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John P. Murry

John P. Murry Marketing

Associate Professor

319-335-0965
john-murry@uiowa.edu
S360  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • PhD in Marketing, University of Kansas, 1988
  • MBA in Marketing, The University of Kansas, 1987
  • BS in Marketing, Kansas State University, 1979

Expertise

  • Brand Development and Architecture
  • Consumer Behavior
  • Expert witness for commercial success in patent litigation
  • Expert witness in litigation regarding brand protection and likelihood-of-confusion
  • New Product and Pricing Decisions
  • Product Management
  • Strategic Brand Positioning

Awards

  • MBA Marketing Faculty of the Year, 2014
  • MBA Marketing Elective Faculty of the Year, 2012
  • MBA Marketing Elective Faculty of the Year, 2011
  • MBA Marketing Professor of the Year, 2010
  • Dean's Teaching Award for Outstanding Teaching, 2004
  • G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2004
  • G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2003
  • Finalist for the Weatherhead School of Management Professor of the Year Award, 1999
  • Recipient of the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award, 1994
  • Finalist for the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award, 1993
  • Finalist for the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award., 1992
  • Recipient of the University of Wisconsin Marketing Student Honorary Society Professor of the Year award., 1989
  • Recipient of a Direct Marketing Educational Foundation Fellowship, 1988
  • Recipient of a University of Kansas, Doctoral Dissertation Fellowship, 1987
  • American Marketing Association Doctoral Consortium Fellow, 1986
  • Finalist in the Marketing Science Institute Doctoral Dissertation Proposal Competition, 1986
  • Recipient of a Lyndon Baynes Johnson Scholarship awarded by the United States Congress, 1979

Selected Publications

  • Managing Promotion Program Participation Within Manufacturer-Retailer Relationships, John P. Murry, Jan B. Heide, Journal of Marketing, vol 62, 1998, 58-68
  • Cognitive Moderators of Negative Emotion Effects: Implications for Understanding Media-Context, John P. Murry, Peter A. Dacin, Journal of Consumer Research, vol 22, 1996, 439-447
  • Implementing Public Service Advertising Campaigns: A Field Test of Alternative Drinking-Driving Media Strategies, John P. Murry, John L. Lastovicka, Antonie Stam, Public Opinion Quarterly, vol 60, 1996, 1-29
  • A Rejoinder to MacKinnon, John P. Murry, Antonie Stam, John L. Lastovicka, Journal of the American Statistical Association, vol 89, 1994, 724-725
  • Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis, John P. Murry, Antonie Stam, John L. Lastovicka, Journal of the American Statistical Association, vol 88, 1993, 42-48
  • Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects, John P. Murry, John L. Lastovicka, Surendra N. Singh, Journal of Consumer Research, vol 18, 1992, 441-451
  • Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring, John P. Murry, John L. Lastovicka, Erich J. Joachimsthaler, Journal of Marketing Research, vol 27, 1990, 11-23
  • Demographic and Lifestyle Selection Error in Mall Intercept Data, John P. Murry, John L. Lastovicka, Gaurav Bhalla, Journal of Advertising Research, vol 29, 1989, 46-52
  • A Lifestyle Typology to Model Young Male Drinking Drivers, John P. Murry, John L. Lastovicka, Erich A. Joachimsthaler, Gaurav Bhalla, Journal of Consumer Research, vol 14, 1987, 257-263

Working Papers

  • When Should Items (Not) Be Reversed?, John P. Murry, Gaurav Jain

    Sponsored Research

    • National Multi-Media and Education Campaign, John P. Murry, Daniel McGehee, Susan Chrysler, Kevin Leicht, Matthew Rizzo, Natoshia Ackelson, Corrine Peek-Asa, Kathleen Stewart. Toyota Safety Research and Education Program
    • Society for Social Service Professionals,, John P. Murry. University of Iowa
    • Managers Implicit Theories for Coordinating Advertising and Promotion Investments, John P. Murry. Menasha Corporation
    • Promoting Cooperation in the Manufacturer-Retailer Value Chain: An Empirical Examination, John P. Murry, Jan B. Heide. Marketing Science Institute
    • Managing Retailer Cooperation and Compliance With Manufacturer Sponsored Marketing Promotions, John P. Murry, Jan B. Heide. Menasa Corporation
    • An Assessment of the Effectiveness of Alternative Marketing Communication Mix Strategies, John P. Murry, Daniel C. Smith. Menasha Corporation
    • An Investigation of the Relationship Between Program, John P. Murry. National Association of Broadcasters
    • Context Induced Affect: The Tempering Influence of Sequencing and Involvement, John P. Murry. The University of Kansas

        Current & Prior Positions

        • Associate Professor, University of Iowa, 2000 - Present
        • Associate Professor, Case Western Reserve University, 1999 - 2000
        • Assistant Professor of Business, Case Western Reserve University, 1995 - 1998
        • Visiting Assistant Professor of Business, Depaul University, 1994 - 1995
        • Assistant Professor of Business, University of Wisconsin-Madison, 1987 - 1994

        Review and Editorial Work

        • Referee, Journal of Consumer Research, 1987 - current
        • Referee, Journal of Marketing Research, 1987 - current

        Professional Affiliations

        • Editorial Board Member, Psychology and Marketing, January 1993 - December 2005
        • Associate Editor, Academy of Marketing Science Review, 1996 - 2000

        Presentations

        • What do trademarks protect?, University of Iowa Law School, Iowa City, IA, September 2013
        • Innovation, Branding and Economic Development, China Education Group, Hong Kong, April 2013
        • Branding and Trademark Protection, University of Iowa Law School, Iowa City, IA, October 2012
        • Branding, Iowa City Chamber of Commerce, Iowa City, April 2012

        Committees and Professional Service

        • Executive Education Committee, 2013-current
        • On-Line Course Evaluation Committee, 2013-current
        • Undergraduate Marketing Major Strategy Committee, 2013-current
        • University of Iowa Research Park, 2012-current
        • Faculty Senate, 2011-current
        • Marketing Department MBA Committee, 2000-current
        • Marketing Advisory Board, 2000-2010
        • MBA Revision Committee, 2008
        • Committee for Evaluating the Feasibility of a Post Secondary Education Program for Mentally Hanicapped, 2006-2008
        • School of Management MBA Committee, 2005-2008
        • Carver Center for Macular Degeneration, 2004-2006