Chief Marketing Officer, Frontier Natural Food Products Co-op
Clint Landis is a successful corporate marketing executive who developed his passion while in the Full-time MBA Program.
Before getting his Tippie MBA in 1992, Clint owned and operated his own window and patio furniture business. Although he was unsure of what he would do with an MBA degree, he knew he needed the broader and deeper business training it would provide. Clint realized his passion for marketing during a New Product Development class in which he learned the nuts and bolts of the product/brand manager's job.
“That’s when I finally understood that marketing was not just advertising and I was hooked—I decided I wanted be a brand manager.”
After graduation, Clint took a job in the consumer packaged goods industry with National Oats (now part of Ralston Foods). He progressed in his career through various corporate marketing roles, and also taking time to develop his own personal businesses, which he still owns today.
Today Clint leads all marketing and new product development at Frontier Natural Food Products, a leader in the natural and organic packaged goods industry. Brands under the Frontier label include AuraCacia™, the largest selection of organic aromatherapy products in North American markets, Frontier™, and Simply Organic™, the leading brand of organic herbs and spices.
Clint has led the company’s marketing efforts as it doubled in size since 2003, and led the expansion of Simply Organic™ into the mainstream grocery channel as the number-one natural brand.
"Marketers must be financially very, very strong for two important reasons: to be successful and to be taken seriously. If you're a brand manager, you run the business. You need to be able to sit down in the room with the CEO and talk and be understood."
Clint gives his Tippie MBA experience the credit for preparing him well.
"The Tippie MBA is heavy on the quantitative side, which proved to be very beneficial to me. I learned a whole new business vocabulary so I was ready to hit the ground running. It gave me breadth and depth. Case studies give you strategic insights to draw on for the rest of your career. I still remember them and use them today. I was able to run some linear regression analyses in my first weeks on the new job, allowing me to add value right out of the gate.”
“My Tippie MBA was the smartest thing I ever did.”