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Peter Riesz

Peter C. Riesz

Professor Emeritus - May 2007

Marketing

S318 Pappajohn Business Building
The University of Iowa
Iowa City, IA 52242-1994

Ph: 319-335-0889
E-mail: peter-riesz@uiowa.edu

Academic History

  • PhD, Columbia University, 1971
  • MBA, Columbia University, 1963
  • BS, Rutgers College, 1958

Expertise

  • Price-quality studies
  • Correlates of persuasibility
  • Research and development-marketing linkages