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Doyle L. Weiss

Doyle L. Weiss Marketing

Professor Emeritus - May 2008

319-335-0948
doyle-weiss@uiowa.edu
W318  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • PhD in Industrial Administration, Carnegie-Mellon University, 1965
  • MS in Industrial Administration, Carnegie-Mellon University, 1960
  • BBA in Industrial Management, University of Kansas, 1957

Expertise

  • Brand loyalty and consumer choice
  • Decision models and stimulation techniques
  • Duration of advertising effects
  • Marketing and management strategy
  • The advertising-sales relationship