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Peggy E. Stover

Peggy E. Stover

Marketing

Lecturer and Director, Undergraduate Marketing Institute

  319-335-3753
  S259  Pappajohn Business Building (PBB)
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • MA in Organizational Leadership & Innovation, University of Denver, 2011
  • BBA in Finance & Marketing, St. Mary's University, 1988

Expertise

  • Brand Management - Consumer Products, Category Management, Competitive Intelligence, Multicultural Marketing, New Products, Qualitative and Quantitative Market Research, Syndicated Data Analysis (AC Nielsen, IRI, NPD), Sales Management, Strategic Management, Business Ethics, Management Leadership

Awards

  • Outstanding Advertising March 2008 for Beanpod Earth Day 2008, Giftware News
  • Top Women in Grocery Rising Star 2008, Progressive Grocer Magazine
  • U.S. Design Patent #D575155, United States Patent & Trademark Office, August 2008
  • ABCD (Above & Beyond Call of Duty) Award, Kraft Foods, 1998
  • Business Team of the Year by Personal Care Marketing, SC Johnson Wax, 1996
  • SC Johnson Wax TOPS Mentor Excellence Award, SC Johnson Wax, May 1996
  • Outstanding Young Women of America, 1989

Selected Publications

Other Work

  • Ethical Failures in Leadership: Preparing Future Business Leaders in Ethics and Corporate Citizenship, Peggy E. Stover, University of Denver, 2011
  • Hispanics and Dining Out Trends 2010: Mintel Research International, Peggy E. Stover, Mintel Research International, 2010
  • Fine Dining Trends: Mintel Research International , Peggy E. Stover, Mintel Research International, 2007
  • The Residential Water Purification Market: Find SVP Research International 1997, Peggy E. Stover, Find /SVP (Guideline Research), 1997
  • Trends in Salty Snacks: Find SVP Research International 1997, Peggy E. Stover, Find /SVP (Guideline Research), 1997

Prior Positions

  • Vice President Marketing & Sales, Pacific Sands, Inc., September 2010 - January 2015
  • Assistant Guest Professor of Marketing, University of Dubuque, Dubuque, IA, 2010 - 2011
  • Director of Marketing and Sales, Soy Basics, New Hampton, IA, 2005 - 2009
  • Director of Prepared Foods Marketing and Market Research, Chef Solutions (Division of Lufthansa Airlines), Schaumburg, IL, 2002 - 2005
  • Group Manager Market Research, Coors Brewing Company, Golden, CO, 1999 - 2001
  • Brand Planning Manager & New Products Development, Kraft Foods, Inc. (Oscar Mayer Division), Madison, WI, 1997 - 1999
  • Business Decision Analyst and Competitive Intelligence, SC Johnson Wax, Racine, WI, 1993 - 1997

Professional Affiliations

  • Review Panels, Package Design Magazine, November 2014 - current

Presentations

Committees and Professional Service

  • American Association of University Women
  • Executive Club of Chicago
  • National Association of Female Executives
  • SC Johnson Wax Diversity and Women's Council
  • Society of Competitive Intelligence Professionals
  • Tippie College of Business Strategic Task Force, 2015-current
  • Tippie College of Business Sustainability Committee, 2015-current
  • Diversity Committtee, TCOB, 2014-current
  • Iowa Initiative for Sustainable Communities (IISB), 2013-current
  • Historic Preservation Board Commissioner, City of Dubuque, IA, 2009-2012
  • Historic Preservation Commission, City of Dubuque, Iowa, 2009-2012
  • Executive Club of Chicago, 2003-2005
  • Marketing Research Association, 2003
  • Women in Foodservice Forum, 2002-2003
  • Society of Competitive Intelligence Professionals, 1996-1999
  • Girl Scouts of Racine Latina Mentoring Program, 1996
  • SC Johnson Wax Diversity and Women's Council, 1994-1996
  • United Way of Racine - Spanish CenterBoard, 1994-1995
  • United Way, Racine, WI , 1994-1995
  • Information Resources Apollo Advisory Board, 1991-1995

Additional Training

  • Collaborative Institutional Training Initiative (CITI) -Human Subjects Training, Self-Study Program, University of Miami, 2013