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Gary J. Gaeth
Professor
Cedar Rapids Area Business Chair
Marketing
S376
John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994
Ph: 319-335-1019
Fax: 319-335-3690
E-mail:
gary-gaeth@uiowa.edu
Academic History
PhD in Experimental Psychology, Kansas State University, 1984
MS in Psychology, Kansas State University, 1980
MS in Mathematics, University of Wyoming, 1977
BS in Mathematics, Northern Michigan University, 1974
Expertise
Impact of marketing information on consumer decisions
Methods for analysis of consumer decision making
Awards
Teacher of the Year (Second Year Core), Full-time MBA
Teacher of the Year (Second year), School of Management, April 2011
Tippie College of Business Teaching Award, Tippie College of Business, May 2010
MBA Teacher of the Year (Second year), 2010, School of Management, April 2010
MBA Teacher of the Year, 1998 , School of Management, April 1998
Outstanding PhD Director, Dept of Marketing, May 1993
Collegiate Teaching Award, College of Business, May 1989
EMBA Teaching Award, School of Mangement, May 1988
Selected Publications
Patient satisfaction and ED revisits in patients with possible acute coronary syndrome (ACS), David Katz, TP Aufderheide, Gary J. Gaeth, PR Rahko , SL Hillis , HP Selker
Conference Proceedings
The use of ART among pediatric dentists: A conjoint analysis, Gary J. Gaeth, Elham Kateeb, M Kannellis, P Damiano, K Weber-Gasparnoi, T Ansley,
Atruamatic Restorative Treatment in the US: Is it considered as definitive or interim treatment?, Elham Kateeb, J Warren, Gary J. Gaeth, M Kanellis, P Damiano, K Weber-Gasparoni, E Momany, T Ansley, , 2012 - Publication Details Forthcoming
Use of ART in posterior primary teeth: a conjoint analysis, Elham Kateeb, J Warren, Gary J. Gaeth, M Kanellis, K Weber-Gasparoni, E. Momany, T Ansley, , AADR, 2012 - Publication Details Forthcoming
Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, G Sathish, G Chakraborty, Gary J. Gaeth, , 2011
Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, G Satish, G Chakraborty, Gary J. Gaeth, 2011
Other Work
Behavioral and Neuroscience Methods for Studying Neuroeconomic Processes: What We Can Learn from Framing Effects, Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg,
Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects, Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg,
Work In Progress
Improving Patient Satisfaction: Connecting the Dots from Data to the Clinic, Gary J. Gaeth, Goutam Chakraborty
The Value of Mining Open-ended Feedback in Predicting Patient Satisfaction, Gary J. Gaeth, Goutam Chakraborty
Prior Positions
Professor of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1996
Faculty Director, Strategic Innovation Academy, MBA Program, Henry B. Tippie School of Management, The University of Iowa, June 2008 - June 2010
Faculty Director, Italy Program, Henry B. Tippie College of Business, The University of Iowa, June 2008 - July 2009
Associate Dean, MBA Program, Henry B. Tippie School of Management, The University of Iowa, July 1997 - July 2009
Departmental Executive Officer, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1995 - June 1997
Associate Professor of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1990 - July 1996
Assistant Professor of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1984 - July 1990
Instructor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1983 - July 1984
Instructor in Psychology and Statistics, Kansas State University, 1982 - July 1983
Graduate and Research Assistant, Department of Psychology, Kansas State University, 1977 - 1981
Teaching Assistant, Math Department, University of Wyoming, 1974 - 1977
Professional Affiliations
Editorial Board Member, Journal of Marketing Research, April 1995 - April 2003
Editorial Board Member, Journal of Retailing, September 1990 - September 1997
Review Panels, NSF, September 1993 - October 1993
Presentations
Applying Strenths to the Workplace, Strengths Finder, Provost's Office, UI/PBB
Understanding your Stregths, Strengths Finder, School of Management, PC/PBB
Committees and Professional Service
Dean's Advisory Council, 2011-2012
MBA Program Committee, 2011-2012
Promotion and Tenure Committee, 2010-2011