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Sang Hak Lee

Assistant Professor


Marketing
S310  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994
Ph: 319-335-0954
Fax: 319-335-3690
E-mail: sanghak-lee@uiowa.edu
Google Scholar 

Academic History

  • PhD in Marketing, Ohio State University, 2012
  • MS in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), Seoul, Korea, 2007
  • BS in Chemical Engineering, Seoul National University, Seoul, Korea, 2003

Expertise

  • Direct Utility Models, Bayesian Econometrics, Choice Modeling

Awards

  • Best Paper Award, The 41st Annual Haring Symposium, Indiana University, April 2011

Selected Publications

  • Modeling Indivisible Demand, Sang Hak Lee, Greg M. Allenby, Marketing Science, vol 33, 2014, 364-381
  • A Direct Utility Model for Asymmetric Complements, Sang Hak Lee, Jaehwan Kim, Greg M. Allenby, Marketing Science, vol 32, 2013, 454-470

Working Papers

  • A Direct Utility Model for Economies of Scope, Dong Soo Kim, Sang Hak Lee, Jaehwan Kim, Greg M. Allenby
  • Price Promotions in Choice Models, John R. Howell, Sang Hak Lee, Greg M. Allenby
  • Maximizing Wealth and Happiness: Improving Investor Decisions Through Improved Affective Forecasting, Karthik Easwar, Patricia M. West, Jeffrey P. Dotson, Sang Hak Lee
  • Economic Analysis of Charitable Donations, Moon Young Kang, Byungho Park, Sang Hak Lee, Jaehwan Kim, Greg M. Allenby
  • A Lancasterian Model for Tied Goods, Jaehwan Kim, Jeffrey P. Dotson, Sang Hak Lee, Greg M. Allenby

              Professional Affiliations

              • Review Panels, Marketing Science
              • Review Panels, Quantitative Marketing and Economics

              Presentations

              • Modeling Indivisible Demand, ISF(International Symposium on Forecasting) 2013, KAIST, Seoul, Korea, June 2013
              • Modeling Indivisible Demand, Marketing Science Conference 2012, Boston University, Boston, MA, June 2012
              • Modeling Indivisible Demand, SPAM seminar, The Ohio State University, Columbus, Ohio, May 2012
              • A Direct Utility Model for Asymmetric Complements, Marketing Science Conference 2011, Rice University, Houston, TX, June 2011
              • A Direct Utility Model for Asymmetric Complements, Haring Symposium, Indiana University, Bloomington, Indiana, April 2011
              • A Direct Utility Model for Asymmetric Complements, Marketing Science Conference 2010, University of Cologne, Cologne, Germany, June 2010