The Business Analytics industry needs your perspective

Business Analytics is one of the most exciting, in-demand career options out there, and employers are hungry to recruit top talent like you. Master's-level salaries start at upwards of $85,000/year, and 56% of Fortune 100 companies say they plan to hire master’s in data analytics graduates (Source: 2020 GMAC Corporate Recruiters Survey). Attend the Women in Analytics and Leadership Conference to hear from leading women in the industry, learn about unique opportunities and challenges faced by women in analytics, and understand what your perspective adds to the workforce. 

This virtual event includes speakers from Clarivate Analytics and the University of Iowa and caps off with an amazing POWER UP workshop hosted by EY Consulting. It offers an opportunity to find out what it’s really like to work as a woman in data analytics and see how sharp students from STEM and non-STEM backgrounds can enter the field. The conference is open to all undergraduate and graduate students from any college or university. Register now and enjoy the morning with some truly inspiring people.


Friday, April 16, 2021
9:00 a.m. - 12:00 p.m. CDT


via Zoom

Register to attend


Christine Holmes
Christine Holmes
EY logo

Beth Livingston
Beth Livingston
Assistant Professor of Management and Entrepreneurship
Tippie College of Business

Tippie logo

Kerri Nelson
Kerri Nelson
Chief Strategy Officer
Clarivate logo



9:00 to 9:45 a.m.

Welcome - Ann Campbell, DEO Business Analytics

Kerri Nelson
"We Are Not Good at Math"

We will discuss how perceptions form our reality and the results of those choices early on. I will share my own journey and ultimately how I overcame perceptions about math and analytics to use both every day in all the roles I have played in my 31-year career. Lastly, I will share a summary of key learnings and tips to embrace analytics now and in your future roles.

9:45 to 10:30 a.m.

Introduction - Kristy Walker, Business Analytics

Beth Livingston
"What does the data say?" Understanding Gender and Gendered Norms at Work"

Gender and gendered norms are everywhere at work, in the experiences we have, the people we work with, and that data we analyze and collect. In this presentation, Professor Livingston talks about what gender norms are, what the data says, and what it means for men and women at work.

10:30 a.m. to 12:00 p.m.

Introduction - Kris Arens, Business Analytics

Christine Holmes
POWER UP Workshop

What makes a POWERful female leader? How can you strive to be the best version of yourself, personally and professionally? EY's executive coaching team leveraged the findings from the hundreds of women we've coached and determined five main focus areas. These focus areas are based on years of experience coaching women and observing key behaviors that can either diminish or build power. By choosing to focus on these select areas, we can accelerate success for ourselves and shape the way we help others!


Questions and comments are welcome. 

Ann Campbell
Professor and Department Executive Officer, Business Analytics