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Joyce E. Berg
Professor and Director, Iowa Electronic Markets
Pioneer Hi-Bred Research Fellow
Accounting
S284
John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994
Ph: 319-335-0840
Fax: 319-335-1956
E-mail:
joyce-berg@uiowa.edu
Website
 
Academic History
PhD in Accounting, University of Minnesota, 1988
MBA, University of Minnesota, 1985
BSB in Accounting, University of Minnesota, 1979
Expertise
Design of Incentive Systems
Experimental Markets
Internet Markets and Market Design
Iowa Electronic Markets
Management Accounting
Prediction Markets
Awards
Gil Maynard Excellence in Accounting Instruction Award, Department of Accounting, April 2012
Student's Choice for Faculty Excellence in Core-Teaching Award, Tippie College of Business - Undergraduate Program, April 2009
Gil Maynard Award for Teaching Excellence, Department of Accounting, Tippie College of Business, April 2008
Edith Ennis Award, Tippie College of Business, 2007
Faculty Advisor of the Year, 2006
President's Award for Technology Innovation, 2000
Selected Publications
Market mechanisms protect the vulnerable brain, Kanchna Ramchandran, Dhananjay Nayakankuppam, Joyce E. Berg, Daniel Tranel, Natalie L. Denburg, Neuropsychologia, vol 49, 2011, 2533-2540
Memoirs of an Indifferent Trader: Estimating Forecast Distributions from Prediction Markets, Joyce E. Berg, John F. Geweke, Thomas A. Rietz, Quantitative Economics, vol 1, 2010, 163
Preference Reversals: The Impact of Truth-Revealing Monetary Incentives, Joyce E. Berg, John Dickhaut, Thomas A. Rietz, Games and Economic Behavior, vol 68, 2010, 443-468
Searching for Google's Value: Using Prediction Markets to Forecast Market Capitalization Prior to an Initial Public Offering, Joyce E. Berg, George R. Neumann, Thomas A. Rietz, Management Science: Finance, vol 55, 2009, 348-361
The Role of Information Asymmetry in Escalation Phenomena: Empirical Evidence, Joyce E. Berg, John W. Dickhaut, Chandra Kanodia, Journal of Economic Behavior and Organization, vol 69, 2009, 135-147
Prediction Market Accuracy in the Long Run, Joyce E. Berg, Forrest D. Nelson, Thomas A. Rietz, International Journal of Forecasting, vol 24, 2008, 283-298
Incentive and Accuracy Issues in Movie Prediction Markets, Thomas S. Gruca, Joyce E. Berg, Michael Cipriano, Journal of Prediction Markets, vol 2, 2008, 29-43
Public Signal Bias and Prediction Market Accuracy, Thomas S. Gruca, Joyce E. Berg, Journal of Prediction Markets, vol 1, 2007, 219-231
Risk Preference Instability Across Institutions: A Dilemma, Joyce E. Berg, John Dickhaut, Kevin McCabe, Proceedings of the National Academy of Sciences, vol 102:11:00, 2005, 4209-4214
Consensus and Differences of Opinion in Electronic Prediction Markets, Thomas S. Gruca, Joyce E. Berg, Michael Cipriano, Electronic Markets, vol 15, 2005, 13-22
Prediction Markets As Decision Support Systems, Joyce E. Berg, Thomas A. Rietz, Information Systems Frontiers, vol 5, 2003, 79-93
Preference Reversals and Induced Risk Preferences: Evidence for Noisy Maximization, Joyce E. Berg, John Dickhaut, Thomas A. Rietz, Journal of Risk and Uncertainty, vol 27, 2003, 139-170
The Effect of Electronic Markets on Forecasts of New Product Success, Thomas S. Gruca, Joyce E. Berg, Michael Cipriano, Information Systems Frontiers, vol 5, Issue 1, 2003, 95-105
The Individual versus the Aggregate, Joyce E. Berg, John Dickhaut, Kevin McCabe, Judgment and Decision Making Research in Accounting and Auditing, 1996
Capital Markets Experience for Financial Accounting Students, Joyce E. Berg, John Dickhaut, Jack Hughes, Kevin McCabe, Judy Rayburn, Contemporary Accounting Research, vol 11, 1995, 941-958
Trust, Reciprocity, and Social Norms, Joyce E. Berg, John Dickhaut, Kevin McCabe, Games and Economic Behavior, vol 10, 1995, 122-142
Using Experimental Economies to Resolve Accounting Dilemmas, Joyce E. Berg, Contemporary Accounting Research, vol 10, 1994, 547-556
Moral Hazard and Risk Sharing: Experimental Evidence, Joyce E. Berg, Lane Daley, John Dickhaut, John O'Brien, Research in Experimental Economics, vol 5, 1993
Discussion of The Impact of MAS on Auditors' Independence: An Experimental Markets Study, Joyce E. Berg, Journal of Accounting Research, vol Supplement, 1992
Experimental Methods in Accounting: A Discussion of Recurring Issues, Joyce E. Berg, Don Coursey, John Dickhaut, Contemporary Accounting Research, vol 6, 1990, 825-849
The Value of Communication in Agency Contracts: Theory and Experimental Evidence, Joyce E. Berg, Lane Daley, Frank Gigler, Chandra Kanodia, Research Monograph Number 16, The Canadian Certified General Accountants' Research Foundation, 1990
Controlling Preferences for Lotteries on Units of Experimental Exchange, Joyce E. Berg, Lane Daley, John Dickhaut, John O'Brien, Quarterly Journal of Economics, vol 51, 1986, 281-306
Preference Reversal and Arbitrage, Joyce E. Berg, John W. Dickhaut, John O'Brien, Research in Experimental Economics, vol 3, 1985, 31-72
Working Papers
The “Play-Out” Effect and Preference Reversals: Evidence for Noisy Maximization, Joyce E. Berg, Thomas A. Rietz, John Dickhaut, Journal of Economic Behavior and Organization, 2012 - Publication Details Forthcoming
Longshots, Overconfidence and Efficiency on the Iowa Electronic Market, Joyce E. Berg, Thomas A. Rietz
Other Work
On the Performance of the Lottery Procedure for Controlling Risk Preferences, Joyce E. Berg, John Dickhaut, Thomas A. Rietz, Handbook of Results in Experimental Economics, vol 1, 2008, 1087-1097
Results from a Dozen Years of Election Futures Markets Research, Joyce E. Berg, Robert Forsythe, Forrest D. Nelson, Thomas A. Rietz, Handbook of Results in Experimental Economics, vol 1, 2008, 742-751
The Iowa Electronic Market: Stylized Facts and Open Issues, Joyce E. Berg, Thomas A. Rietz, Information Markets: A New Way of Making Decisions in the Public and Private Sectors. Paul Tetlock and Robert Litan (eds.). AEI-Brookings Joint Center, Washington, D.C., 2006, 142-169
The Iowa Electronic Market, Joyce E. Berg, Robert Forsythe, Thomas A. Rietz, Blackwell Encyclopedic Dictionary of Finance, Dean Paxson and Douglas Wood, Eds., Blackwell, Oxford UK., 1997, 111-113
What Makes Markets Predict Well? Evidence from the Iowa Electronic Markets, Joyce E. Berg, Robert Forsythe, Thomas A. Rietz, Essays in Honor of Reinhard Selten. Wulf Albert, Werner Güth, Peter Hammerstein, Benny Moldovanu and Eric Van Damme Eds. Springer Verlag., 1996, 444-463
Prior Positions
Professor, The University of Iowa, July 2010
Associate Professor, The University of Iowa, July 1992 - June 2010
Assistant Professor/Associate Professor, Washington University, 1986 - 1992
Visiting Faculty, University of Chicago, 1990 - 1991
Presentations
Preference Reversals and Keeping Score without Monetary Incentives: Evidence for Noisy Maximization, Experimental Economics, Accounting and Society: A Conference in Memory of John Dickhaut, Chapman University, Orange, CA, January 2012
Committees and Professional Service
Iowa Electronic Markets Institute, 2007-current
Tippie Build, 2006-current
Beta Alpha Psi Faculty Advisor, 2005-current
Tippie College VITA Program, 2005-current
Accounting Department Faculty Review Committee: Ryan Wilson, 2007-2009
Accounting Department Faculty Review Committee: Ryan Wilson, 2007-2009
Tippie Build 1, 2006-2007