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Sarah Fisher Gardial

Sarah Fisher Gardial Dean's Office

Henry B. Tippie Dean
Professor of Marketing
319-335-0862
sarah-gardial@uiowa.edu
C120  Pappajohn Business Building
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • PhD in Marketing, University of Houston, 1986
  • MBA in Marketing, University of Arkansas, 1981
  • BS in Business Administration (Marketing), University of Arkansas, 1980

    Awards

    • Prometheus Leadership Award, 2012
    • Summer Institute for Women in Higher Education Administration, 2006
    • Outstanding MBA Faculty, University of Tennessee College of Business Administration, 2004
    • Outstanding MBA Faculty, University of Tennessee College of Business Administration, 1996
    • Outstanding Teacher Award, University of Tennessee College of Business Administration, 1996
    • Outstanding Teacher Award, University of Tennessee College of Business Administration, 1990
    • American Marketing Association Doctoral Consortium Fellow, University of Tennessee College of Business Administration, 1984

    Selected Publications

      Conference Proceedings

      • An Empirical Study Linking Ethical Philosophy to Personal Selling Behavior, C. David Shepherd, Sarah Fisher Gardial, Proceedings of the National Conference in Sales Management, 1998, 191-202
      • The Role of the Salesperson in Delivering Customer Value: A Situational Analysis, Michael S. Garver, Sarah Fisher Gardial, Marketing Theory and Practice, Proceedings of American Marketing Association Educator's Conference, 1996
      • Extending the Role of Advertising to Post Purchase Activity: A Model for Going Beyond the Sale, Linda Berns Wright, David W. Schumann, J. Robert Graves, Sarah Fisher Gardial, Robert B. Woodruff, American Marketing Association Eductor's Conference, 1993
      • Field and Laboratory Experiments in Retailing and Marketing Research, George M. Zinkhan, Sarah Fisher Gardial, Keith K. Cox, Developments in Marketing Science, B. J. Dunlap, ed., vol XIII, 1990, 471-474

        Other Work

        • Customer Relationship Management, Sarah Fisher Gardial, a section in Encyclopedia of Health Care Management, Sage Publications, Michael Stahl, ed., 2004, 120-121
        • Understanding Customer Value, Sarah Fisher Gardial, Robert B. Woodruff, chapter in The Management of Strategy in the Global Marketplace, Thomson-Southwestern, Ernest Cadotte and Harry Bruce, eds., 2003
        • Building Advantage Through Customer Value, Robert B. Woodruff, Sarah Fisher Gardial, a chapter in Perspectives in Total Quality, Blackwell Publishing, Michael Stahl, ed., 1999
        • The Practice of Marketing: What Every Physician Needs to Know, Sarah Fisher Gardial, a chapter in The Business of Health Care: What Every Physician Needs to Know, Aspen Publishing, Michal Stahl nad Peter Dean, eds., Alexandria VA, 1999
        • Know Your Customer: New Perspectives on Customer Value and Customer Satisfaction, Robert B. Woodruff, Sarah Fisher Gardial, Blackwell Publishing, Cambridge, MA, 1996

          Current & Prior Positions

          • Henry B. Tippie Dean, The University of Iowa, May 2012 - Present
          • Vice Provost for Faculty Affairs, University of Tennessee, 2008 - 2012
          • Beaman Professorship, University of Tennessee, 2006 - 2012
          • Professor of Marketing, University of Tennessee, 2004 - 2012
          • Associate Dean for Academic Programs, College of Business Administration, University of Tennessee, 2004 - 2008
          • William B. Stokely Scholar, College of Business Administration, University of Tennessee, 2004 - 2006
          • Interim Associate Dean for Academic Affairs, College of Business Administration, University of Tennessee, 2003 - 2004
          • Associate Professor of Marketing, College of Business Administration, University of Tennessee, 1992 - 2004
          • Assistant Dean, Full-Time MBA Program, College of Business Administration, University of Tennessee, 1999 - 2003
          • William B. Stokely Scholar, College of Business Administration, University of Tennessee, 1993 - 1995
          • Assistant Professor of Marketing, College of Business Administration, University of Tennessee, 1986 - 1992
          • Instructor and Research Assistant, University of Houston, 1981 - 1985

                Committees and Professional Service

                • President, MBA Roundtable, 2010-current