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Irwin P. Levin

Professor Emeritus -May 2012
Marketing
W316  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994		 Ph: 319-335-0957
Fax: 319-335 -0191
E-mail: irwin-levin@uiowa.edu

Academic History

  • PhD in Psychology, UCLA, 1965
  • MA in Psychology, UCLA, 1963
  • BA in Mathematics, UCLA, 1960

Expertise

  • Analysis of decision making processes; individual differences in framing effects; applications in consumer behavior

Awards

  • Ray William Spearman Research Fellowship, Tippie College of Business, 2002-2005, 2002
  • University of Iowa nominee for the U.S. Professors of the Year Program, 2002
  • Regents Award for Faculty Excellence, 1998

Selected Publications

  • An fMRI study of risk-taking following wins and losses: Implications for the gambler's fallacy, Gui Xue, Z Lu, Irwin P. Levin, Antoine Bechara, , Human Brain Mapping - Publication Details Forthcoming
  • Does emotional arousal associated with risk-taking affect subsequent risky decision-making: the role of the insula, Gui Xue, Z Lu, Irwin P. Levin, Antoine Bechara, , , , NeuroImage - Publication Details Forthcoming
  • Individual differences in a within-subjects risky choice framing study, Kevin T. Mahoney, W Buboltz, Irwin P. Levin, D Doverspike, Personality and Individual Differences - Publication Details Forthcoming
  • Packaging of healthy and unhealthy products for children and parents: The relative influence of licensed characters and brand names, Aron M. Levin, Irwin P. Levin, Journal of Consumer Behaviour - Publication Details Forthcoming
  • Trajectory of risky decision making for potential gains and losses from ages 5 to 85, Joshua A. Weller, Irwin P. Levin, Natalie N. Denburg, Journal of Behavioral Decision Making - Publication Details Forthcoming
  • Weakening strong independence does not account for anomalies in experiments, Lindsey A. Schneider, Irwin P. Levin, Charles H. Whiteman
  • Measuring and accounting for cultural response bias across countries: Ideas for marketers of food and drink products, Levin Aron , Irwin P. Levin, Cook Michael , Journal of International Consumer Marketing, vol 22, 2010, 213-222
  • Do individual differences in Iowa Gambling Task performance predict adaptive decision making for risky gains and losses, Joshua Weller, Irwin P. Levin, Antoine Bechara, Journal of Clinical and Experimental Neuropsychology, 2009 - Publication Details Forthcoming
  • The effects of insula damage on decision making for risky gains and losses, Joshua A. Weller, Irwin P. Levin, Baba Shiv, Antoine Bechara, Social Neuroscience, 2009 - Publication Details Forthcoming
  • Dissecting the risky-choice framing effect: Numeracy as an individual difference factor in weighting risky and riskless options, Ellen Peters, Irwin P. Levin, Judgment and Decision Making, vol 3, 2008, 435-448
  • Functional dissociations of risk and reward processing in the medial prefrontal cortex, G Xue, Z Lu, Irwin P. Levin, Joshua Weller, X Li, Antoine Bechara, Cerebral Cortex, 2008
  • Neural correlates of adaptive decision making in risky gains and losses, J. A. Weller, Irwin P. Levin, B. Shiv, A. Bechara, Psychological Science, vol 18, 2007, 958-964
  • Stability of choices in a risky decision making task: A 3-year longitudinal study with children and adults, Irwin P. Levin, S. Hart, J. Weller, L. Harshman, Journal of Behavioral Decision Making, vol 20, 2007, 241-252
  • Framing effects and management innovation decisions, G. J. Gaeth, Irwin P. Levin, Management Executive, 2007, 26-29
  • A multi-attribute analysis of preferences for online and offline shopping: Differences between products, consumers and shopping stages., A. M. Levin, Irwin P. Levin, J. A. Weller, Journal of Electronic Commerce Research, vol 6, 2005, 281-290
  • Decision neuroscience, Baba Shiv, Antoine Bechara, Irwin P. Levin, Marketing Letters, vol 16, 2005, 375-386
  • Separating Gender Biases in Screening and Selecting Candidates for Hiring and Firing, Irwin P. Levin, Robert M. Rouwenhorst, Heather Trisko, Social Behavior and Personality, vol 33, 2005, 793-804
  • Separating gender biases in screening and selecting candidates for hiring and firing., Irwin P. Levin, R. M. Rouwenhorst, H. M. Trisko, Social Behavior and Personality, vol 33, 2005, 793-804
  • The role of personality in positively and negatively framed risky health decisions., Irwin P. Levin, M. Lauriola, P. M. Russo, F. Lucidi, C. Violani, Personality and Individual Differences, vol 38, 2005, 45-59
  • How Varying Levels of Knowledge and Motivation Affect Search and Confidence During Consideration and Choice, Mary E. Huneke, Catherine A. Cole, Irwin P. Levin, Marketing Letters, vol 15, 2004, 67-79
  • A new paradigm for studying the economic and behavioral consequences of framing health-related decisions, Irwin P. Levin, M. Lauriola, The International Business & Economics Research Journal, vol 2, 2003, 25-32
  • Product category dependent consumer preferences for online and offline shopping features and their influence on multi-channel retail alliances, Irwin P. Levin, A. M. Levin, C. E. Heath, Journal of Electronic Commerce Research, vol 4, 2003, 85-93
  • Risk preferences in young children: Early evidence of individual differences in reaction to potential gains and losses, Irwin P. Levin, S. S. Hart, Journal of Behavioral Decision Making, vol 16, 2003, 397-413
  • Selection of strategies for narrowing choice options: Antecedents and consequences., Irwin P. Levin, D. Heller, M. Goransson, Organizational Behavior and Human Decision Processes, vol 89, 2002, 1194-1213
  • A tale of two pizzas: Building up from a basic product versus scaling down from a fully loaded product, Irwin P. Levin, J. Schreiber, M. Lauriola, G. J. Gaeth, Marketing Letters, vol 13, 2002, 335-344
  • Presenting the risks and benefits to patients: effect of information order on decision making, Irwin P. Levin, G. Bergus, A. Elstein, Journal of General Internal Medicine, vol 17, 2002, 612-617
  • A new look at framing effects: Distribution of effect sizes, individual differences and independence of types of effects, Irwin P. Levin, G. J. Gaeth, J. Schreiber, M. Lauriola, Organizational Behavior and Human Decision Processes, vol 88, 2002, 411-429
  • Prescreening of Choice Options in Positive and Negative Decision Making Tasks, Irwin P. Levin, C. M. Prosansky, D. Heller, B. M. Brunick, Journal of Behavioral Decision Making, vol 14, 2001, 279-293
  • Modeling the role of brand alliances in the assimilation of product evaluations, Irwin P. Levin, A. M. Levin, Journal of Consumer Psychology, vol 9, 2000, 43-52
  • Information Processing at Successive Stages of Decion Making: Need for Cognition and Inclusion-Exclusion Effects, Mary E. Huneke, Irwin P. Levin, J. D. Jasper, Organizational Behavior and Human Decision Processes, vol 82, 2000, 171-193
  • Relating Statistics and Experimental Design, Irwin P. Levin, I. P. Levin, Sage University Series on Quantitative Methods in the Social Sciences, 1999
  • All Frames are Not Created Equal: A Typology and Critical Analysis of Framing Effects., Irwin P. Levin, I. P. Levin, S. L. Schneider, G. J. Gaeth, Organizational Behavior and Human Decision Processe, vol 76, 1998, 149-188
  • Choosing versus rejecting options at different stages of decision making, Irwin P. Levin, I. P. Levin, J. D. Jasper, W. S. Forbes, Journal of Behavioral Decision Making, vol 11, 1998, 193-210

Working Papers

  • Even Weakened Certainty Independence is Violated in Experiments, Lindsey Schneider, Irwin P. Levin, Charles H. Whiteman

    Other Work

    • Behavioral and Neuroscience Methods for Studying Neuroeconomic Processes: What We Can Learn from Framing Effects, Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg,
    • Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects, Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg,
    • Risk preference of adults and children: The influence of cognitive load and individual differences, Stephanie S. Hart, Irwin P. Levin, Publisher: Verlag, 2008
    • Finding the best ways to combine online and offline shopping features, Aron M. Levin, Irwin P. Levin, C. Heath
    • Why do you & I make different decisions? Tracking individual differences in decision making, Irwin P. Levin, I. P. Levin, 1999

      Prior Positions

      • Professor, Dept. of Psychology, Univ. of Iowa, 1965

        Professional Affiliations

        • Editorial Board Member, Journal of Behavioral Decision Making, 1991 - current
        • Editorial Board Member, Judgment and Decision Making, April 2008 - April 2012
        • Editorial Board Member, Organization Behavior and Human Decision Processes, 1988 - 2007

        Presentations

        • Charting the developmental trajectory across the lifespan, Society for Research in Child Development, Society for Research in Child Development, Denver, CO, April 2009
        • Studying risky decision making: It's a risky business, Invited Address, University of Cincinnati, Cincinnati, OH, March 2008
        • A multi-attribute analysis of comparative evaluations of soft drinks across countries, 12th Cross-Cultural Research Conference, Honolulu, HI, December 2007
        • The Role of Expectancies in Decision Making Under Ambiguity, 28th Annual Conference, Society for Judgment and Decision Making, Long Beach, California, November 2007
        • From ground beef to gray matter: Framing effects and differential reactions to gains and losses, Invited address, University of Southern California, Los Angeles, CA, February 2007
        • Framing and reference point effects in decisions under ambiguity, Society for Judgment and Decision Making, Houston, TX, November 2006
        • Framing and Reference Point Effects in Decisions Under Ambiguity, 27th Annual Conference, Society for Judgment and Decision Making , Houston, Texas, November 2006
        • Temporal framing of progress in an extended consumer compliance task, Meeting of the Society for Consumer Psychology, February 2006
        • Examining economic and health decisions under uncertainty, Fifth International Business and Economy Conference, January 2006
        • The role of emotion in the reflection effect: Evidence from lesion studies, Special Judgment and Decision Making Preconference at Society for Personality and Social Psychology Conference, January 2006
        • Assessing the joint roles of risk and ambiguity in understanding structural deficits in decision making, Society for Judgment and Decision Making annual conference, November 2005
        • A decision neuroscience study of the role of emotion under varying levels of risk and uncertainty, 20th Biennial International Conference on Subjective Probability, Utility, and Decision Making, August 2005
        • Affect and risky decision making: A decision neuroscience approach, Midwestern Psychological Association annual conference, May 2005
        • The effect of deliberation on decision making in older adults, International Neurological Association Annual Conference, February 2005
        • New methods in Decision Neuroscience and their application to cross-cultural consumer studies, Fourth International Business and Economy Conference, January 2005
        • A study in Decision Neuroscience: Comparing risky decision making in emotionally impaired patients and controls, Society for Judgment and Decision Making Annual Conference, November 2004
        • Effect of cognitive load on risk preferences of children and adults, Society of Judgment and Decision Making Annual Conference, November 2004
        • Screening strategies and biases in consideration set formation., Meeting of the American Psychological Association (Division of Consumer Psychology), Honolulu, HI, July 2004
        • Developing a comprehensive model of online/offline shopping preferences, Marketing Science International Conference, June 2004
        • New developments in information framing and reflection effects., Invited address: Department of Psychology, University of Waterloo, Ontario, Canada, May 2004
        • Preferences for online and offline shopping: A comparison of consumer behavior in the United States and Italy., International Conference: Third International Business and Economy Conference, San Francisco, CA, January 2004
        • Attitude toward ambiguity as a predictor of responses to uncertainty in different domains., Meeting of the Society for Judgement and Decision Making, Vancouver, British Columbia, Canada, November 2003
        • Reframing the frame: Extending the attribute framing paradigm., Meeting of the Society for Judgment and Decision Making, Vancouver, British Columbia, Canada, November 2003
        • A multi-attribute multi-stage model of online/offline shopping preferences, Meeting of the Association for Consumer Research, Toronto, Ontario, Canada, October 2003
        • A new paradigm for studying the economic and behavioral consequences of framing health-related decisions, International conference: The European Applied Business Research Conference, Venice, Italy, June 2003
        • Developing a model of online/offline shopping preferences., Invited address: College of Business, University of Alberta, Edmonton, Alberta, Canada, April 2003
        • Individual differences in risky choice preference reversals: Studies with adults and children., Invited Address: Wharton School, University of Pennsylvania, Philadelphia, PA, March 2003
        • Selecting versus rejecting: Quest for compatibility., Meeting of the Society for Consumer Psychology, San Francisco, CA, February 2003