Back to Henry B. Tippie College Directory Homepage

Gary J. Russell

Professor and Departmental Executive Officer
 Henry B. Tippie Research Professor of Marketing
Marketing
S252  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994		 Ph: 319-335-0993
Fax: 319-335-3690
E-mail: gary-j-russell@uiowa.edu
Website CV

Academic History

  • PhD in Marketing, University of Chicago, 1985
  • BA in Psychology and Mathematics, University of Virginia, 1976

Expertise

  • Brand Price Competition, Market Structure Analysis
  • Multiple Category Choice, Market Basket Analysis
  • Scanner Data Choice Modeling
  • Spatial Models, Network Analysis, Social Influence

Awards

  • Davidson Best Paper Award, Journal of Retailing, 2008
  • First Prize, Clayton Doctoral Dissertation Proposal Competition, awarded to my PHD student, Sangkil Moon, Marketing Science Institute, 2002
  • Davidson Best Paper Award, Journal of Retailing, 1999
  • Finalist, Paul E. Green Award, Journal of Marketing Research, 1999
  • Finalist (Runner-up), William F. O'Dell Award, Journal of Marketing Research, 1994
  • Finalist, William F. O'Dell Award, Journal of Marketing Research, 1993
  • First Prize (Behavioral Category), MSI Research Competition on Brand Equity, Marketing Science Institute, 1989
  • Honorable Mention, American Marketing Doctoral Dissertation Competition, 1981

Selected Publications

  • Measuring Household Response in Direct Marketing: A Latent Trait Approach, Subom Rhee, Gary J. Russell, in Ronald Klimberg (ed.), "Advances in Business and Management Forecasting", New York: Elsevier Academic Publishers, vol 6, 2009, 109-131
  • Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach, Sangkil Moon, Gary J. Russell, Management Science, vol 54, 2008, 71-82
  • Profiling the Reference Price Consumer, Sangkil Moon, Gary J. Russell, Sri Devi Deepak, Journal of Retailing, vol 82 (1), 2006, 1-11
  • Spatial Models in Marketing, Eric Bradlow, Bart Bronnenberg, Gary J. Russell, Marketing Letters, vol 16 (3-4), 2005, 267-278
  • Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms, Yong Seong Kim, Nick Street, Gary J. Russell, Fillipo Menczer, Management Science, vol 51, 2005, 264-276
  • Inferring Market Structure from Consumer Response to Competing and Complementary Products, Gary J. Russell, Marketing Letters, vol 13, 2002, 219-230
  • Analysis of Cross Category Dependence in Market Basket Selection, Gary J. Russell, E. Ann Petersen, Journal of Retailing, vol 76, 2000, 367-392
  • A Relationship Between Price Elasticities and Brand Switching Probabilities, Randolph E. Bucklin, Gary J. Russell, V. Srinivasan, Journal of Marketing Research, vol 35, 1998, 99-113
  • Modeling Multiple Category Brand Preference with Household Basket Data, Gary J. Russell, Wagner Kamakura, Journal of Retailing, vol 73, 1997, 439-461

Working Papers

  • An Analysis of Assortment Choice in Grocery Retailing, Kyuseop Kwak, Gary J. Russell, Sri Devi Duvvuri
  • You May Have Influenced My Next Purchase: Neighbor's Influence on Food Purchase Behavior, Jayati Sinha, Gary J. Russell, Dhananjay Nayakankuppam
  • Investigating the Customer Satisfaction-Customer Loyalty Relationship, Younghan Bae, Lopo L. Rego, Gary J. Russell
  • A Brand Choice Model for the Analysis of New Product Positioning, Kyuseop Kwak, Gary J. Russell, Thomas S. Gruca

Conference Proceedings

  • Analysis of Brand Price Competition using Measures of Brand Similarity, E. Ann Petersen, Gary J. Russell, Suresh Divakar, Marketing Science Institute - Journal of Marketing Research competition on collaborative research, Yale University, 2004
  • Calibration of Cross Price Elasticities with Brand Switching Information: Theory and Empirical Testing, E. Ann Petersen, Gary J. Russell, Suresh Divakar, Marketing Science, University of Maryland, 2003

Other Work

  • History of Brand Choice Project: Brand Choice Models, Gary J. Russell
  • Itemized Rating Scales, Gary J. Russell, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 138-146
  • Models for Categorical Dependent Variables, Gary J. Russell, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 179-189

    Prior Positions

    • Associate Professor of Marketing, Rottman Faculty of Management, University of Toronto, 1993 - 1996
    • Assistant Professor of Marketing, Owen Graduate School of Management, Vanderbilt University, 1987 - 1993
    • Assistant Professor of Marketing, School of Business, University of California, Berkeley, 1983 - 1987

      Professional Affiliations

      • Associate Editor, Marketing Science, 2007 - current
      • Editorial Board Member, Journal of Marketing Research, 1995 - current
      • Associate Editor, Management Science, 1999 - 2008
      • Editorial Board Member, Journal of Marketing, 2003 - 2005

      Presentations

      • A SKU-Level Model of Multiple Item Choice, Marketing Science Conference, INFORMS, Cologne, Germany, June 2010
      • A Brand Choice Model for the Analysis of New Product Positioning, MSI Conference on Practice and Impact of Marketing Science, Marketing Science Institute, Boston, January 2010
      • A SKU-Level Model of Multiple Item Choice, Invited Talk, Rice University, Rice University, Houston, November 2009
      • Measuring Household Response in Database Marketing: A Latent Trait Approach, University of Michigan Marketing Science Conference, INFORMS, University of Michigan, June 2009
      • Analysis of Brand Price Competition Using Measures of Brand Similarity, Vancouver Marketing Science Conference, INFORMS, July 2008
      • Analysis of Brand Price Competition Using Measures of Brand Similarity, UTD Marketing Models Conference, University of Texas at Dallas, Marketing Dept., February 2008
      • Latent Class Multivariate Logistic Model Of Multiple Product Choice, Marketing Science Conference, INFORMS, Singapore, July 2007

      Committees and Professional Service

      • University of Iowa Faculty Council, 2007-2010
      • College Representative on the Faculty Senate, 2004-2010