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Randall L. Schultz Marketing

Professor Emeritus - May 2008


randall-schultz@uiowa.edu
 
Website


Academic History

  • PhD in Marketing, Northwestern University, 1970
  • MBA in NULL, Wayne State University, 1967
  • BSc in Business Administration, The Ohio State University, 1965

Expertise

  • Forecasting
  • Market response models
  • Web business strategy

    Selected Publications