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Dennis M. Schrag

Dennis M. Schrag Management & Organizations

Adjunct Lecturer
W252  Pappajohn Business Building
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • EDD in Educational Management, Drake University, 1982
  • MA in Education/Curriculum, The University of Iowa, 1972
  • BA in Political Science and Fine Art, Southern Methodist University, 1965


  • Marketing/Sales Management and Human Resource Management for professional services organizations
  • New business formation
  • Recruitment processes for small and meduim sized organization


  • Fellow, Society for Marketing Professional Services

Selected Publications

            Current & Prior Positions

            • President/Owner, The Longview Group (Management Consultants to Professional Services Firms) Iowa City, Iowa, 2001 - Present
            • Corporate Marketing Manager, The Stanley Group, Consulting Engineers, Architects, Environmental Scientists and Constructors Muscatine, Iowa, 1997 - 2001
            • Director of Business Development and Manager of Human Resources, Howard R. Green Company-Consulting Engineers and Architects Cedar Rapids, Iowa, 1989 - 1997
            • CEO, Amana Society Amana, Iowa, 1986 - 1989
            • Associate Superintendent of Schools, Beverly Public Schools Beverly , MA, 1985 - 1986
            • Superintendent of Schools, Amana Community School District Amana, Iowa, 1982 - 1985
            • Director of General Educational Services and Support, Northern Trails Area Education Agency Clear Lake, Iowa, 1975 - 1982
            • High School Principal, Mallard Community School District Mallard Iowa, 1973 - 1975
            • Classroom Teacher, Greene Community School District Greene, Iowa, 1969 - 1972

              Professional Affiliations

              • Other, Corridor Business Journal, September 2004 - December 2012


              • Powerful Persuasive Proposals, Society for Marketing Professional Services, Ten locations per year nationally
              • Reputation Studies and Client Satisfaction Programs---National Benchmark Data and A Firm’s Case Study, Society for Design Administration Annual Conference 2011, American Institute of Architects, Charleston, SC, June 2011
              • #1 The Future of Management #2 Managing Critical Talent, Budapest University--Intensive Seminars 2011, Budapest University of Technology and Engineering, Budapest, Hungary, May 2011
              • What You Don’t Know Can Hurt: Firm Image Studies/Client Satisfaction Process: A Case Study Plus, Build Business 2010 National Conference, Society for Marketing Professional Services, Boston, MA, August 2010
              • A/E/C Essentials Seminar (Architectual/Engineering/Construction), A/E/C Essentials 2005-2009, Society for Marketing Professional Services, Chicago/Atlanta/Honolulu/Houston/San Diego/Seatle/Washington DC/Kansas City/Columbus/Baltimore, 2009
              • 12 Persuasive Techniques For Marketing and Selling Architectual/Engineering/Construction Services, Day long seminar presented three to eight times per year., Society for Marketing Professional Services, Phoenix/Chicago/Washington DC/Orlando, 2009

              Committees and Professional Service

              • Strategic Partnerships Committee , 2013-current
              • Student Socirty for Human Resource Management, 2012-current
              • Confidential-National Organization, 2011

              Additional Training

              • Fellow, Fellow of Professional Society, Society for Marketing Professional Services,
              • Extensive training in marketing and human resources especially for professional service firms, 2006

              Licensures and Certifications

              • Certified Professional Services Marketer, Society for Marketing Professional Services, August - 1990
              • Senior Professional in Human Resources, Society for Human Resource Management, March - 1990