Peggy E. Stover

Peggy E. Stover


Lecturer and Director, Undergraduate Marketing Institute

  S259  Pappajohn Business Building (PBB)
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • MA in Organizational Leadership & Innovation, University of Denver, 2011
  • BBA in Finance & Marketing, St. Mary's University, 1988


  • Brand Management - Consumer Products, Category Management, Competitive Intelligence, Multicultural Marketing, New Products, Qualitative and Quantitative Market Research, Syndicated Data Analysis (AC Nielsen, IRI, NPD), Sales Management, Strategic Management, Business Ethics, Management Leadership


  • Outstanding Advertising March 2008 for Beanpod Earth Day 2008, Giftware News
  • Top Women in Grocery Rising Star 2008, Progressive Grocer Magazine
  • U.S. Design Patent #D575155, United States Patent & Trademark Office, August 2008
  • ABCD (Above & Beyond Call of Duty) Award, Kraft Foods, 1998
  • Business Team of the Year by Personal Care Marketing, SC Johnson Wax, 1996
  • SC Johnson Wax TOPS Mentor Excellence Award, SC Johnson Wax, May 1996
  • Outstanding Young Women of America, 1989

Selected Publications

Other Work

  • Ethical Failures in Leadership: Preparing Future Business Leaders in Ethics and Corporate Citizenship, Peggy E. Stover, University of Denver, 2011
  • Hispanics and Dining Out Trends 2010: Mintel Research International, Peggy E. Stover, Mintel Research International, 2010
  • Fine Dining Trends: Mintel Research International , Peggy E. Stover, Mintel Research International, 2007
  • The Residential Water Purification Market: Find SVP Research International 1997, Peggy E. Stover, Find /SVP (Guideline Research), 1997
  • Trends in Salty Snacks: Find SVP Research International 1997, Peggy E. Stover, Find /SVP (Guideline Research), 1997

Prior Positions

  • Vice President Marketing & Sales, Pacific Sands, Inc., September 2010 - January 2015
  • Assistant Guest Professor of Marketing, University of Dubuque, Dubuque, IA, 2010 - 2011
  • Director of Marketing and Sales, Soy Basics, New Hampton, IA, 2005 - 2009
  • Director of Prepared Foods Marketing and Market Research, Chef Solutions (Division of Lufthansa Airlines), Schaumburg, IL, 2002 - 2005
  • Group Manager Market Research, Coors Brewing Company, Golden, CO, 1999 - 2001
  • Brand Planning Manager & New Products Development, Kraft Foods, Inc. (Oscar Mayer Division), Madison, WI, 1997 - 1999
  • Business Decision Analyst and Competitive Intelligence, SC Johnson Wax, Racine, WI, 1993 - 1997

Professional Affiliations

  • Review Panels, Package Design Magazine, November 2014 - current


Committees and Professional Service

  • American Association of University Women
  • Executive Club of Chicago
  • National Association of Female Executives
  • SC Johnson Wax Diversity and Women's Council
  • Society of Competitive Intelligence Professionals
  • Tippie College of Business Strategic Task Force, 2015-current
  • Tippie College of Business Sustainability Committee, 2015-current
  • Diversity Committtee, TCOB, 2014-current
  • Iowa Initiative for Sustainable Communities (IISB), 2013-current
  • Historic Preservation Board Commissioner, City of Dubuque, IA, 2009-2012
  • Historic Preservation Commission, City of Dubuque, Iowa, 2009-2012
  • Executive Club of Chicago, 2003-2005
  • Marketing Research Association, 2003
  • Women in Foodservice Forum, 2002-2003
  • Society of Competitive Intelligence Professionals, 1996-1999
  • Girl Scouts of Racine Latina Mentoring Program, 1996
  • SC Johnson Wax Diversity and Women's Council, 1994-1996
  • United Way of Racine - Spanish CenterBoard, 1994-1995
  • United Way, Racine, WI , 1994-1995
  • Information Resources Apollo Advisory Board, 1991-1995

Additional Training

  • Collaborative Institutional Training Initiative (CITI) -Human Subjects Training, Self-Study Program, University of Miami, 2013