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Peter C. Riesz

Peter C. Riesz Marketing

Professor Emeritus - May 2007

319-335-1013
peter-riesz@uiowa.edu
S318  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • PhD, Columbia University, 1971
  • MBA, Columbia University, 1963
  • BS, Rutgers College, 1958

Expertise

  • Correlates of persuasibility
  • Price-quality studies
  • Research and development-marketing linkages