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	Peter C. Riesz Professor Emeritus - May 2007
	Marketing S318PBB Pappajohn Business Bldg The University of Iowa Iowa City, IA 52242- 1994	Ph: 319-335-0847 Fax: 319-335-3690 E-mail: peter-riesz@uiowa.edu

Academic History

• PhD, Columbia University, 1971
• MBA, Columbia University, 1963
• BS, Rutgers College, 1958

Expertise

• Price-quality studies
• Correlates of persuasibility
• Research and development-marketing linkages