

Administration

Catherine Cole
Catherine A. Cole
Professor and Department Executive Officer
Thomas Gruca
Thomas S. Gruca
Professor and Faculty Director, MBA Marketing Career Academy
John Murry
John P. Murry
Associate Professor and Director, Marketing Undergraduate Program
Michelle Highly
Michelle A. Highly
Departmental Administrator

Tenured and Tenure-Track Faculty


Catherine Cole

Professor and Department Executive Officer
Henry B. Tippie Research Fellow

 S252 Building      319-335-1020      cathy-cole@uiowa.edu

Academic History:
  • PhD, University of Wisconsin-Madison, 1983
  • MBA, University of Wisconsin-Madison, 1976
  • BA in Economics/Psychology, Beloit College, 1971
EXPERTISE:

Assurance of Learning and the Reaccreditation Process, Effects of couponing on purchase and repeat purchase rates, Elderly adults' use of consumer information, Measurements and effects of knowledge and experience on consumer behavior


Gary Gaeth

Professor
Cedar Rapids Area Business Chair

 S376 Building      319-335-1019      gary-gaeth@uiowa.edu

Academic History:
  • PhD in Experimental Psychology, Kansas State University, 1984
  • MS in Psychology, Kansas State University, 1980
  • MS in Mathematics, University of Wyoming, 1977
  • BS in Mathematics, Northern Michigan University, 1974
EXPERTISE:

Impact of marketing information on consumer decisions, Methods for analysis of consumer decision making


Sarah Gardial

Henry B. Tippie Dean
Professor of Marketing

 C120 Building      319-335-0862      sarah-gardial@uiowa.edu

Academic History:
  • PhD in Marketing, University of Houston, 1986
  • MBA in Marketing, University of Arkansas, 1981
  • BS in Business Administration (Marketing), University of Arkansas, 1980

Thomas Gruca

Professor and Faculty Director, MBA Marketing Career Academy
Henry B. Tippie Research Professor of Marketing

 S356 Building      319-335-0946      thomas-gruca@uiowa.edu

Academic History:
  • PhD in Decision and Information Sciences, University of Illinois, 1989
  • MBA in Management Information Systems, University of Illinois, 1985
  • BS in Mathematics and Computer Science, University of Illinois - Chicago, 1983
EXPERTISE:

Health care, Interface of finance and marketing, Marketing strategy, Prediction markets


William Hedgcock

Associate Professor
Daniel E. McLean Research Fellow

 W270 Building      319-335-0894      william-hedgcock@uiowa.edu

Academic History:
  • PhD in Marketing, University of Minnesota, 2008
  • BA in Economics and Psychology, Macalester College, 1996
EXPERTISE:

Decision Neuroscience, Decision-Making, Decision Bias, fMRI, MEG, eye tracking, Neuromarketing


Anna Konchar

Graduate Teaching Assistant
 S219 Building      319-335-0933      anna-konchar@uiowa.edu


Sang Hak Lee

Assistant Professor
 S310 Building      319-335-0954      sanghak-lee@uiowa.edu

Academic History:
  • PhD in Marketing, Ohio State University, 2012
  • MS in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), Seoul, Korea, 2007
  • BS in Chemical Engineering, Seoul National University, Seoul, Korea, 2003
EXPERTISE:

Direct Utility Models, Bayesian Econometrics, Choice Modeling


David Meyer

Graduate Teaching Assistant
 S357 Building      319-335-0981      david-meyer@uiowa.edu


John Murry

Associate Professor and Director, Marketing Undergraduate Program
 S360 Building      319-335-0965      john-murry@uiowa.edu

Academic History:
  • PhD in Marketing, University of Kansas, 1988
  • MBA in Marketing, The University of Kansas, 1987
  • BS in Marketing, Kansas State University, 1979
EXPERTISE:

Brand Development and Architecture, Consumer Behavior, Expert witness for commercial success in patent litigation , Expert witness in litigation regarding brand protection and likelihood-of-confusion, New Product and Pricing Decisions, Product Management, Strategic Brand Positioning


Dhananjay Nayakankuppam

Associate Professor and Director, PhD Program in Marketing
Henry B. Tippie Research Fellow

 W234 Building      319-335-1981      dhananjay-nayakankuppam@uiowa.edu

Academic History:
  • PhD in Marketing, University of Michigan, 2001
  • MS in Psychology, University of Michigan, 2000
  • MBA in Marketing, University of Madras, 1990
  • BE in Mechanical Engineering, Shivaji University, India, 1988
EXPERTISE:

Decision making, Evaluative processes, Social cognition and judgment


Gary Russell

Professor
Henry B. Tippie Research Professor of Marketing

 S350 Building      319-335-0993      gary-j-russell@uiowa.edu

Academic History:
  • PhD in Marketing, University of Chicago, 1985
  • BA in Psychology and Mathematics, University of Virginia, 1976
EXPERTISE:

Brand Price Competition, Market Structure Analysis, Bundling, Assortment Choice, Retailing, Multiple Category Choice, Market Basket Analysis, Scanner Data Choice Modeling, Spatial Models, Network Analysis, Social Influence


Jing Wang

Associate Professor
Henry B. Tippie Research Fellow

 S332 Building      319-335-0843      jing-wang@uiowa.edu

Academic History:
  • PhD in Marketing, Northwestern University, 2005
  • MPhil in Marketing, Hong Kong University of Science and Technology, 2000
  • BA in Economics, Nankai University, 1998
  • BA in English Literature, Nankai University, 1998
EXPERTISE:

Consumer Motivation and Judgment, Media and Advertising Effectiveness, The Effects of Loneliness and Social Exclusion on Consumer Behaviors


Lecturers


Nancy Abram

Lecturer
 S379 Building      319-335-0986      nancy-abram@uiowa.edu

Academic History:
  • BS in Marketing & Communications, St. Ambrose University, Davenport, IA, 1980

David Collins

Lecturer
 W304 Building      319-335-3780      david-e-collins@uiowa.edu

Academic History:
  • BS in Recreational Education and Sociology, The University of Iowa, 1974
EXPERTISE:

Database/Direct Marketing/ Customer Relationship Management, Development of Marketing Information Systems, Integrated Marketing Communication Strategies, Marketing Management and Strategic Planning, Marketing's Role in Creating Sustinable Business Practices.


Peggy Stover

Lecturer and Director, Undergraduate Marketing Institute
 S259 Building      319-335-3753      peggy-e-stover@uiowa.edu

Academic History:
  • MA in Organizational Leadership & Innovation, University of Denver, 2011
  • BBA in Finance & Marketing, St. Mary's University, 1988
EXPERTISE:

Brand Management - Consumer Products, Category Management, Competitive Intelligence, Multicultural Marketing, New Products, Qualitative and Quantitative Market Research, Syndicated Data Analysis (AC Nielsen, IRI, NPD), Sales Management, Strategic Management, Business Ethics, Management Leadership


Thomas Walsh

Lecturer
 S379 Building      319-335-0986      thomas-walsh-1@uiowa.edu

Academic History:
  • MBA in Marketing Management, Michigan State University, 1981
  • BS in Psychology, Eastern Michigan University, 1979
EXPERTISE:

Product and Brand Management


Adjunct and Visiting Faculty


Scott Arneson

Adjunct Lecturer
 S252 Building      319-335-1013      scott-arneson@uiowa.edu

Academic History:
  • MBA in Accounting, The University of Iowa, 1999
  • BBA in Accounting, The University of Iowa, 1984

Stephanie Bauder

Adjunct Lecturer
 S252 Building      641-485-1882      stephanie-wedemeyer@uiowa.edu

Academic History:
  • MBA, Henry B. Tippie School of Management, The University of Iowa, 2003
  • BS in Business Administration - Accounting, Washington University, St. Louis, MO, 1991

Goutam Chakraborty

Adjunct Associate Professor
 S252 Building      319-335-1013      goutam.chakraborty@okstate.edu

Academic History:
  • PhD in Marketing, University of Iowa, 1991
  • MS in Statistics, University of Iowa, 1989
  • PGCGM, Indian Institute of Management, Calcutta, India, 1984
  • BTech in Mechanical Engineering, Indian Institute of Technology, Kharagpur, India, 1980
EXPERTISE:

Data mining and CRM applications, Database marketing, Electronic commerce and interactive marketing, Web business strategy


Robert Cline

Adjunct Lecturer
 S252 Building      319-335-1013      robert-cline@uiowa.edu

Academic History:
  • BA in Communications, The University of Iowa, 1968
EXPERTISE:

Advertising, Brand Marketing Communications, Development of Integrated Marketing Communications Campaigns, Direct Marketing


Jon Gray

Adjunct Lecturer
 S252 Building      319-335-1013      jon-gray@uiowa.edu

Academic History:
  • MBA, Tippie College of Business, The University of Iowa, 2000
  • BS, Colorado State University, Ft. Collins, 1985

Timothy O'Conner

Adjunct Assistant Professor
 S247 Building      319-335-1013      timothy-oconner@uiowa.edu

Academic History:
  • JD, The University of Iowa, 2000
  • MBA, The University of Iowa, 1997
  • BA in Finance, University of Northern Iowa, 1995

Robert Rouwenhorst

Adjunct Lecturer
 S252 Building      319-335-1013      robert-rouwenhorst@uiowa.edu

Academic History:
  • PhD in Marketing, The University of Iowa, 2009
  • MBA in Marketing, The University of Iowa, 2004
  • BA in Computer Science, The University of Iowa, 2002
EXPERTISE:

Advertising Effectiveness , Consumer Behavior , Judgment and Decision Making


Robert Stahlin

Adjunct Lecturer
 S252 Building      319-335-1013      robert-stahlin@uiowa.edu

Academic History:
  • MBA, The University of Iowa, 1999
  • BS in Chemical Engineering, University of Missouri, Rolla, 1982

Gail Tutt


 W160 Building      319-335-1039      gail-tutt@uiowa.edu

Academic History:
  • MBA, Henry B. Tippie College of Business, The University of Iowa, 2012
  • MS in Chemical Engineering, Rutgers University, New Brunswick, NJ, 1991
  • BS in Chemical Engineering, Rensselaer Polytechnic Institute, Troy, NY, 1983

Nickolas Westergaard

Adjunct Lecturer
 S219 Building      319-335-0933      nick-westergaard@uiowa.edu

Academic History:
  • BA in Psychology, The University of Iowa, 2001
EXPERTISE:

Brand Strategy and Development, Content Marketing, Social Media Adoption and Business Integration, Social Media Marketing, Strategic Brand Positioning


Graduate Fellows and Teaching Assistants


Joseph Bell

Graduate Teaching Assistant
 S357 Building      319-335-0981      jason-bell@uiowa.edu

Academic History:
  • PhD Candidate in Marketing, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2018
  • MS in Economics, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2012
  • BS in Economics, College of Family, Home and Social Sciences, Brigham Young University, Provo, UT, USA, 2010

I Hsuan Chiu

Graduate Teaching Assistant
 S347 Building      319-335-0979      ihsuan-chiu@uiowa.edu

Academic History:
  • PhD Candidate in Marketing, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2017
  • MS in Statistics, College of Arts and Sciences, The Ohio State University, Columbus, OH, USA, 2012
  • MBA in Business Administration, College of Management, National Taiwan University, Taipei, Taiwan, 2008
  • BA in Economics, College of Social Science, National Taiwan University, Taipei, Taiwan, 2001

David Harman

Graduate Teaching Assistant
 S247 Building      319-335-0967      david-harman@uiowa.edu

Academic History:
  • PhD Candidate in Marketing, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2016
  • MBA in Marketing, Foster School of Business, University of Washington, Seattle, WA, USA, 2006
  • BA in Philosophy, St. John’s College, Santa Fe, NM, USA, 1994

Gaurav Jain

Graduate Teaching Assistant
 S347 Building      319-335-0979      gaurav-jain@uiowa.edu

Academic History:
  • PhD Candidate in Marketing, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2017
  • Other in PGDM (Post Graduate Diploma in Management) - Marketing, Management Development Institute (MDI), Gurgaon, Haryana, India, 2011
  • BE in Engineering (Electronics and Communication), Manipal Institute of Technology, Manipal University, Manipal, Karnataka, India, 2009

Jinfeng Jiao

Graduate Teaching Assistant
 S219 Building      319-335-0933      jinfeng-jiao@uiowa.edu

Academic History:
  • PhD Candidate in Marketing, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2015
  • MBA in Business Administration, Pamplin Business School, Virginia Tech University, Blacksburg, VA, USA, 2010
  • MA in Political Science, Virginia Tech University, Blacksburg, VA, USA, 2008

Young Kim

Graduate Teaching Assistant
 S347 Building      319-335-0979      youngkyu-kim@uiowa.edu

Academic History:
  • PhD Candidate in Marketing, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2018
  • MA in Media Studies, S. I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, USA, 2013
  • BA in Journalism & Political Science, School of Journalism and Mass Communication / College of Letters & Science, University of Wisconsin-, 2005

Jae Hwan Kwon

Graduate Fellow
 S247 Building      319-335-0967      jaehwan-kwon@uiowa.edu

Academic History:
  • PhD Candidate in Marketing, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2015
  • MS in Integrated Marketing, School of Professional Studies, New York University, NYC, NY, USA, 2010
  • MBA in Marketing, Yonsei School of Business, Yonsei University, Seoul, South Korea, 2007
  • BS in Earth and Environmental Sciences, School of Sciences, Korea University, Seoul, South Korea, 2004

Yang Pan

Graduate Teaching Assistant
 S347 Building      319-335-0979      yang-pan@uiowa.edu


Sunaina Shrivastava

Graduate Teaching Assistant
 S219 Building      319-335-0933      sunaina-shrivastava@uiowa.edu

Academic History:
  • PhD Candidate in Marketing, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2019
  • MBA in Operations and Supply Chain Management, Symbiosis Institute of Business Management, Symbiosis International University, Pune, Maharashtra, I, 2011
  • BE in Engineering (Electronics and Communication), Manipal Institute of Technology, Manipal University, Manipal, Karnataka, India, 2009

Chanchal Bahadur Tamrakar

Graduate Teaching Assistant
 S357 Building      319-335-0981      chanchal-tamrakar@uiowa.edu

Academic History:
  • PhD Candidate in Marketing, Tippie College of Business, University of Iowa, Iowa City, IA, USA, 2016
  • MBA in Marketing Research, Wisconsin School of Business, University of Wisconsin, Madison, WI, USA, 2009
  • MBA in Marketing, Kathmandu University School of Management, Kathmandu University, Kathmandu, Nepal, 2006
  • BE in Mechanical Engineering, National Institute of Technology, Ranchi University, Jamshedpur, Jharkhand, India, 2003

Hui Xie

Graduate Teaching Assistant
 --      hui-xie@uiowa.edu