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Goutam  Chakraborty

Goutam Chakraborty Marketing

Adjunct Associate Professor
S252  Pappajohn Business Building
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • PhD in Marketing, University of Iowa, 1991
  • MS in Statistics, University of Iowa, 1989
  • PGCGM, Indian Institute of Management, Calcutta, India, 1984
  • BTech in Mechanical Engineering, Indian Institute of Technology, Kharagpur, 1980


  • Data mining and CRM applications
  • Database marketing
  • Electronic commerce and interactive marketing
  • Web business strategy


  • Outstanding Marketing Teacher, Academy of Marketing Science, 2007
  • Great Instructor of the Year, Executive MBA Program, Henry B. Tippie School of Management, The University of Iowa., 2005
  • Professor of the Year, CIMBA, Asolo, Italy, 2003
  • Best paper award in the track of 'Emerging Business and Technology' at the AMA Winter Educators' Conference, Austin, Texas, 2002
  • Best Conference Paper award at the Direct Marketing Educator's Conference, Chicago, Illinois., 2001
  • Outstanding Direct Marketing Educator Award (DMEF, New York), 2000
  • Outstanding MBA Faculty, OSU, Stillwater, 1998
  • Best paper award in the track of 'Marketing at the Point of Customer Contact' at the AMA Winter Educators' Conference, St. Petersburg, Florida., 1997
  • Kenneth D. and Leitner Greiner Teaching Award, OSU, Stillwater, 1997
  • Regents Distinguished Teaching Award, OSU, 1997
  • Best runner-up paper award at the International Research seminar on Marketing Communications and Consumer Behavior, La Londe les Maures, France., 1995
  • Chandler-Frates and Reitz Teaching Excellence Award, OSU, Tulsa, 1995

Selected Publications

  • Consumers' Expectation Formation Over Time, Goutam Chakraborty, Jane Licata, Balaji Krishnan, Journal of Services Marketing, vol 22, 2008, 176-187
  • Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?, Goutam Chakraborty, Prashat Srivastava, Fred Marshall, Journal of Business and Industrial Marketing, vol 22, 2007, 20-28
  • Consumer Evaluation of Brand Alliance Signals, Goutam Chakraborty, Bashar Gammoh, Kevin Voss, Psychology and Marketing, vol 23, 2006, 465-486
  • Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspectives, Goutam Chakraborty, Prashant Srivastava, David Warren, Industrial Marketing Management, vol 34, 2005, 420-429
  • Can a Marketing Product Classification System Predict Retail Success and Failure?, Goutam Chakraborty, Tony Allred, Journal of Internet Commerce, vol 3, 2004, 31-46
  • Using Positioning Models to Measure and Manage Brand Uncertainty, Goutam Chakraborty, Amit Ghosh, Journal of Product and Brand Management, vol 13, 2004, 294-302
  • What Do Customers Consider Important in B2B Web Sites?, Goutam Chakraborty, Vishal Lala, David Warren, Journal of Advertising Research, vol 43, 2003, 50-61
  • An Empirical Investigation of Antecedents of B2B Websites' Effectiveness, Goutam Chakraborty, Vishal Lala, David Warren, Journal of Interactive Marketing, vol 16, 2002, 51-72
  • The Marketing-Human Interface: Superior Performance for the Small Business, Goutam Chakraborty, Kevin E. Voss, Gary L. Frankwick, Journal of Business and Entrepreneurship, vol 14, 2002, 69-84

          Work In Progress

          • Improving Patient Satisfaction: Connecting the Dots from Data to the Clinic, Gary J. Gaeth, Goutam Chakraborty
          • The Value of Mining Open-ended Feedback in Predicting Patient Satisfaction, Gary J. Gaeth, Goutam Chakraborty

          Current & Prior Positions

          • Associate Professor of Marketing, Oklahoma State University, - Present
          • Assistant Manager (Marketing), Subsidiary of British American Tobacco in India, 1982 - 1986
          • Engineer, Union Carbide (India), 1980 - 1982