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Gary J. Russell

Professor
Henry B. Tippie Research Professor of Marketing

Marketing
S350  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994
Ph: 319-335-0993
Fax: 319-335-3690
E-mail: gary-j-russell@uiowa.edu
Website Google Scholar CV

Academic History

  • PhD in Marketing, University of Chicago, 1985
  • BA in Psychology and Mathematics, University of Virginia, 1976

Expertise

  • Brand Price Competition, Market Structure Analysis
  • Multiple Category Choice, Market Basket Analysis
  • Scanner Data Choice Modeling
  • Spatial Models, Network Analysis, Social Influence

Awards

  • Davidson Best Paper Award, Journal of Retailing, 2008
  • First Prize, Clayton Doctoral Dissertation Proposal Competition, awarded to my PHD student, Sangkil Moon, Marketing Science Institute, 2002
  • Davidson Best Paper Award, Journal of Retailing, 1999
  • Finalist, Paul E. Green Award, Journal of Marketing Research, 1999
  • Finalist (Runner-up), William F. O'Dell Award, Journal of Marketing Research, 1994
  • Finalist, William F. O'Dell Award, Journal of Marketing Research, 1993
  • First Prize (Behavioral Category), MSI Research Competition on Brand Equity, Marketing Science Institute, 1989
  • Honorable Mention, American Marketing Doctoral Dissertation Competition, 1981

Selected Publications

  • Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach, Sangkil Moon, Gary J. Russell, Management Science, vol 54, 2008, 71-82
  • Profiling the Reference Price Consumer, Sangkil Moon, Gary J. Russell, Sri Devi Deepak, Journal of Retailing, vol 82 (1), 2006, 1-11
  • Spatial Models in Marketing, Eric Bradlow, Bart Bronnenberg, Gary J. Russell, Marketing Letters, vol 16 (3-4), 2005, 267-278
  • Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms, Yong Seong Kim, Nick Street, Gary J. Russell, Fillipo Menczer, Management Science, vol 51, 2005, 264-276
  • Inferring Market Structure from Consumer Response to Competing and Complementary Products, Gary J. Russell, Marketing Letters, vol 13, 2002, 219-230
  • Analysis of Cross Category Dependence in Market Basket Selection, Gary J. Russell, E. Ann Petersen, Journal of Retailing, vol 76, 2000, 367-392
  • A Relationship Between Price Elasticities and Brand Switching Probabilities, Randolph E. Bucklin, Gary J. Russell, V. Srinivasan, Journal of Marketing Research, vol 35, 1998, 99-113
  • Modeling Multiple Category Brand Preference with Household Basket Data, Gary J. Russell, Wagner Kamakura, Journal of Retailing, vol 73, 1997, 439-461

Working Papers

Conference Proceedings

  • Analysis of Brand Price Competition using Measures of Brand Similarity, E. Ann Petersen, Gary J. Russell, Suresh Divakar, Marketing Science Institute - Journal of Marketing Research competition on collaborative research, Yale University, 2004
  • Calibration of Cross Price Elasticities with Brand Switching Information: Theory and Empirical Testing, E. Ann Petersen, Gary J. Russell, Suresh Divakar, Marketing Science, University of Maryland, 2003

    Other Work

    • History of Brand Choice Project: Brand Choice Models, Gary J. Russell, Foundations and Trends in Marketing , 2013 - Publication Details Forthcoming
    • Itemized Rating Scales, Gary J. Russell, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 138-146
    • Models for Categorical Dependent Variables, Gary J. Russell, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 179-189
    • Measuring Household Response in Direct Marketing: A Latent Trait Approach, Subom Rhee, Gary J. Russell, in Ronald Klimberg (ed.), "Advances in Business and Management Forecasting", New York: Elsevier Academic Publishers, vol 6, 2009, 109-131

      Prior Positions

      • Associate Professor of Marketing, Rottman Faculty of Management, University of Toronto, 1993 - 1996
      • Assistant Professor of Marketing, Owen Graduate School of Management, Vanderbilt University, 1987 - 1993
      • Assistant Professor of Marketing, School of Business, University of California, Berkeley, 1983 - 1987

        Professional Affiliations

        • Associate Editor, Marketing Science, 2007 - current
        • Editorial Board Member, Journal of Marketing Research, 1995 - current
        • Associate Editor, Management Science, 1999 - 2008
        • Editorial Board Member, Journal of Marketing, 2003 - 2005

        Presentations

        • Investigating the Customer Satisfaction-Customer Loyalty Relationship, Boston Marketing Science Conference, Boston, MA, June 2012
        • A SKU-Level Model of Multiple Item Choice, Marketing Science Conference, INFORMS, Cologne, Germany, June 2010
        • A Brand Choice Model for the Analysis of New Product Positioning, MSI Conference on Practice and Impact of Marketing Science, Marketing Science Institute, Boston, January 2010
        • A SKU-Level Model of Multiple Item Choice, Invited Talk, Rice University, Rice University, Houston, November 2009
        • Measuring Household Response in Database Marketing: A Latent Trait Approach, University of Michigan Marketing Science Conference, INFORMS, University of Michigan, June 2009
        • Analysis of Brand Price Competition Using Measures of Brand Similarity, Vancouver Marketing Science Conference, INFORMS, July 2008
        • Analysis of Brand Price Competition Using Measures of Brand Similarity, UTD Marketing Models Conference, University of Texas at Dallas, Marketing Dept., February 2008
        • Latent Class Multivariate Logistic Model Of Multiple Product Choice, Marketing Science Conference, INFORMS, Singapore, July 2007

          Committees and Professional Service

          • University of Iowa Faculty Council, 2007-2010
          • College Representative on the Faculty Senate, 2004-2010