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Robert M. Rouwenhorst

Lecturer
Marketing
S259  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994		 Ph: 319-335-3753
Fax: 319-335-3690
E-mail: robert-rouwenhorst@uiowa.edu

Academic History

  • PhD in Marketing, The University of Iowa, 2009
  • MBA in Marketing, The University of Iowa, 2004
  • BA in Computer Science, The University of Iowa, 2002

Expertise

  • Advertising Effectiveness
  • Consumer Behavior
  • Judgment and Decision Making

Awards

  • Undergraduate Faculty of the Year, Tippie College of Business, April 2012
  • Graduate College Summer Fellowship, July 2009
  • Outstanding Graduate Student Mentor Award, Honorable Mention, March 2007
  • M. Bhanu Murthy Memorial Prize for Excellence in Teaching , May 2006
  • University of Iowa Outstanding Teaching Assistant Award , May 2006
  • Delta Sigma Pi TA Teaching Award, November 2005
  • M. Bhanu Murthy Memorial Prize for Excellence in Teaching , May 2005
  • Delta Sigma Pi TA Teaching Award, April 2005

Selected Publications

  • Separating Gender Biases in Screening and Selecting Candidates for Hiring and Firing, Irwin P. Levin, Robert M. Rouwenhorst, Heather Trisko, Social Behavior and Personality, vol 33, 2005, 793-804

Working Papers

  • Clicking Their Way to Success: The Impact of Student Response Systems on Undergraduate Business Students’ Performance, William M. Hedgcock, Robert M. Rouwenhorst

    Other Work

    • "Plasma vs. LCD TVs – Much Ado About Nothing?” Case study in textbook by Babin and Harris, CB5, South-Western, OH, Robert M. Rouwenhorst, CB5/Cengage Learning - Publication Details Forthcoming
    • "Do Zipped Commercials Influence You?” Case Study published in CB4 textbook by Babin and Harris, South-Western, OH, Robert M. Rouwenhorst, CB4/Cengage Learning, 2012, 150-151
    • "Do Zipped Commercials Influence You?” Case Study published in CB3 textbook by Babin and Harris, South-Western, OH, Robert M. Rouwenhorst, CB3/Cengage Learning, 2011, 150-151

            Presentations

            • Dealing With Angry Customers, Federal Student Aid Ombudsman Conference, Vangent Inc., Coralville, July 2011
            • Zipped Commercials, Zapped Memory? Not Necessarily. Attitude and Recall of Zipped Commercials, 38th Annual Haring Symposium, Indiana University, Kelley School of Business, Indianapolis, Indiana, April 2008
            • The Role of Expectancies in Decision Making Under Ambiguity, 28th Annual Conference, Society for Judgment and Decision Making, Long Beach, California, November 2007
            • Framing and Reference Point Effects in Decisions Under Ambiguity, 27th Annual Conference, Society for Judgment and Decision Making , Houston, Texas, November 2006
            • Visual Reasoning: Perceptual Focus Effects and Mode of Processing in Consumer Choice, 36th Annual Haring Symposium, Indiana University, Kelley School of Business, Indianapolis, Indiana, March 2006

            Committees and Professional Service

            • TCOB Student Organizations Award Committee, 2012

            Additional Training

            • Cross-Cultural Awareness training, Seminar, 2006

            Licensures and Certifications

            • Federal Educational Rights and Privacy Act (FERPA) certification, September - 2007
            • NIH Certified on the Protection of Human Research Participants, August - 2003