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David E. Collins

David E. Collins Marketing

Lecturer

319-335-3780
david-e-collins@uiowa.edu
W304  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • BS in Recreational Education and Sociology, The University of Iowa, 1974

Expertise

  • Database/Direct Marketing/ Customer Relationship Management
  • Development of Marketing Information Systems
  • Integrated Marketing Communication Strategies
  • Marketing Management and Strategic Planning
  • Marketing's Role in Creating Sustinable Business Practices.

Awards

  • Student's Choice for Faculty of the Year, April 2011
  • Faculty of the Year, Fratenity and Sorority Life Council, April 2009
  • Student's Choice for Faculty of the Year, April 2009
  • Univerisity Housing Academic Excellence Award, Univeristy Housing, April 2009
  • Dean's Teaching Award - Marketing, 2007
  • Student's Choice for Faculty of the Year, 2007
  • Undergraduate Teacher of the Year Award by the Tippie College of Business Undergraduate Students., 2004
  • Faculty Advisor, AMA "Student Organization of the Year", 2002
  • Students' Choice for Faculty Excellence, 2002

              Prior Positions

              • Customer Relationship Management / Research Consultant, IES Utilities, Cedar Rapids. IA, 1997 - 1998
              • Director of Marketing, Decisionmark Corp, Cedar Rapids IA, 1995 - 1997
              • Manager of Marketing Services / Conmsumer Marketing, Amana Refrigeration, 1979 - 1995

                  Presentations

                  • Personal Branding, Phi Beta Lamda Monthly Meeting, Phi Beta Lamda, Iowa City, IA, February 2013
                  • Personal Branding, Various Student Organizations, Various Greek Organizations, Various, March 2012
                  • "Personal Branding? What it Means to You", University of Iowa Alumni Association's Fall Alumni Networking meeting in Cedar Rapids,Iowa, University of Iowa Alumni Association, Cedar Rapids, IA, October 2006
                  • Marketing in a Changing Landscape, Chamber of Commerce Seed Series, Iowa City Chamber of Commerce , Iowa City, IA, March 2006
                  • Personal Branding Your Organization, North Central College Health Assocation, University of Iowa, Iowa City, IA, November 2005
                  • Integrated Marketing Communication for Alumni Associations, Big Ten Alumni Association Meeting... Iowa City, IA, June 2005
                  • Brand U, Seminar for students to help them develop a strong personal brand in order to help them find a job., February 2003
                  • FISH...Improving Customer Services For All Customers Internal and External, Elected Staff Council, September 2002

                  Committees and Professional Service

                  • Committee on Universty Sustainabiliy Curriculum, 2011-current
                  • Undergraduate Program Committee, 2005-current
                  • Faculty Advisor to American Marketing Association, 2000-current
                  • Yellowstone Association, 2009-2012
                  • AdTrack Corp, 2008