Back to Henry B. Tippie College Directory Homepage

Catherine A. Cole

Catherine A. Cole Marketing

Professor and Department Executive Officer
Henry B. Tippie Research Fellow
319-335-1020
cathy-cole@uiowa.edu
S252  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • PhD, University of Wisconsin-Madison, 1983
  • MBA, University of Wisconsin-Madison, 1976
  • BA in Economics/Psychology, Beloit College, 1971

Expertise

  • Assurance of Learning and the Reaccreditation Process
  • Effects of couponing on purchase and repeat purchase rates
  • Elderly adults' use of consumer information
  • Measurements and effects of knowledge and experience on consumer behavior

Awards

  • Best Reviewer Award for 2012, JAMS, April 2012
  • International Programs Strategic Global Initiatives Grant (with Terry Boles), International Programs, January 2011
  • 2008-2009 Dean's Teaching Award, Tippie College of Business, May 2009
  • Received IREU Award to support Sara Weitze lUndergraduate Honors Student) , University of Iowa, April 2008

Selected Publications

  • A Neuropsychological Test of Belief and Doubt: Damage to Ventromedial Prefrontal Cortex Increases Credulity for Misleading Advertising, Erik Asp, Kenneth Manzel, Brian Koestner, Catherine A. Cole, Natalie Denburg, Dan Tranel, Frontiers in Decision Neuroscience, vol 9, 2012
  • Effects of Age, Sex, and Neuropsychological Performance on Financial decision-making, S K. Shivapour, C M. Nguyen, Catherine A. Cole, N L. Denburg, Frontiers in Decision Neuroscience, 2012, 82
  • Product Return Policies on the Internet: A Case of Mixed Signals?, Carolyn Bonifield, Catherine A. Cole, Randall L. Schultz, Journal of Business Research, vol 63, 2010, 1058-1065
  • Poor decision-making among older adults is related to elevated levels of neuroticism., Natalie L. Denburg, J A. Weller, Allison Kaup, A LaLoggia, T Yamada, Catherine A. Cole, Daniel Tranel, Antoine Bechara, Annals of Behavioral Medicine, vol 37, 2009, 164-172
  • Cross National Logo Evaluation analysis: An Individual level Approach , Ralf Van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leon, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Marketing Science, vol 28, 2009, 968-985
  • Consumer Decision Making and Aging: Current Knowledge and Future Directions, Carolyn Yoon, Catherine A. Cole, Michelle Lee, Journal of Consumer Psychology, vol 19, 2009, 2-16
  • Research Dialogue: An Integration of Perspectives on Aging and Consumer Decision Making, Catherine A. Cole, M Lee, Carolyn Yoon, Journal of Consumer Psychology, vol 19, 2009, 35-37
  • Better Him Than Me: Social Comparison Theory and Service Recovery,, Carolyn Bonifield, Catherine A. Cole, Journal of the Academy of Marketing Science, vol 36, 2008, 565-577
  • Decision Making and Brand Choice by Older Consumers, Catherine A. Cole, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphelle Lambert-Pandraud, Etienne Mullet, Michael Norton, Ellen Peters, Marketing Letters, vol 19, 2008, 355-365
  • The orbitofrontal cortex, real-world decision-making, and normal aging, N. L. Denburg, Catherine A. Cole, M. Hernandez, T. H. Yamada, D. Tranel, A. Bechara, R. B. Wallace, Annals of the New York Academy of Sciences, vol 1121, 2007, 480-498
  • Affective Responses to Service Failure: Anger, Regret, and Retaliatory versus Conciliatory Responses, Carolyn Bonifield, Catherine A. Cole, Marketing Letters, vol 18, 2007, 85-99
  • Mood Effects on Attitudes, Perceived Risk and Choice: Moderators and Mediators,, Alexander Fedorikhin, Catherine A. Cole, Journal of Consumer Psychology, vol 14, 2004, 2-12

Working Papers

  • The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?, Jing (Alice) Wang, Catherine A. Cole

Conference Proceedings

  • Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames, Yun Lee, Jing (Alice) Wang, Catherine A. Cole, , Proceedings of the SCP 2012 Winter Conference, 2012

    Other Work

    • The Effects of Goal Publicity, Feedback and Attribution on Goal Persistence in a Social Media World, Jinfeng (Jeny) Jiao, Catherine A. Cole
    • Family Life Cycle, Catherine A. Cole, Dhananjay Nayakankuppam, Jayati Sinha, Consumer Behavior, Wiley International Encyclopedia of Marketing, vol 3, 2011, 152-162
    • Comprehension of Marketing Communications Among Older Consumers, Catherine A. Cole, Carolyn Bonifield, The Aging Consumer: Perspectives from Psychology and Economics, eds Drolet, Schwarz and Yoon, 2010, 175-190
    • Aging and Consumer Behavior, Catherine A. Cole, Carolyn. Yoon, The Handbook of Consumer Psychology, Curtis Haugvedt, Paul Herr, and Frank Kardes, eds. Lawrence Erlbaum Associates, 2008, 247-272
    • Advertising to Vulnerable Segments, Carolyn Bonifield, Catherine A. Cole, Sage Handbook of Advertising, (Eds.) Gerry Tellis and Tim Ambler, London England:Sage Publications, vol 1, 2007, 430-445
    • Consumer Behavior, Catherine A. Cole, Encyclopedia of Gerontology, 2nd edition, Ed. James E. Birren, Orlando Florida: Elsevier, vol 2, 2007, 307-315

      Current & Prior Positions

      • Department Executive Officer, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, July 2014 - Present
      • Professor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 2004 - Present
      • Faculty Director, Consortium of Universities for International Studies, Henry B. Tippie College of Business, The University of Iowa, 2009 - 2011
      • Department Executive Officer, Department of Markeing, Henry B. Tippie College of Business, The University of Iowa, July 2002 - June 2007
      • Associate Professor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1991 - June 2004
      • Assistant Professor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1984 - July 1991
      • Instructor/Assistant Professor, Department of Marketing, Marquette University, Milwaukee, WI, 1980 - 1984
      • Instructor, Department of Marketing, University of Wisconsin at Whitewater, 1977 - 1980
      • Researcher and Editor, STASH, Inc., Madison, WI, 1971 - 1977

        Professional Affiliations

        • Editorial Board Member, Journal of Academy of Marketing Science (JAMS), April 2011 - current

        Presentations

        • The Effects of Goal Publicity, Feedback and Attribution on Goal Persistence in a Social Media World, 32ND ANNUAL ADVERTISING AND CONSUMER PSYCHOLOGY CONFERENCE, Society of Consumer Psychology, San Diego, California, June 2013
        • Temporal Distance and the Endowment Effect, Winter Conference Society for Consumer Psychology, Society for Consumer Psychology, Las Vegas, Nevada, February 2012
        • Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames, Winter Society for Consumer Psychology Conference, Society for Consumer Psychology, Las Vegas, Nevada, February 2012
        • Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?, Society for Consumer Psychology Winter Conference, St. Petersburg, February 2010
        • Susceptibility to the Influence of Misleading Advertising, The Aging Consumer: Perspectives from Psychology and Economics Conference, University of Michigan, May 2008
        • Assessing Consumer Reactions to New Product Ideas: Does it matter where you live and how old you are?, Association for Consumer Research, New Orleans, October 2007

        Committees and Professional Service

        • Assurance of Learning, 2011-current
        • Undergraduate Marketing Institute, 2009-current
        • DEO Council, 2002-2008
        • Seventh Triennial Invitational choice Symposium, 2007

        Additional Training

        • Attended Assessment Conference: Quality Through Effective Curricula Management: March 18th-20th 2013, Seminar, AACSB, 2013
        • Participated in Professional Development in International Business (PDIB) in Sandinavia--Sustainability and Corporate Social Responsibility, Workshop, CIBER-Minnesota, 2012
        • CIC DEO Training Workshop, Workshop, CIC Universities, 2007