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Jinfeng (Jenny) Jiao

Jinfeng (Jenny) Jiao

Graduate Assistant

Marketing

S219 Pappajohn Business Building
The University of Iowa
Iowa City, IA 52242-1994

Ph: 319-335-0933
Fax: 319-335-1956
E-mail: jinfeng-jiao@uiowa.edu

Academic History

  • Ph.D. Candidate in Marketing, University of Iowa, Iowa City, IA, 2015
  • MBA, Virginia Tech, Blacksburg, VA, 2010
  • Master of Science in Political Science, Virginia Tech, Blacksburg, VA, 2008
  • Bachelor of Law in International Politics and Economics, University of International Relations, Beijing, 2006

Expertise

  • Self and Brand; Moral Judgment and Pro-Social Behaviors; Emotion and Goal Pursuit

Awards

  • The 23rd Robert Mittelstaedt Symposium, Fellow, 2014
  • Graduate College Summer Fellowship, University of Iowa, 2014
  • The 43rd Annual Haring Symposium, Fellow, 2013
  • Thesis with Honor, University of International Relations, Beijing, 2006
  • Ponder Summer Fellowship, University of Iowa (2011-2014)

Grants

  • Professional and Advancement Grants (PAGs) for Research (ECGPS), University of Iowa, 2012-2013
  • Graduate Student Senate (GSS) Travel Funds Award, 2011, 2013

Selected Publications

  • "The Effects of Goal Publicity, Feedback and Self-regulation Effectiveness on Goal Persistence in the Social Media World" (with Cathy Cole), Consumer Psychology in a Social Media World, Claudiu Dimofte, Curtis Haugtvedt and Richard Yalch, editors., forthcoming.

Work in Progress

  • "Loneliness and Moral Identity," Status: Revising for invited second round review at Journal of Consumer Psychology (with Jing Wang).
  • "Heart for Exciting and Mind for Sincere. The Moderating Roles of Brand Personality and Argument Quality on Brand Attitude," Status: Manuscript ready for submission to Journal of Marketing Research (with Irwin Levin, Gary Gaeth).
  • “Loneliness and Moral Judgment. Does Loneliness Make Moral Judgment More Permissible?” Status: Working paper available. (with Jing Wang).
  • "The Effects of Goal Publicity, Feedback and Self-regulation Effectiveness on Goal Persistence in the Social Media World" Status: Working on the final manuscript (with Cathy Cole).
  • "Should I Continue or Give Up? How Goal Publicity and Self-Monitoring Influence the Escalation of Goal Commitment" Status: Working on the final manuscript (with Cathy Cole, Yael Zemack-Rugar).
  • "My Brand is Different from Your Brand-Brand Personality, Self-construal and Brand Attitude," Status: Four studies completed (with Xingbo Li, Irwin Levin).
  • "The Effects of Materialism on Economic Motivation and Subjective Well-Being," Status: Revise and resubmit (with Joseph Sirgy, Dong-Jin Lee, Grace Yu and Eda Gurel-Atay).
  • "The Role of Empathy, Message Characteristics, and Aging in Influencing Consumer’s Responses to Fund Raising Appeals" (with Janelle Beadle and Cathy Cole).
  • "Pride and Dishonesty," Status: Three studies completed (with Cathy Cole, Gary Gaeth).
  • "Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad (Dissertation and Job Market Paper)" Status: Working paper available, six studies completed.

Prior Positions

  • Instructor / Research Assistant, Virginia Tech, 2006-2010

Professional Affiliations

  • Association for Consumer Research
  • Society for Consumer Psychology
  • Association for Psychological Science
  • Society for Judgment and Decision Making
  • American Marketing Association

Review and Editorial Work

  • Referee, Journal of Economic Psychology
  • Referee, Association for Consumer Research North American
  • Referee, Association for Society for Consumer Psychology

Presentations

  • Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad, 23rd Robert Mittelstaedt Symposium, Lincoln NE, April, 2014
  • Self-regulation Effectiveness and Goal Persistence in a Social Media World, Society for Consumer Psychology Conference, Miami, FL, March, 2014
  • Loneliness and Moral Judgment-Does Loneliness Make Moral Judgment More Permissible, Association for Consumer Research Conference, Chicago, IL, October, 2013
  • The Effects of Goal Publicity, Feedback and Attribution on Goal Persistence in Social Media World, Advertising and Consumer Psychology Conference: Consumer Psychology in a Social Media World, San Diego, CA, June, 2013
  • Negative Feedback Is Better Than No Feedback? How Feedback, Goal Publicity, Self-Monitoring Influence Escalation of Goal Commitment, 15th James F. Jakobsen Graduate Conference, Iowa City, IA, April, 2013
  • The Effect of Loneliness on Product/Service Failure Attribution, Society for Consumer Psychology Conference, San Antonio, TX, February, 2013
  • I Love My Brands, But Not Yours-How Brand Personality and Self-Construal Influence Consumer-Brand Relationship, Society for Consumer Psychology Conference, Las Vegas, NV, February, 2012
  • Emotional Response to Goal Failure and Goal Commitment, Society for Judgment and Decision Making (SJDM) Conference, November, 2011
  • Brand Personality, Self-Construal and Consumer Decision Making, Society for Judgment and Decision Making (SJDM) Conference, Seattle, WA, November, 2011
  • The Relationship between Brand Personality and Self Construal, Association for Consumer Research North American Conference, St. Louis, MO, October, 2011
  • My Brand is Different from Your Brand-Individual Difference and Brand Personality, Society for Consumer Psychology Conference, Atlanta, GA, February, 2011
  • Negative Dimensions of Brand Personality, Association for Consumer Research Conference, Jacksonville, Florida, October, 2010
  • The Undecided Consumers, How Decision Making Influence Consumer Satisfaction, Marketing & Public Policy Conference, Denver, CO, May 2010
  • Uncertainty, Negative Advertising, Decision Making and Satisfaction: Will Uncertainty Lead to a Higher Satisfaction, Society for Consumer Psychology Conference, St. Petersburg, FL, February 2010

Consulting

  • Project Research Assistant, Virginia Bioinformatics Institute, Virginia Tech, Summer 2010
  • Intern, Marketing and Public Relation for HP (Hewlett-Packard Company), Hill & Knowlton, Beijing 2006

Committees

  • Graduate Student Senate for Marketing Department 2010-2011

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