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David E. Collins

Lecturer
Marketing
W304  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994		 Ph: 319-335-3780
Fax: --
E-mail: david-e-collins@uiowa.edu

Academic History

  • BS in Recreational Education and Sociology, The University of Iowa, 1974

Expertise

  • Database/Direct Marketing/ Customer Relationship Management
  • Development of Marketing Information Systems
  • Integrated Marketing Communication Strategies
  • Marketing Management and Strategic Planning
  • Marketing's Role in Creating Sustinable Business Practices.

Awards

  • Student's Choice for Faculty of the Year, April 2011
  • Faculty of the Year, Fratenity and Sorority Life Council, April 2009
  • Student's Choice for Faculty of the Year, April 2009
  • Univerisity Housing Academic Excellence Award, Univeristy Housing, April 2009
  • Dean's Teaching Award - Marketing, 2007
  • Student's Choice for Faculty of the Year, 2007
  • Undergraduate Teacher of the Year Award by the Tippie College of Business Undergraduate Students., 2004
  • Faculty Advisor, AMA "Student Organization of the Year", 2002
  • Students' Choice for Faculty Excellence, 2002

            Prior Positions

            • Customer Relationship Management / Research Consultant, IES Utilites, Cedar Rapids. IA, 1997 - 1998
            • Director of Marketing, Decisionmark Corp, Cedar Rapids IA, 1995 - 1997
            • Manager of Marketing Services / Conmsumer Marketing, Amana Refrigeration, 1979 - 1995

                Presentations

                • Marketing in a Changing Landscape, Chamber of Commerce Seed Series, Iowa City Chamber of Commerce , Iowa City, IA
                • Personal Branding Your Organization, North Central College Health Assocation, University of Iowa, Iowa City, IA
                • ?"Personal Branding? What it Means to You", University of Iowa Alumni Association's Fall Alumni Networking meeting in Cedar Rapids,Iowa
                • Perosnal Branding, Various Student Organizations
                • Integrated Marketing Communication for Alumni Associations, Big Ten Alumni Association Meeting... Iowa City, IA, June 2005
                • Brand U, Seminar for students to help them develop a strong personal brand in order to help them find a job., February 2003
                • FISH...Improving Customer Services For All Customers Internal and External, Elected Staff Council, September 2002

                Committees and Professional Service

                • Committee on Universty Sustainabiliy Curriculum, 2011-current
                • Undergraduate Program Committee, 2005-current
                • Faculty Advisor to American Marketing Association, 2000-current
                • Yellowstone Association, 2009-2012
                • AdTrack Corp, 2008