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Jing Wang

Associate Professor
 Leonard A. Hadley Research Fellow
Marketing
S332  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994		 Ph: 319-335-0843
Fax: --
E-mail: jing-wang@uiowa.edu

Academic History

  • PhD in Marketing, Northwestern University, 2005
  • MPhil in Marketing, Hong Kong University of Science and Technology, 2000
  • BA in Economics, Nankai University, 1998
  • BA in English Literature, Nankai University, 1998

Expertise

  • Consumer Motivation and Judgment
  • Media and Advertising Effectiveness

Awards

  • American Marketing Association Sheth Doctoral Consortium Fellow, 2005
  • Haring Symposium Fellow, 2004
  • ICRU Scholarship, 2007, University of Iowa
  • Instructional Improvement Awards, University of Iowa, 2005-2006
  • Northwestern University Fellowship, 2000-2004
  • Dean's Teaching Award, Henry B. Tippie College of Business, 2011
  • Center for Asian and Pacific Studies Research Grant, University of Iowa, 2010
  • International Travel Grant, University of Iowa, 2010
  • Leonard A. Hadley Research Fellow, 2010
  • International Travel Grant, University of Iowa, 2009
  • Wendell R. Smith Award for Excellence in Research in the Field of Marketing, 2009
  • Center for Asian and Pacific Studies Research Grant, University of Iowa, 2008
  • International Travel Grant, University of Iowa, 2008
  • Old Gold Summer Fellowship, University of Iowa, 2006

Selected Publications

  • The Difference between Differences: Viewing Nonalignable Attributes through the Lens of Experts , Myungwoo Nam, Jing (Alice) Wang, Angela Y. Lee, Journal of Consumer Research, vol 39
  • The Lonely Consumer: Loner or Conformer?, Jing (Alice) Wang, Juliet Zhu, Baba Shiv, Journal of Consumer Research, vol 38, 1116-1128
  • Media engagement and advertising: Transportation, matching, transference and intrusion, Jing (Alice) Wang, Bobby J. Calder, Journal of Consumer Psychology , vol 19, 2009, 546-555
  • Psychological distance asymmetry: The spatial dimension vs. other dimensions, Meng Zhang, Jing (Alice) Wang, Journal of Consumer Psychology , vol 19, 2009, 497-507
  • Media Transportation and Advertising, Jing (Alice) Wang, Bobby J. Calder, Journal of Consumer Research, vol 33, 2006, 151-162
  • The Role of Regulatory Focus in Preference Construction, Jing (Alice) Wang, Angela Y. Lee, Journal of Marketing Research, vol XLIII, 2006, 28-38
  • Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations, Jing (Alice) Wang, Robert S. Wyer, Journal of Consumer Psychology, vol 12, 2002, 327-340

Working Papers

  • The Effect of Construal Levels on Consumers’ Wait Time Perceptions, Jing (Alice) Wang, Jiewen Hong, Rongrong Zhou

          Review and Editorial Work

          • Referee, Journal of Consumer Psychology
          • Referee, Journal of Consumer Research
          • Referee, Journal of Marketing
          • Referee, Journal of Marketing Research
          • Referee, Research Grants Council (RGC) of Hong Kong

            Presentations

            • The Effects of Social Relationships on Narrative Persuasion, Association of Consumer Research North American Conference, October 2012
            • Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames, Society for Consumer Psychology 2012 Annual Conference, Las Vegas, February 2012
            • Loneliness and Construal Level, Association of Consumer Research North American Conference, October 2010
            • Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?, Society for Consumer Psychology Winter Conference, February 2010
            • The Effects of Self-Affirmation on Willingness to Help: The Mediating Role of Positive Other-Directed Feelings, Society for Consumer Psychology Winter Conference, February 2010
            • Communicating with Loners: The Effects of Message Framing, Society for Consumer Psychology Winter Conference, February 2010
            • The Effects of Values-Affirmation on Charity Support Behavior: The Mediating Role of Positive Other-Directed Feelings, Association of Consumer Research North American Conference, October 2009
            • Taking Cues from Others: The Interplay of Self-Construal and Product Popularity on Product Evaluations, Association of Consumer Research North American Conference, October 2008
            • The Effects of Expertise on the Processing of Alignable versus Nonalignable Features, Association of Consumer Research North American Conference, October 2008
            • Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?, Society for Consumer Psychology Winter Conference, February 2008
            • Assessing Consumer Reactions to New Product Ideas: Does it matter where you live and how old you are?, Association for Consumer Research, New Orleans, October 2007
            • How Media and Advertising Jointly Affect Ad Effectiveness, Association of Consumer Research North American Conference, October 2007
            • When Advertising Integration with Media Content Fails and Succeeds, Association of Consumer Research North American Conference, September 2006
            • Narrative Transportation and Advertising Effectiveness, Association of Consumer Research North American Conference (also served as the session chair), October 2005
            • Effects of Regulatory Fit on Information Search and Persuasion, Society for Consumer Psychology Winter Conference (also served as the session co-chair), February 2004
            • The Influence of Self-Regulatory Focus on Consumers' Information Search Behaviors, Association for Consumer Research Annual Conference, October 2002

            Committees and Professional Service

            • Association of Consumer Research North American Conference Program Committee, 2007, 2011, 2012
            • Association of Consumer Research North American Conference Reviewer Committee, 2008-2012