Finance, RMI Certificate
The IMT Group
Tell us more about your current position.
I am the marketing coordinator at The IMT Group. My position is to promote a positive organization image by writing, preparing, or delivering information about the organization whether it is B2B, B2C, or internal. I market our insurance products and business through advertising, brand management, and communications using traditional media, social media, and events. I focus on customer acquisition and retention, including product development. I also prepare written material for distribution inside and outside the organization and prepare and update digital media outlets, including the website and social media. My entire experience in the Vaughan Institute has no doubt helped me in my current position.
Any advice for students?
Don't be afraid to ask questions. Get involved. Learn how to work well in group settings. Network, network, network. And above all, enjoy your time as a Hawkeye!
What was the greatest benefit of being a part of the Vaughan Institute and Gamma Iota Sigma?
The Vaughan Institute and GIS made a huge difference in my college experience. From the knowledge gained to real-life examples, it was a rewarding experience. Together, the Vaughan Institute and GIS helped me build a network of professionals and students, and it opened the door to many other opportunities (including with my current company!).
If you would like to contact Erin for advice, you may e-mail her at firstname.lastname@example.org.