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Department of Marketing

Phone: 319-335-1013   Fax: 319-335-3690   Office: S210 PBB   Web: tippie.uiowa.edu/marketing

Administration

Catherine Cole
Catherine A. Cole
Professor and Department Executive Officer
Thomas Gruca
Thomas S. Gruca
Professor and Faculty Director, MBA Marketing Career Academy
Michelle Highly
Michelle A. Highly
Departmental Administrator


Tenured and Tenure-Track Faculty


Catherine Cole Catherine Cole     cathy-cole@uiowa.edu
Office: S252 PBB    Phone: 319-335-1020
Professor and Department Executive Officer
Henry B. Tippie Research Fellow

Academic History:
  • - PhD, University of Wisconsin-Madison, 1983
  • - MBA, University of Wisconsin-Madison, 1976
  • - BA in Economics/Psychology, Beloit College, 1971
Expertise: Assurance of Learning and the Reaccreditation Process, Effects of couponing on purchase and repeat purchase rates, Elderly adults' use of consumer information, Measurements and effects of knowledge and experience on consumer behavior
Gary Gaeth Gary Gaeth     gary-gaeth@uiowa.edu
Office: S376 PBB    Phone: 319-335-1019
Professor
Cedar Rapids Area Business Chair

Academic History:
  • - PhD in Experimental Psychology, Kansas State University, 1984
  • - MS in Psychology, Kansas State University, 1980
  • - MS in Mathematics, University of Wyoming, 1977
  • - BS in Mathematics, Northern Michigan University, 1974
Expertise: Impact of marketing information on consumer decisions, Methods for analysis of consumer decision making
Sarah Gardial Sarah Gardial     sarah-gardial@uiowa.edu
Office: C120 PBB    Phone: 319-335-0862
Henry B. Tippie Dean
Professor of Marketing

Academic History:
  • - PhD in Marketing, University of Houston, 1986
  • - MBA in Marketing, University of Arkansas, 1981
  • - BS in Business Administration (Marketing), University of Arkansas, 1980
Thomas Gruca Thomas Gruca     thomas-gruca@uiowa.edu
Office: S356 PBB    Phone: 319-335-0946
Professor and Faculty Director, MBA Marketing Career Academy
Henry B. Tippie Research Professor of Marketing

Academic History:
  • - PhD in Decision and Information Sciences, University of Illinois, 1989
  • - MBA in Management Information Systems, University of Illinois, 1985
  • - BS in Mathematics and Computer Science, University of Illinois - Chicago, 1983
Expertise: Health care, Interface of finance and marketing, Marketing strategy, Prediction markets
William Hedgcock William Hedgcock     william-hedgcock@uiowa.edu
Office: W270 PBB    Phone: 319-335-0894
Assistant Professor
Daniel E. McLean Research Fellow

Academic History:
  • - PhD in Marketing, University of Minnesota, 2008
  • - BA in Economics and Psychology, Macalester College, 1996
Expertise: Decision Neuroscience, Decision-Making, Decision Bias, fMRI, MEG, eye tracking, Neuromarketing
Sang Hak Lee Sang Hak Lee     sanghak-lee@uiowa.edu
Office: S310 PBB    Phone: 319-335-0954
Assistant Professor
Academic History:
  • - PhD in Marketing, Ohio State University, 2012
  • - MS in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), Seoul, Korea, 2007
  • - BS in Chemical Engineering, Seoul National University, Seoul, Korea, 2003
Expertise: Direct Utility Models, Bayesian Econometrics, Choice Modeling
John Murry John Murry     john-murry@uiowa.edu
Office: S360 PBB    Phone: 319-335-0965
Associate Professor
Academic History:
  • - PhD in Marketing, University of Kansas, 1988
  • - MBA in Marketing, The University of Kansas, 1987
  • - BS in Marketing, Kansas State University, 1979
Expertise: Brand Development and Architecture, Consumer Behavior, Expert witness for commercial success in patent litigation , Expert witness in litigation regarding brand protection and likelihood-of-confusion, New Product and Pricing Decisions, Product Management, Strategic Brand Positioning
Dhananjay Nayakankuppam Dhananjay Nayakankuppam     dhananjay-nayakankuppam@uiowa.edu
Office: W234 PBB    Phone: 319-335-1981
Associate Professor and Director, PhD Program in Marketing
Henry B. Tippie Research Fellow

Academic History:
  • - PhD in Marketing, University of Michigan, 2001
  • - MS in Psychology, University of Michigan, 2000
  • - MBA in Marketing, University of Madras, 1990
  • - BE in Mechanical Engineering, Shivaji University, India, 1988
Expertise: Decision making, Evaluative processes, Social cognition and judgment
Gary Russell Gary Russell     gary-j-russell@uiowa.edu
Office: S350 PBB    Phone: 319-335-0993
Professor
Henry B. Tippie Research Professor of Marketing

Academic History:
  • - PhD in Marketing, University of Chicago, 1985
  • - BA in Psychology and Mathematics, University of Virginia, 1976
Expertise: Brand Price Competition, Market Structure Analysis, Multiple Category Choice, Market Basket Analysis, Scanner Data Choice Modeling, Spatial Models, Network Analysis, Social Influence

Lecturers


Nancy Abram Nancy Abram     nancy-abram@uiowa.edu
Office: S379 PBB    Phone: 319-335-0986
Lecturer
Academic History:
  • - BS in Marketing & Communications, St. Ambrose University, Davenport, IA, 1980
David Collins David Collins     david-e-collins@uiowa.edu
Office: W304 PBB    Phone: 319-335-3780
Lecturer
Academic History:
  • - BS in Recreational Education and Sociology, The University of Iowa, 1974
Expertise: Database/Direct Marketing/ Customer Relationship Management, Development of Marketing Information Systems, Integrated Marketing Communication Strategies, Marketing Management and Strategic Planning, Marketing's Role in Creating Sustinable Business Practices.
Peggy Stover Peggy Stover     peggy-e-stover@uiowa.edu
Office: S259 PBB    Phone: 319-335-3753
Lecturer and Director, Undergraduate Marketing Institute
Academic History:
  • - MA in Organizational Leadership & Innovation, University of Denver, 2011
  • - BBA in Finance & Marketing, St. Mary's University, 1988
Expertise: Brand Management - Consumer Products Category Management Competitive Intelligence Multicultural Marketing New Products Qualitative and Quantitative Market Research Syndicated Data Analysis (AC Nielsen, IRI, NPD) Sales Management

Adjunct and Visiting Faculty


Scott Arneson Scott Arneson     scott-arneson@uiowa.edu
Office: S252 PBB    Phone: 319-335-1013
Adjunct Lecturer
Academic History:
  • - MBA in Accounting, The University of Iowa, 1999
  • - BBA in Accounting, The University of Iowa, 1984
Stephanie Bauder Stephanie Bauder     stephanie-wedemeyer@uiowa.edu
Office: S252 PBB    Phone: 319-335-1013
Adjunct Lecturer
Academic History:
  • - MBA, Henry B. Tippie School of Management, The University of Iowa, 2003
  • - BS in Business Administration - Accounting, Washington University, St. Louis, MO, 1991
John Byrne John Byrne     ByrneJohnP@sau.edu
Office: S247 PBB    Phone: 319-335-0967
Adjunct Professor
Academic History:
  • - PhD in Educational Psychology, University of Iowa, 1996
  • - MBA in Marketing, Loyola University of Chicago, 1990
  • - BBA in Finance and Economics, University of Notre Dame, 1987
Robert Cline Robert Cline     robert-cline@uiowa.edu
Office: S252 PBB    Phone: 319-335-1013
Adjunct Lecturer
Academic History:
  • - BA in Communications, The University of Iowa, 1968
Expertise: Advertising, Brand Marketing Communications, Development of Integrated Marketing Communications Campaigns, Direct Marketing
Jon Gray Jon Gray     jon-gray@uiowa.edu
Office: S252 PBB    Phone: 319-335-1013
Adjunct Lecturer
Academic History:
  • - MBA, Tippie College of Business, The University of Iowa, 2000
  • - BS, Colorado State University, Ft. Collins, 1985
Mark Green Mark Green     mark-green@uiowa.edu
Office: S252 PBB    Phone: 319-335-090
Visiting Professor
Academic History:
  • - MBA in Marketing Management, Syracuse University, Syracuse, NY, 1982
  • - PhD in Russian Linguistics, Cornell University, Ithaca, NY, 1980
  • - BA in Russian Literature, Lawrence University, Appleton, WI, 1973
Expertise: Global Marketing
Timothy O'Conner Timothy O'Conner     timothy-oconner@uiowa.edu
Office: S247 PBB    Phone: 319-335-1013
Adjunct Assistant Professor
Academic History:
  • - JD, The University of Iowa, 2000
  • - MBA, The University of Iowa, 1997
  • - BA in Finance, University of Northern Iowa, 1995
Robert Rouwenhorst Robert Rouwenhorst     robert-rouwenhorst@uiowa.edu
Office: S252 PBB    Phone: 319-335-1013
Adjunct Lecturer
Academic History:
  • - PhD in Marketing, The University of Iowa, 2009
  • - MBA in Marketing, The University of Iowa, 2004
  • - BA in Computer Science, The University of Iowa, 2002
Expertise: Advertising Effectiveness , Consumer Behavior , Judgment and Decision Making
Robert Stahlin Robert Stahlin     robert-stahlin@uiowa.edu
Office: S252 PBB    Phone: 319-335-1013
Adjunct Lecturer
Academic History:
  • - MBA, The University of Iowa, 1999
  • - BS in Chemical Engineering, University of Missouri, Rolla, 1982
Gail Tutt Gail Tutt     gail-tutt@uiowa.edu
Office: W160 PBB    Phone: 319-335-1039

Academic History:
  • - MBA, Henry B. Tippie College of Business, The University of Iowa, 2012
  • - MS in Chemical Engineering, Rutgers University, New Brunswick, NJ, 1991
  • - BS in Chemical Engineering, Rensselaer Polytechnic Institute, Troy, NY, 1983


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