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Gary J. Gaeth

Professor
Cedar Rapids Area Business Chair
Marketing
S376  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994
Ph: 319-335-1019
Fax: 319-335-3690
E-mail: gary-gaeth@uiowa.edu

Academic History

  • PhD in Experimental Psychology, Kansas State University, 1984
  • MS in Psychology, Kansas State University, 1980
  • MS in Mathematics, University of Wyoming, 1977
  • BS in Mathematics, Northern Michigan University, 1974

Expertise

  • Impact of marketing information on consumer decisions
  • Methods for analysis of consumer decision making

Awards

  • Teacher of the Year (Second Year Core), Full-time MBA
  • Teacher of the Year (Second year), School of Management, April 2011
  • Tippie College of Business Teaching Award, Tippie College of Business, May 2010
  • MBA Teacher of the Year (Second year), 2010, School of Management, April 2010
  • MBA Teacher of the Year, 1998 , School of Management, April 1998
  • Outstanding PhD Director, Dept of Marketing, May 1993
  • Collegiate Teaching Award, College of Business, May 1989
  • EMBA Teaching Award, School of Mangement, May 1988

Selected Publications

  • Patient satisfaction and ED revisits in patients with possible acute coronary syndrome (ACS), David Katz, TP Aufderheide, Gary J. Gaeth, PR Rahko , SL Hillis , HP Selker

    Conference Proceedings

    • The use of ART among pediatric dentists: A conjoint analysis, Gary J. Gaeth, Elham Kateeb, M Kannellis, P Damiano, K Weber-Gasparnoi, T Ansley,
    • Atruamatic Restorative Treatment in the US: Is it considered as definitive or interim treatment?, Elham Kateeb, J Warren, Gary J. Gaeth, M Kanellis, P Damiano, K Weber-Gasparoni, E Momany, T Ansley, , 2012 - Publication Details Forthcoming
    • Use of ART in posterior primary teeth: a conjoint analysis, Elham Kateeb, J Warren, Gary J. Gaeth, M Kanellis, K Weber-Gasparoni, E. Momany, T Ansley, , AADR, 2012 - Publication Details Forthcoming
    • Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, G Sathish, G Chakraborty, Gary J. Gaeth, , 2011
    • Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, G Satish, G Chakraborty, Gary J. Gaeth, 2011

    Other Work

    • Behavioral and Neuroscience Methods for Studying Neuroeconomic Processes: What We Can Learn from Framing Effects, Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg,
    • Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects, Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg,

    Work In Progress

    • Improving Patient Satisfaction: Connecting the Dots from Data to the Clinic, Gary J. Gaeth, Goutam Chakraborty
    • The Value of Mining Open-ended Feedback in Predicting Patient Satisfaction, Gary J. Gaeth, Goutam Chakraborty

    Prior Positions

    • Professor of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1996
    • Faculty Director, Strategic Innovation Academy, MBA Program, Henry B. Tippie School of Management, The University of Iowa, June 2008 - June 2010
    • Faculty Director, Italy Program, Henry B. Tippie College of Business, The University of Iowa, June 2008 - July 2009
    • Associate Dean, MBA Program, Henry B. Tippie School of Management, The University of Iowa, July 1997 - July 2009
    • Departmental Executive Officer, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1995 - June 1997
    • Associate Professor of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1990 - July 1996
    • Assistant Professor of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1984 - July 1990
    • Instructor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1983 - July 1984
    • Instructor in Psychology and Statistics, Kansas State University, 1982 - July 1983
    • Graduate and Research Assistant, Department of Psychology, Kansas State University, 1977 - 1981
    • Teaching Assistant, Math Department, University of Wyoming, 1974 - 1977

      Professional Affiliations

      • Editorial Board Member, Journal of Marketing Research, April 1995 - April 2003
      • Editorial Board Member, Journal of Retailing, September 1990 - September 1997
      • Review Panels, NSF, September 1993 - October 1993

      Presentations

      • Applying Strenths to the Workplace, Strengths Finder, Provost's Office, UI/PBB
      • Understanding your Stregths, Strengths Finder, School of Management, PC/PBB

      Committees and Professional Service

      • Dean's Advisory Council, 2011-2012
      • MBA Program Committee, 2011-2012
      • Promotion and Tenure Committee, 2010-2011