Back to Henry B. Tippie College Directory Homepage

Sang Hak Lee

Assistant Professor
Marketing
S310  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994		 Ph: 319-335-0954
Fax: 319-335-3690
E-mail: sanghak-lee@uiowa.edu

Academic History

  • PhD in Marketing, Ohio State University, 2012
  • MS in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), Seoul, Korea, 2007
  • BS in Chemical Engineering, Seoul National University, Seoul, Korea, 2003

Expertise

  • Direct Utility Models, Bayesian Econometrics, Choice Modeling

Awards

  • Best Paper Award, The 41st Annual Haring Symposium, Indiana University, April 2011

Selected Publications

  • A Direct Utility Model for Asymmetric Complements, Sang Hak Lee, Jaehwan Kim, Greg M. Allenby

Working Papers

  • Modeling Indivisible Demand, Sang Hak Lee, Greg M. Allenby
  • A Lancasterian Model for Tied Goods, Jaehwan Kim, Jeffrey P. Dotson, Sang Hak Lee, Greg M. Allenby
  • Maximizing Wealth and Happiness: Improving Investor Decisions Through Improved Affective Forecasting, Karthik Easwar, Patricia M. West, Jeffrey P. Dotson, Sang Hak Lee

      Work In Progress

      • Price Promotions in Choice Models, John R. Howell, Sang Hak Lee, Greg M. Allenby