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JaeHwan Kwon

JaeHwan Kwon

Graduate Assistant

Marketing

S247 Pappajohn Business Building
The University of Iowa
Iowa City, IA 52242-1994

Ph: 319-335-0967
Fax: 319-335-1956
E-mail: jaehwan-kwon@uiowa.edu

Academic History

  • PhD in Marketing, University of Iowa, expected in May, 2015
  • MS in Marketing, New York University, 2010
  • MBA in Marketing, Yonsei University, 2007
  • BS in Environmental Science, Korea University, 2004

Expertise

  • Consumer Evaluative Judgment, Attitude/Persuasion, Eye-tracking, Social Cognition/Judgment

Awards

  • AMA-Sheth Doctoral Consortium Fellow, 2014
  • Ballard and Seashore Dissertation Award, University of Iowa ($20,000), 2014
  • Haring Symposium Fellow, 2014
  • Mittelstaedt Doctoral Symposium Fellow, 2013
  • Ponder Summer Fellowship, University of Iowa, 2011, 2012, 2013, 2014
  • Hyundai Motors Marketing Forum & Competition; award winner ($10,000), 2005
  • Amore Pacific Marketing Strategy Competition Award; award winner ($1,000), 2005

Work in Progress

  • "Strength Without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitude," Status: Invited to Revision for the 3rd round review at Journal of Consumer Research (with Dhananjay Nayakankuppam).
  • “Does a Creative Designer Necessarily Translate into Creative Design?” Status: Under the 2nd round review at Creativity and Innovation Management (with Moonkyu Lee, Hae-Ryong Kim).
  • “The Nature of Evaluative Judgment: The Construction and Retrieval as Moderated by Attitude Strength (CARMAS) Model of Evaluative Judgment, Status: Working paper available. Target: Journal of Personality and Social Psychology (with Dhananjay Nayakankuppam, Joseph Priester, Richard Petty, Leigh Anne Novak).
  • “A Big Fish in a Little Pond: The Influence of Implicit Self-Theory on Statistical Inference,” Status: Working paper available. Target: Psychological Science. (with Dhananjay Nayakankuppam).
  • “An Eye-Tracking Study: Entity Theorists’ Biased Information Processing Against Counter-Persuasion,” Status: Working on the final manuscript. Target: Journal of Marketing Research (with Dhananjay Nayakankuppam, William Hedgcock).
  • "Distorted Evaluative Space: The Theory of Relativity in Evaluative Judgment" DOCTORAL DISSERTATION, Status: 3 Studies Completed (with Dhananjay Nayakankuppam).
  • “Visual Cognition, Embodied Cognition, and Categorization,” Status: Three studies completed (with Dhananjay Nayakankuppam).
  • “The Effect of Changes in Product-Spec Representations on Consumers’ Evaluative Judgments,” Status: Two studies completed (with Dhananjay Nayakankuppam).
  • “Post–Choice Attitude Change: The Law of Conservation of Attitudes,” Status: Two studies completed (with Dhananjay Nayakankuppam).
  • "The Asymmetry of Attitude Strength Measures," Status: Two studies completed (with Dhananjay Nayakankuppam).

Review and Editorial Work

  • Referee, European Journal of Operational Research, 2014
  • Referee, (Trainee Reviewer), Journal of Consumer Research , 2013-current
  • Referee, (Grant), ECGPS, University of Iowa, 2013
  • Referee, (Conference), Association for Consumer Research, 2012-current
  • Referee, (Conference), Society for Consumer Psychology, 2013-current

Presentations

  • “Strength without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes", Haring Symposium, Indiana University, 2014
  • "A Big Fish in a Little Pond: The Influence of Implicit Self-Theory on Statistical Inference", Jakobsen Conference, University of Iowa, 2014
  • “Strong Attitudes Without Elaboration: The Threshold Difference Effect”, Association for Consumer Research, Chicago, IL, 2013
  • “Do You Believe in Love at First Sight? I Do: Implicit Self-Theories and Attitude Strength” , Association for Consumer Research, Vancouver, BC, 2012
  • “Do You Believe in Love at First Sight? I Do: The Role of Implicit Self-Theories in Forming and Accessing Attitude” , Society for Consumer Psychology, Las Vegas, NV, 2012
  • “More than New, Creative Design Solution: Factors Necessary for Delivering a Creative Design in the New Product Development Process” , Association for Consumer Research, Saint Louis, MO, 2011

Consulting

  • Developing evaluation measurement for government-owned companies , KPC (Korea Productivity Center), 2006
  • Developing measurement of corporate social responsibility, KLDC (Korea Land Development Corporation), 2006
  • Developing measurement models for new product designs of mobile phones , LG Electronics, 2005
  • Planning a market launching strategy for Tosca, GM’s new mid-sized sedan in Korea, GM Korea, 2005
  • Designing a line extension strategy for an existing brand, Dong-Hwa Nature Flooring, 2005
  • Making market forecasts for the new Digital Multimedia Broadcasting service in Korea, SK Telecom, 2004
  • Conducting customer satisfaction research, DaeHong Communications, 2004
  • Creating a service innovation strategy and competitive advantages, KPS (Korea Postal Service), 2004

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