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Peggy E. Stover

Peggy E. Stover Marketing

Lecturer and Director, Undergraduate Marketing Institute
S259  Pappajohn Business Building
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • MA in Organizational Leadership & Innovation, University of Denver, 2011
  • BBA in Finance & Marketing, St. Mary's University, 1988


  • Brand Management - Consumer Products Category Management Competitive Intelligence Multicultural Marketing New Products Qualitative and Quantitative Market Research Syndicated Data Analysis (AC Nielsen, IRI, NPD) Sales Management


  • Outstanding Advertising March 2008 for Beanpod Earth Day 2008, Giftware News
  • Top Women in Grocery Rising Star 2008, Progressive Grocer Magazine
  • U.S. Design Patent #D575155, United States Patent & Trademark Office, August 2008
  • ABCD (Above & Beyond Call of Duty) Award, Kraft Foods, 1998
  • Business Team of the Year by Personal Care Marketing, SC Johnson Wax, 1996
  • SC Johnson Wax TOPS Mentor Excellence Award, SC Johnson Wax, May 1996
  • Outstanding Young Women of America, 1989

Selected Publications

        Other Work

        • Ethical Failures in Leadership: Preparing Future Business Leaders in Ethics and Corporate Citizenship, Peggy E. Stover, University of Denver, 2011
        • Hispanics and Dining Out Trends 2010: Mintel Research International, Peggy E. Stover, Mintel Research International, 2010
        • Fine Dining Trends: Mintel Research International , Peggy E. Stover, Mintel Research International, 2007
        • The Residential Water Purification Market: Find SVP Research International 1997, Peggy E. Stover, Find /SVP (Guideline Research), 1997
        • Trends in Salty Snacks: Find SVP Research International 1997, Peggy E. Stover, Find /SVP (Guideline Research), 1997

          Current & Prior Positions

          • Vice President Marketing & Sales, Pacific Sands, Inc., September 2010 - Present
          • Assistant Guest Professor of Marketing, University of Dubuque, Dubuque, IA, 2010 - 2011
          • Director of Marketing and Sales, Soy Basics, New Hampton, IA, 2005 - 2009
          • Director of Prepared Foods Marketing and Market Research, Chef Solutions (Division of Lufthansa Airlines), Schaumburg, IL, 2002 - 2005
          • Group Manager Market Research, Coors Brewing Company, Golden, CO, 1999 - 2001
          • Brand Planning Manager & New Products Development, Kraft Foods, Inc. (Oscar Mayer Division), Madison, WI, 1997 - 1999
          • Business Decision Analyst and Competitive Intelligence, SC Johnson Wax, Racine, WI, 1993 - 1997

            Professional Affiliations

            • Review Panels, Package Design Magazine, November 2014 - current


            • "The Story of a Brand Failure: Kellogg's Breakfast Mates", University of Iowa School of Engineering, Iowa City, IA, November 2014
            • "American Business Customs", Chinese Summit - Iowa City, Chinese Summit of Iowa City, Iowa City, IA, November 2014
            • "The Power of the Hispanic Consumer", Iowa Latino Youth Summit, Iowa Latino Youth Summit, University of Iowa, Iowa City, IA, October 2014
            • "The Story of a Product Brand Failure: Why Sometimes Smart Companies Do Dumb Things", University of Iowa, MBA Marketing Academy, MBA Marketing Academy, Iowa City, April 2014
            • Leadership Academy Executive Guest Panel, University of Iowa, Leadership Academy, Leadership Academy, Iowa City, March 2014
            • "A Review of Packaging Product Failures in Consumer Packaged Goods", University of Iowa, School of Engineering, School of Engineering, Iowa City, November 2013

            Committees and Professional Service

            • American Association of University Women
            • Executive Club of Chicago
            • National Association of Female Executives
            • SC Johnson Wax Diversity and Women's Council
            • Society of Competitive Intelligence Professionals
            • Diversity Committtee, TCOB, 2014-current
            • Iowa Initiative for Sustainable Communities (IISB), 2013-current
            • Historic Preservation Board Commissioner, City of Dubuque, IA, 2009-2012
            • Historic Preservation Commission, City of Dubuque, Iowa, 2009-2012
            • Executive Club of Chicago, 2003-2005
            • Marketing Research Association, 2003
            • Women in Foodservice Forum, 2002-2003
            • Society of Competitive Intelligence Professionals, 1996-1999
            • Girl Scouts of Racine Latina Mentoring Program, 1996
            • SC Johnson Wax Diversity and Women's Council, 1994-1996
            • United Way of Racine - Spanish CenterBoard, 1994-1995
            • United Way, Racine, WI , 1994-1995
            • Information Resources Apollo Advisory Board, 1991-1995

            Additional Training

            • Collaborative Institutional Training Initiative (CITI) -Human Subjects Training, Self-Study Program, University of Miami, 2013