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Gary J. Gaeth

Gary J. Gaeth Marketing

Professor
Cedar Rapids Area Business Chair
319-335-1019
gary-gaeth@uiowa.edu
S376  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • PhD in Experimental Psychology, Kansas State University, 1984
  • MS in Psychology, Kansas State University, 1980
  • MS in Mathematics, University of Wyoming, 1977
  • BS in Mathematics, Northern Michigan University, 1974

Expertise

  • Impact of marketing information on consumer decisions
  • Methods for analysis of consumer decision making

Awards

  • Teacher of the Year (Second Year Core), Full-time MBA
  • Teacher of the Year (Second year), School of Management, April 2011
  • Tippie College of Business Teaching Award, Tippie College of Business, May 2010
  • MBA Teacher of the Year (Second year), 2010, School of Management, April 2010
  • MBA Teacher of the Year, 1998 , School of Management, April 1998
  • Outstanding PhD Director, Dept of Marketing, May 1993
  • Collegiate Teaching Award, College of Business, May 1989
  • EMBA Teaching Award, School of Mangement, May 1988

Selected Publications

  • of US pediatric dentists to use Atraumatic Restorative Treatment (ART) with their patients: A conjoint Analysis, Elham T. Kateeb, John J. Warren, Gary J. Gaeth, Peter C. Damiano, Elizabeth T. Momany, Michael J. Kanellis, Karin Weber-Gasparoni, Timothy N. Ansley,
  • Patient satisfaction and ED revisits in patients with possible acute coronary syndrome (ACS)., DA Katz , TP Aufderheide , Gary J. Gaeth, PR Rahko , SL Hillis , HP Selker
  • The willingness of US pediatric dentists to use Atraumatic Restorative Treatment (ART) with their patients: A conjoint Analysis , Elham Kateeb, John Warren, Gary J. Gaeth, Peter Damiano, Elizabeth Momany, Michael Kanellis, Karin Weber-Gasparoni, Timothy Ansley,
  • A Tale of Two Pizzas: Building up from a Basic Product Versus Scaling Down from a Fully Loaded Product, Gary J. Gaeth, I. P. Levin, J. Schreiber, M. Lauriola, Marketing Letters, vol 13(4), 2002, 335-344

    Conference Proceedings

    • The use of ART among pediatric dentists: A conjoint analysis, Gary J. Gaeth, Elham Kateeb, M Kannellis, P Damiano, K Weber-Gasparnoi, T Ansley,
    • Using Text Analysis to Gain Insight into Organizational Change, Musthan Meeran Mohideen, Jiawen Liu, Goutam Chakraborty, Gary J. Gaeth, Douglas Van Deale, SAS Global Forum 2013 Proceedings, 2013 - Publication Details Forthcoming
    • Comparison of k-Means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, Satish Garla, Goutam Chakraborty , Gary J. Gaeth, SAS Global Forum 2012 Proceedings, vol 2012, 2012
    • Atruamatic Restorative Treatment in the US: Is it considered as definitive or interim treatment?, Elham Kateeb, J Warren, Gary J. Gaeth, M Kanellis, P Damiano, K Weber-Gasparoni, E Momany, T Ansley, , 2012 - Publication Details Forthcoming
    • Use of ART in posterior primary teeth: a conjoint analysis, Elham Kateeb, J Warren, Gary J. Gaeth, M Kanellis, K Weber-Gasparoni, E. Momany, T Ansley, , AADR, 2012 - Publication Details Forthcoming
    • Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions, G Sathish, G Chakraborty, Gary J. Gaeth, , SAS Proceedings , 2011

    Sponsored Research

    • BALANCING STRENGTHS AND WEAKNESSES IN DECISION MAKING: WHAT WE CAN LEARN FROM HIGH-FUNCTIONING AUTISTIC CHILDREN, Gary J. Gaeth, Irwin P. Levin. NSF
    • Decision-Making Competence of High-Functioning Autistic Children, Gary J. Gaeth, Irwin P. Levin. NIH - under revision with feedback
    • Letter of Intent: Decision-Making Paradigms to Inform Treatment for Young Adults with ASD, Gary J. Gaeth, Megan Foley Nicpon, Irwin P. Levin. Simmons Foundation

    Other Work

    • Behavioral and Neuroscience Methods for Studying Neuroeconomic Processes: What We Can Learn from Framing Effects (V. Reyna & V. Zayes, eds.), Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg, invited Chapter for American Psychological Association Volume on the Neuroscience of Risky Decision Making, 2014
    • Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects, Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg, Daniel Tranel, Chapter for Frontiers of Cognitive Psychology series on Neuroeconomics, Judgment and Decision Making, 2014 - Publication Details Forthcoming

    Work In Progress

    • Improving Patient Satisfaction: Connecting the Dots from Data to the Clinic, Gary J. Gaeth, Goutam Chakraborty
    • The Value of Mining Open-ended Feedback in Predicting Patient Satisfaction, Gary J. Gaeth, Goutam Chakraborty
    • A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects, Gary J. Gaeth, Irwin P. Levin, Judy Schreiber, Marco Lauriola, Organizational Behavior and Human Decision Processes, vol 88(1), 2002, 411-429

    Current & Prior Positions

    • Professor of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1996 - Present
    • Faculty Director, Strategic Innovation Academy, MBA Program, Henry B. Tippie School of Management, The University of Iowa, June 2008 - June 2010
    • Faculty Director, Italy Program, Henry B. Tippie College of Business, The University of Iowa, June 2008 - July 2009
    • Associate Dean, MBA Program, Henry B. Tippie School of Management, The University of Iowa, July 1997 - July 2009
    • Departmental Executive Officer, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1995 - June 1997
    • Associate Professor of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1990 - July 1996
    • Assistant Professor of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1984 - July 1990
    • Instructor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 1983 - July 1984
    • Instructor in Psychology and Statistics, Kansas State University, 1982 - July 1983
    • Graduate and Research Assistant, Department of Psychology, Kansas State University, 1977 - 1981
    • Teaching Assistant, Math Department, University of Wyoming, 1974 - 1977

      Professional Affiliations

      • Editorial Board Member, Journal of Marketing Research, April 1995 - April 2003
      • Editorial Board Member, Journal of Retailing, September 1990 - September 1997
      • Review Panels, NSF, September 1993 - October 1993

      Presentations

      • Factors Related to Dentists’ Decision to Participate in Medicaid: A Conjoint Analysis, National Oral Health Association, Fort Worth, Tx, April 2014
      • Assessing the Impact of Factors in a Facebook Post that Influence the Edge Rank Metric of Facebook Using the Power Ratio, SAS Global Forum, SAS, Washington DC, March 2014
      • BALANCING STRENGTHS AND WEAKNESSES: ASSESSING DECISION MAKING COMPETENCE IN COLLEGE STUDENTS ON THE AUTISM SPECTRUM, Society for Judgment and Decision Making, JDM, Toronto, November 2013
      • Developmental Trajectory of Cognitive and Affective Processes in Decision Making: Examining Ages 8-17, Society for Judgment and Decision Making, SJDM, Toronto, November 2013
      • Individual Differences and Self-framing in the Sunk Cost Bias, Society for Judgment and Decision Making, JDM, Toronto, November 2013
      • Using Text Analysis to Gain Insight into Organizational Change, SAS Global Forum, SAS, Data Mining, Orlando, FL, April 2013
      • The use of ART among pediatric dentists: A conjoint analysis, Focused Symposium: Oral Health Disparities Research and the Future Face of America, American Association of Dental Research, Washington, DC, October 2012
      • Management Intervention in a Hospital using ®SAS Text Miner, SAS Analytics Conference, SAS, Las Vegas, NV, October 2012
      • Use of ART in posterior primary teeth: a conjoint analysis, American Association of Dental Research, AADR, Tampa, FL, September 2012
      • Evaluating effectiveness of management interventions in a hospital using SAS® Text Miner, SAS Data Mining Conference, SAS, Las Vegas, NV, August 2012
      • Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions., Users of SAS Software Conference (WSUS), SAS, Orlando, FL, August 2012
      • Restorative Treatment in the US: Is it considered as definitive or interim treatment?, National Oral Health Conference , NOHC, Milwaukee, April 2012
      • Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions., JMP Discover Summit, SAS/JMP, Denver, CO, June 2011
      • Applying Strenths to the Workplace, Strengths Finder, Provost's Office, UI/PBB, 2009
      • Understanding your Stregths, Strengths Finder, School of Management, PC/PBB, 2009

      Committees and Professional Service

      • College Strategy Committee, 2012-2013
      • Dean's Advisory Council, 2011-2012
      • MBA Program Committee, 2011-2012
      • Promotion and Tenure Committee, 2010-2011