Back to Henry B. Tippie College Directory Homepage

Jing Wang

Associate Professor
Henry B. Tippie Research Fellow

Marketing
S332  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994
Ph: 319-335-0843
Fax: --
E-mail: jing-wang@uiowa.edu

Academic History

  • PhD in Marketing, Northwestern University, 2005
  • MPhil in Marketing, Hong Kong University of Science and Technology, 2000
  • BA in Economics, Nankai University, 1998
  • BA in English Literature, Nankai University, 1998

Expertise

  • Consumer Motivation and Judgment
  • Media and Advertising Effectiveness
  • The Effects of Loneliness and Social Exclusion on Consumer Behaviors

Awards

  • American Marketing Association Sheth Doctoral Consortium Fellow, 2005
  • Haring Symposium Fellow, 2004
  • ICRU Scholarship, 2007, University of Iowa
  • Instructional Improvement Awards, University of Iowa, 2005-2006
  • Northwestern University Fellowship, 2000-2004
  • Dean's Teaching Award, Henry B. Tippie College of Business, 2011
  • Center for Asian and Pacific Studies Research Grant, University of Iowa, 2010
  • International Travel Grant, University of Iowa, 2010
  • Leonard A. Hadley Research Fellow, 2010
  • International Travel Grant, University of Iowa, 2009
  • Wendell R. Smith Award for Excellence in Research in the Field of Marketing, 2009
  • Center for Asian and Pacific Studies Research Grant, University of Iowa, 2008
  • International Travel Grant, University of Iowa, 2008
  • Old Gold Summer Fellowship, University of Iowa, 2006

Selected Publications

  • How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption, Jayati Sinha , Jing (Alice) Wang, Journal of Marketing Research, vol 50, 2013, 590-605
  • The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability , Myungwoo Nam, Jing (Alice) Wang, Angela Y. Lee, Journal of Consumer Research, vol 39, 2012, 736-50
  • The Lonely Consumer: Loner or Conformer?, Jing (Alice) Wang, Juliet Zhu, Baba Shiv, Journal of Consumer Research, vol 38, 2012, 1116-1128
  • Media engagement and advertising: Transportation, matching, transference and intrusion, Jing (Alice) Wang, Bobby J. Calder, Journal of Consumer Psychology , vol 19, 2009, 546-555
  • Psychological distance asymmetry: The spatial dimension vs. other dimensions, Meng Zhang, Jing (Alice) Wang, Journal of Consumer Psychology , vol 19, 2009, 497-507
  • Media Transportation and Advertising, Jing (Alice) Wang, Bobby J. Calder, Journal of Consumer Research, vol 33, 2006, 151-162
  • The Role of Regulatory Focus in Preference Construction, Jing (Alice) Wang, Angela Y. Lee, Journal of Marketing Research, vol XLIII, 2006, 28-38
  • Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations, Jing (Alice) Wang, Robert S. Wyer, Journal of Consumer Psychology, vol 12, 2002, 327-340

Working Papers

  • The Effect of Construal Levels on Consumers’ Wait Time Perceptions, Jing (Alice) Wang, Jiewen Hong, Rongrong Zhou
  • The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?, Jing (Alice) Wang, Catherine A. Cole
  • Loneliness and Moral Identity, Jinfeng Jiao, Jing (Alice) Wang

Conference Proceedings

  • Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames, Yun Lee, Jing (Alice) Wang, Catherine A. Cole, , Proceedings of the SCP 2012 Winter Conference, 2012

          Review and Editorial Work

          • Referee, Journal of Consumer Psychology
          • Referee, Journal of Consumer Research
          • Referee, Journal of Marketing
          • Referee, Journal of Marketing Research
          • Referee, Research Grants Council (RGC) of Hong Kong

            Presentations

            • Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?), Association of Consumer Research North American Conference, Chicago, October 2013
            • The Effects of Loneliness on Product/Service Failure Attribution, Society for Consumer Psychology Winter Conference, San Antonio, February 2013
            • The Effects of Social Relationships on Narrative Persuasion, Association of Consumer Research North American Conference, Vancouver, October 2012
            • Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames, Society for Consumer Psychology 2012 Annual Conference, Las Vegas, February 2012
            • Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames, Winter Society for Consumer Psychology Conference, Society for Consumer Psychology, Las Vegas, Nevada, February 2012
            • Loneliness and Construal Level, Association of Consumer Research North American Conference, Jacksonville, October 2010
            • Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?, Society for Consumer Psychology Winter Conference, St. Petersburg, February 2010
            • The Effects of Self-Affirmation on Willingness to Help: The Mediating Role of Positive Other-Directed Feelings, Society for Consumer Psychology Winter Conference, St. Petersburg, February 2010
            • Communicating with Loners: The Effects of Message Framing, Society for Consumer Psychology Winter Conference, St. Petersburg, February 2010
            • The Effects of Values-Affirmation on Charity Support Behavior: The Mediating Role of Positive Other-Directed Feelings, Association of Consumer Research North American Conference, Pittsburgh, October 2009
            • Taking Cues from Others: The Interplay of Self-Construal and Product Popularity on Product Evaluations, Association of Consumer Research North American Conference, October 2008
            • The Effects of Expertise on the Processing of Alignable versus Nonalignable Features, Association of Consumer Research North American Conference, October 2008
            • Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?, Society for Consumer Psychology Winter Conference, February 2008
            • Assessing Consumer Reactions to New Product Ideas: Does it matter where you live and how old you are?, Association for Consumer Research, New Orleans, October 2007
            • How Media and Advertising Jointly Affect Ad Effectiveness, Association of Consumer Research North American Conference, October 2007
            • When Advertising Integration with Media Content Fails and Succeeds, Association of Consumer Research North American Conference, September 2006
            • Narrative Transportation and Advertising Effectiveness, Association of Consumer Research North American Conference (also served as the session chair), October 2005
            • Effects of Regulatory Fit on Information Search and Persuasion, Society for Consumer Psychology Winter Conference (also served as the session co-chair), February 2004
            • The Influence of Self-Regulatory Focus on Consumers' Information Search Behaviors, Association for Consumer Research Annual Conference, October 2002

              Committees and Professional Service

              • Faculty Senate, 2014-current
              • Tippie Elected Faculty Council, 2013-current
              • International Student Task Force Committee, 2013-current
              • Tippie Diversity Committee, 2013-current
              • Behavioral Research Steering committee, 2012-current
              • Tippie Fashion Management Club Faculty Advisor, 2012-current
              • Association of Consumer Research North American Conference Reviewer Committee, 2008-2012
              • Association of Consumer Research North American Conference Program Committee, 2007, 2011, 2012, 2007-2012