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Sheila Goins

Assistant Professor
Marketing
S320  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994		 Ph: 319-335-0944
Fax: 319-335-3690
E-mail: sheila-goins@uiowa.edu

Academic History

  • PhD in Organization Theory and Strategy, University of Chicago, Graduate School of Business, 2000
  • MBA, University of Chicago, Graduate School of Business, 1990
  • MS in Health Policy & Management, Harvard University, School of Public Health, 1986
  • BP in Urban Planning, University of Virginia, School of Architecture, 1983

Expertise

  • Economic Sociology
  • Health Care Marketing & Strategy
  • Marketing Strategy
  • Social Networks & Social Structure

Awards

  • Old Gold Fellowship, University of Iowa, June 2010
  • F. Naylor Fitzhugh Fellowship, National Black MBA Association, August 1994
  • MBA Honors, University of Chicago Graduate School of Business, August 1990

Selected Publications

Working Papers

  • Fundamental Analysis, Overconfidence and Investor Returns, Thomas S. Gruca, Sheila Goins,
  • Institutional Influences in Shareholder Reactions to Layoff Announcements, Sheila Goins

      Work In Progress

      • The Role of Information in Household Investment and Debt Choices, Sheila Goins

      Prior Positions

      • Visiting Assistant Professor, University of Iowa, Department of Management & Organizations, August 2003 - July 2006
      • Assistant Professor, University of Illinois at Chicago, August 2001 - July 2003
      • Assistant Vice President, First National Bank of Chicago, June 1987 - August 1991

          Presentations

          • The Effects of Social Networks on Individual Investor Returns, Marketing Science Conference, Marketing Science Institute, Houston, TX, June 2011
          • Brand Equity & Product Recalls, Marketing Science Conference, Marketing Science Institute, Houston, TX, June 2011
          • The Role of Information and Spending Attitudes in Household Investment and Debt Choices, Marketing & Public Policy Conference, American Marketing Association, Washington, DC, June 2011
          • Social Networks, Value Perceptions & Market Trading, INFORMS Meeting, Washington, DC, October 2009
          • Wisdom within the crowd: Does better information lead to higher returns?, 2009 Marketing Science Conference, INFORMS, Ann Arbor, MI, July 2009
          • Reputation Institute 13th Annual Meeting, Reputation Institute, Amsterdam, The Netherlands, May 2009
          • The Effects of Social Networks on Value Perceptions, Marketing Science Conference, Marketing Science Institute, Vancouver, BC, Canada, June 2008
          • Social Networks, Value Perceptions and Exchange Patterns in an Electronic Financial Market, ASA Annual Meeting, American Sociological Association, New York, NY, August 2007
          • Competing Constituent Demands: The Case of Collegiate Athletics, Organization Science Winter Conference, Organization Science, Steamboat Springs, CO, February 2007
          • Social Networks, Value Perceptions, Trading Roles and Outcomes, Organization Science Winter Conference, Organization Science, Steamboat Springs, CO, February 2007
          • Institutional Semiotics: The Rhetoric of Inter-organizational Communication, Academy of Management Meeting, Academy of Management , Atlanta, GA, August 2006
          • Understanding Competitive and Contagion Effects of Layoff Announcements, Academy of Management Meeting, Academy of Management, Atlanta, GA, August 2006
          • The Effects of Value Dynamics and Path Dependence on Firm Performance, Organization Science Winter Conference, Organization Science, Steamboat Springs, CO, February 2005