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Sarah Fisher Gardial

Sarah Fisher Gardial Dean's Office

Henry B. Tippie Dean
Professor of Marketing
319-335-0862
sarah-gardial@uiowa.edu
C120  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • PhD in Marketing, University of Houston, 1986
  • MBA in Marketing, University of Arkansas, 1981
  • BS in Business Administration (Marketing), University of Arkansas, 1980

    Awards

    • Prometheus Leadership Award, 2012
    • Summer Institute for Women in Higher Education Administration, 2006
    • Outstanding MBA Faculty, University of Tennessee College of Business Administration, 2004
    • Outstanding MBA Faculty, University of Tennessee College of Business Administration, 1996
    • Outstanding Teacher Award, University of Tennessee College of Business Administration, 1996
    • Outstanding Teacher Award, University of Tennessee College of Business Administration, 1990
    • American Marketing Association Doctoral Consortium Fellow, University of Tennessee College of Business Administration, 1984

    Selected Publications

      Conference Proceedings

      • An Empirical Study Linking Ethical Philosophy to Personal Selling Behavior, C. David Shepherd, Sarah Fisher Gardial, Proceedings of the National Conference in Sales Management, 1998, 191-202
      • The Role of the Salesperson in Delivering Customer Value: A Situational Analysis, Michael S. Garver, Sarah Fisher Gardial, Marketing Theory and Practice, Proceedings of American Marketing Association Educator's Conference, 1996
      • Extending the Role of Advertising to Post Purchase Activity: A Model for Going Beyond the Sale, Linda Berns Wright, David W. Schumann, J. Robert Graves, Sarah Fisher Gardial, Robert B. Woodruff, American Marketing Association Eductor's Conference, 1993
      • Field and Laboratory Experiments in Retailing and Marketing Research, George M. Zinkhan, Sarah Fisher Gardial, Keith K. Cox, Developments in Marketing Science, B. J. Dunlap, ed., vol XIII, 1990, 471-474
      • In Search of the Elusive Consumer Inference, Sarah Fisher Gardial, David W. Schumann, Advances in Consumer Research, Association of Consumer Research, Provo, UT, M. Goldberg, J. Gorn, and R. Pollay, eds., vol XVII, 1990
      • Individual vs. Group Casework Experiences: A Case Study of Case Studies, David W. Schumann, Sarah Fisher Gardial, Douglas Ayers, Marketing: Forward Motion, Proceedings of the Atlantic Marketing Association, D. L. Moore, ec., vol IVa, 1988, 407-425
      • Measuring Consumers' Inferential Processing in Choice, Sarah Fisher Gardial, Gabriel Biehal, Advances in Consumer Research, Association for Consumer Research, vol XIV, 1986, 101-105
      • Memory Accessibility and Task Involvement as Factors in Choice, Sarah Fisher Gardial, Advances in Consumer Research, Association for Consumer Research, E. C. Hirschmann and M. B. Holbrook, eds., vol XII, 1984, 414-419
      • Situational Determinants of Buyer Behavior: A Middle-Range Theory Incorporating Familiarity and Involvement, Sarah Fisher Gardial, George Zinkhan, Scientific Method in Marketing: Philosophy, Sociology, and History of Science Perspectives, P. E. Anderson and M. F. Ryan, eds., 1984, 224-228

        Other Work

        • Customer Relationship Management, Sarah Fisher Gardial, a section in Encyclopedia of Health Care Management, Sage Publications, Michael Stahl, ed., 2004, 120-121
        • Understanding Customer Value, Sarah Fisher Gardial, Robert B. Woodruff, chapter in The Management of Strategy in the Global Marketplace, Thomson-Southwestern, Ernest Cadotte and Harry Bruce, eds., 2003
        • Building Advantage Through Customer Value, Robert B. Woodruff, Sarah Fisher Gardial, a chapter in Perspectives in Total Quality, Blackwell Publishing, Michael Stahl, ed., 1999
        • The Practice of Marketing: What Every Physician Needs to Know, Sarah Fisher Gardial, a chapter in The Business of Health Care: What Every Physician Needs to Know, Aspen Publishing, Michal Stahl nad Peter Dean, eds., Alexandria VA, 1999
        • Know Your Customer: New Perspectives on Customer Value and Customer Satisfaction, Robert B. Woodruff, Sarah Fisher Gardial, Blackwell Publishing, Cambridge, MA, 1996

          Prior Positions

          • Vice Provost for Faculty Affairs, University of Tennessee, 2008 - 2012
          • Beaman Professorship, University of Tennessee, 2006 - 2012
          • Professor of Marketing, University of Tennessee, 2004 - 2012
          • Associate Dean for Academic Programs, College of Business Administration, University of Tennessee, 2004 - 2008
          • William B. Stokely Scholar, College of Business Administration, University of Tennessee, 2004 - 2006
          • Interim Associate Dean for Academic Affairs, College of Business Administration, University of Tennessee, 2003 - 2004
          • Associate Professor of Marketing, College of Business Administration, University of Tennessee, 1992 - 2004
          • Assistant Dean, Full-Time MBA Program, College of Business Administration, University of Tennessee, 1999 - 2003
          • William B. Stokely Scholar, College of Business Administration, University of Tennessee, 1993 - 1995
          • Assistant Professor of Marketing, College of Business Administration, University of Tennessee, 1986 - 1992
          • Instructor and Research Assistant, University of Houston, 1981 - 1985

                Committees and Professional Service

                • President, MBA Roundtable, 2010-current