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Mary E. Huneke

Adjunct Lecturer
Marketing
S357  John Pappajohn Bus Bldg
The University of Iowa, Iowa City, IA 52242-1994		 Ph: 319-335-0981
Fax: 319-335-3690
E-mail: mary-huneke@uiowa.edu

Academic History

  • PhD in Marketing, Tippie College of Business, The University of Iowa, 1996
  • MBA, Tippie College of Business, The University of Iowa, 1986
  • BA in Broadcasting and Film, The University of Iowa, 1975

      Selected Publications

      • The Face of the Un-Consumer: An Empirical Examination of the Practice of Voluntary Simplicity in the United States, Mary E. Huneke, Psychology & Marketing, vol 22, 2005, 527-550
      • How Varying Levels of Knowledge and Motivation Affect Search and Confidence During Consideration and Choice, Mary E. Huneke, Catherine A. Cole, Irwin P. Levin, Marketing Letters, vol 15, 2004, 67-79
      • Information Processing at Successive Stages of Decion Making: Need for Cognition and Inclusion-Exclusion Effects, Mary E. Huneke, Irwin P. Levin, J. D. Jasper, Organizational Behavior and Human Decision Processes, vol 82, 2000, 171-193

              Prior Positions

              • Adjunct Assistant Professor of Marketing, The University of Iowa
              • Assistant Professor of Marketing, University of Washington, Bothell, WA, 1999 - 2006
              • Visiting Assistant Professor of Marketing, The University of Iowa, 1997 - 1999
              • Project Manager, Consumer Research Division, CMF&Z Advertising Agency, Cedar Rapids, IA, 1996 - 1997