Integrity. Innovation. Impact.


Alan Cremers

Alan Cremers

Chief Financial Officer

Degree

BBA 1980

Employment

Aragon Surgical


With more than 30 years of business experience in a variety of fields, Alan Cremers epitomizes the word "impact." After graduating with a BBA from the University of Iowa in 1980, he began his career in Seattle with Ernst and Whinney, one of the "Big Eight" accounting firms.

Cremers moved to Silicon Valley during the course of his career. While there, he discovered his love for innovation and began working with startups in the technology industry. Since that time, he has helped many companies through acquisitions, IPOs, and other growth processes. Cremers currently works as the CFO of Aragon Surgical, a medical technology startup that was recently acquired by Aesculap.

Cremers finds joy in planning the development of each venture and achieving those goals, and a major part of his job is to control crises and use his experience to solve organizational issues. Cremers is currently on the lookout for his next venture, and believes that networking is the best way to discover new opportunities.

“I look for ventures that fit with my lifestyle and those that are personally interesting. It often comes down to these three major things: the quality of the management team, the strategic marketing of the concept or product, and the engineering work,” he says.

Cremers feels that some of the most common challenges that newly-founded companies face include missing the target market and issues with the development of the product. “Overcommunication” is his solution; communicating openly and proactively can prevent the team from fracturing and helps leadership find solutions.

Cremers’ advice for current students is that each student should study in interdisciplinary fields, to gain insight into other areas of business. He also encourages students to take advantage of the many leadership opportunities offered at the Tippie College of Business, such as the Bedell Entrepreneurship Learning Laboratory (BELL) and on-campus student organizations.

As for his personal aspirations, he still dreams of owning his own company and claims to still have a few ideas brewing.

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