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Robert M. Rouwenhorst

Robert M. Rouwenhorst

Marketing

Adjunct Lecturer

  319-335-1013
  S252  Pappajohn Business Building
The University of Iowa, Iowa City, IA 52242-1994

Academic History

  • PhD in Marketing, The University of Iowa, 2009
  • MBA in Marketing, The University of Iowa, 2004
  • BA in Computer Science, The University of Iowa, 2002

Expertise

  • Advertising Effectiveness
  • Consumer Behavior
  • Judgment and Decision Making

Awards

  • Undergraduate Faculty of the Year, Tippie College of Business, April 2012
  • Graduate College Summer Fellowship, July 2009
  • Outstanding Graduate Student Mentor Award, Honorable Mention, March 2007
  • M. Bhanu Murthy Memorial Prize for Excellence in Teaching , May 2006
  • University of Iowa Outstanding Teaching Assistant Award , May 2006
  • Delta Sigma Pi TA Teaching Award, November 2005
  • M. Bhanu Murthy Memorial Prize for Excellence in Teaching , May 2005
  • Delta Sigma Pi TA Teaching Award, April 2005

Selected Publications

Other Work

  • "Plasma vs. LCD TVs – Much Ado About Nothing?” Case study in textbook by Babin and Harris, CB5, South-Western, OH, Robert M. Rouwenhorst, CB5/Cengage Learning - Publication Details Forthcoming
  • "Do Zipped Commercials Influence You?” Case Study published in CB4 textbook by Babin and Harris, South-Western, OH, Robert M. Rouwenhorst, CB4/Cengage Learning, 2012, 150-151
  • "Do Zipped Commercials Influence You?” Case Study published in CB3 textbook by Babin and Harris, South-Western, OH, Robert M. Rouwenhorst, CB3/Cengage Learning, 2011, 150-151

Current & Prior Positions

  • Adjunct Lecturer, Henry B. Tippie College of Business, The University of Iowa, May 2014 - Present
  • Director, Marketing Institute, Henry B. Tippie College of Business, The University of Iowa, August 2012 - June 2013
  • Lecturer, Henry B. Tippie College of Business, The University of Iowa, August 2009 - May 2013
  • Teaching Assistant, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 2002 - July 2009

Presentations

  • Dealing With Angry Customers, Federal Student Aid Ombudsman Conference, Vangent Inc., Coralville, July 2011
  • Zipped Commercials, Zapped Memory? Not Necessarily. Attitude and Recall of Zipped Commercials, 38th Annual Haring Symposium, Indiana University, Kelley School of Business, Indianapolis, Indiana, April 2008
  • Visual Reasoning: Perceptual Focus Effects and Mode of Processing in Consumer Choice, 36th Annual Haring Symposium, Indiana University, Kelley School of Business, Indianapolis, Indiana, March 2006

Committees and Professional Service

  • TCOB Student Organizations Award Committee, 2012

Additional Training

  • Cross-Cultural Awareness training, Seminar, 2006

Licensures and Certifications

  • Federal Educational Rights and Privacy Act (FERPA) certification, September - 2007
  • NIH Certified on the Protection of Human Research Participants, August - 2003