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Irwin P. Levin

Professor Emeritus -May 2012


Marketing
E3 SSH  
The University of Iowa, Iowa City, IA 52242-1994
Ph: --
Fax: --
E-mail: irwin-levin@uiowa.edu

Academic History

  • PhD in Psychology, UCLA, 1965
  • MA in Psychology, UCLA, 1963
  • BA in Mathematics, UCLA, 1960

Expertise

  • Analysis of decision making processes; individual differences in framing effects; applications in consumer behavior

Awards

  • Ray William Spearman Research Fellowship, Tippie College of Business, 2002-2005, 2002
  • University of Iowa nominee for the U.S. Professors of the Year Program, 2002
  • Regents Award for Faculty Excellence, 1998

Selected Publications

  • Does emotional arousal associated with risk-taking affect subsequent risky decision-making: the role of the insula, Gui Xue, Z. Lu, Irwin P. Levin, Antoine Bechara, NeuroImage, 2013 - Publication Details Forthcoming
  • Individual differences in a within-subjects risky choice framing study, Kevin T. Mahoney, W Buboltz, Irwin P. Levin, D Doverspike, Personality and Individual Differences, 2013 - Publication Details Forthcoming
  • Validating a New Process Tracing Method for Decision Making, J. D. Jasper, Irwin P. Levin, Behavior Research Methods, vol 33, 2012, 496-512
  • A neuropsychological approach to understanding risk-taking for potential gains and losses, Irwin P. Levin, Gui Xue, Joshua A. Weller, Martin Reimann, Marco Lauriola, Antoine Bechara, Frontiers in Neuroscience, vol 6, 2012
  • Assessment of decision making competence in preadolescence, Joshua A. Weller, Irwin P. Levin, Jason Rose, Elaine Bossard, Journal of Behavioral Decision Making, vol 25, 2012, 414-426
  • Trajectory of risky decision making for potential gains and losses from age 5 to 85, J. A. Weller, Irwin P. Levin, N. Denburg, Journal of Behavioral Decision Making, vol 24, 2011, 331-344
  • An fMRI study of risk-taking following wins and losses: Implications for the gambler's fallacy, Gui Xue, Irwin P. Levin, Antoine Bechara, Human Brain Mapping, vol 32, 2011, 271-281
  • Packaging of healthy and unhealthy products for children and parents: The relative influence of licensed characters and brand names, Aron M. Levin, Irwin P. Levin, Journal of Consumer Behaviour, vol 9, 2010, 393-402
  • Measuring and accounting for cultural response bias across countries: Ideas for marketers of food and drink products, Aron Levin, Irwin P. Levin, Michael P. Cook, Journal of International Consumer Marketing, vol 22, 2010, 213-222
  • The impact of prior risk experiences on subsequent risky decision-making: the role of the insula, Gui Xue, Zhonglin Lu, Irwin P. Levin, Antoine Bechara, NeuroImage, vol 50, 2010, 709-716
  • The effects of insula damage on decision making for risky gains and losses, Joshua A. Weller, Irwin P. Levin, Baba Shiv, Antoine Bechara, Social Neuroscience, vol 4, 2009, 347-358
  • Do individual differences in Iowa Gambling Task performance predict adaptive decision making for risky gains and losses, Joshua Weller, Irwin P. Levin, Antoine Bechara, Journal of Clinical and Experimental Neuropsychology, vol 32, 2009, 141-150
  • Dissecting the risky-choice framing effect: Numeracy as an individual difference factor in weighting risky and riskless options, Ellen Peters, Irwin P. Levin, Judgment and Decision Making, vol 3, 2008, 435-448
  • Functional dissociations of risk and reward processing in the medial prefrontal cortex, G Xue, Z Lu, Irwin P. Levin, Joshua Weller, X Li, Antoine Bechara, Cerebral Cortex, 2008
  • Neural correlates of adaptive decision making in risky gains and losses, J. A. Weller, Irwin P. Levin, B. Shiv, A. Bechara, Psychological Science, vol 18, 2007, 958-964
  • Age-related differences in adaptive decision making: Sensitivity to expected value in risky choice, Irwin P. Levin, J. A. Weller, A. A. Pederson, L. A. Harshman, Judgment and Decision Making, vol 2, 2007, 225-233
  • Stability of choices in a risky decision making task: A 3-year longitudinal study with children and adults, Irwin P. Levin, S. Hart, J. Weller, L. Harshman, Journal of Behavioral Decision Making, vol 20, 2007, 241-252
  • Common and distinct factors in decision making under ambiguity and risk: A psychometric study of individual differences., Irwin P. Levin, M. Lauriola, S. S. Hart, Organizational Behavior and Human Decision Processes, vol 104, 2007, 130-149
  • A multi-attribute analysis of preferences for online and offline shopping: Differences between products, consumers and shopping stages., A. M. Levin, Irwin P. Levin, J. A. Weller, Journal of Electronic Commerce Research, vol 6, 2005, 281-290
  • Decision neuroscience, Baba Shiv, Antoine Bechara, Irwin P. Levin, Marketing Letters, vol 16, 2005, 375-386
  • Separating Gender Biases in Screening and Selecting Candidates for Hiring and Firing, Irwin P. Levin, Robert M. Rouwenhorst, Heather Trisko, Social Behavior and Personality, vol 33, 2005, 793-804
  • Separating gender biases in screening and selecting candidates for hiring and firing., Irwin P. Levin, R. M. Rouwenhorst, H. M. Trisko, Social Behavior and Personality, vol 33, 2005, 793-804
  • The role of personality in positively and negatively framed risky health decisions., Irwin P. Levin, M. Lauriola, P. M. Russo, F. Lucidi, C. Violani, Personality and Individual Differences, vol 38, 2005, 45-59

      Sponsored Research

      • BALANCING STRENGTHS AND WEAKNESSES IN DECISION MAKING: WHAT WE CAN LEARN FROM HIGH-FUNCTIONING AUTISTIC CHILDREN, Gary J. Gaeth, Irwin P. Levin. NSF
      • Decision-Making Competence of High-Functioning Autistic Children, Gary J. Gaeth, Irwin P. Levin. NIH - under revision with feedback
      • Letter of Intent: Decision-Making Paradigms to Inform Treatment for Young Adults with ASD, Gary J. Gaeth, Megan Foley Nicpon, Irwin P. Levin. Simmons Foundation
      • Development of individual differences in decision biases. Phase II: Decision-making competence in children, Irwin P. Levin. National Science Foundation
      • A functional magnetic resonance imaging study of positive and negative decision framing in younger and older adults, Irwin P. Levin, William M. Hedgcock, Natalie Denburg. Social Science Funding Program
      • Interplay of affect and cognition in decision making: Comparing emotionally impaired patients and controls, Irwin P. Levin. National Science Foundation
      • Development of individual differences in decision biases, Irwin P. Levin. National Science Foundation
      • Tracking individual differences in decision making, Irwin P. Levin. National Science Foundation

      Other Work

      • Behavioral and Neuroscience Methods for Studying Neuroeconomic Processes: What We Can Learn from Framing Effects (V. Reyna & V. Zayes, eds.), Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg, invited Chapter for American Psychological Association Volume on the Neuroscience of Risky Decision Making, 2014
      • Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects, Irwin P. Levin, Todd McElroy, Gary J. Gaeth, William M. Hedgcock, Natalie Denburg, Daniel Tranel, Chapter for Frontiers of Cognitive Psychology series on Neuroeconomics, Judgment and Decision Making, 2014 - Publication Details Forthcoming
      • Risk preference of adults and children: The influence of cognitive load and individual differences, Stephanie S. Hart, Irwin P. Levin, Publisher: Verlag, 2008
      • Finding the best ways to combine online and offline shopping features, Aron M. Levin, Irwin P. Levin, C. Heath, Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Haugtvedt, Machleit & Yalch, eds.): Erlbaum, 2005

            Professional Affiliations

            • Editorial Board Member, Journal of Behavioral Decision Making, 1991 - current
            • Editorial Board Member, Judgment and Decision Making, April 2008 - April 2012
            • Editorial Board Member, Organization Behavior and Human Decision Processes, 1988 - 2007

            Presentations

            • BALANCING STRENGTHS AND WEAKNESSES: ASSESSING DECISION MAKING COMPETENCE IN COLLEGE STUDENTS ON THE AUTISM SPECTRUM, Society for Judgment and Decision Making, JDM, Toronto, November 2013
            • Developmental Trajectory of Cognitive and Affective Processes in Decision Making: Examining Ages 8-17, Society for Judgment and Decision Making, SJDM, Toronto, November 2013
            • Individual Differences and Self-framing in the Sunk Cost Bias, Society for Judgment and Decision Making, JDM, Toronto, November 2013