The Business Analytics industry needs your perspective

Business Analytics is one of the most exciting, in-demand career options out there, and employers are hungry to recruit top talent like you. Master's-level salaries start at upwards of $80,000/year, and 49% of Fortune 100 companies say they plan to hire master’s in data analytics graduates (Source: 2017 GMAC Corporate Recruiters Survey). Attend the Women in Analytics and Leadership Conference to network with leading women in the industry, learn about unique opportunities and challenges faced by women in analytics, and understand what your perspective adds to the workforce. 

Data literacy is only part of the demand

Soft skills like communication and critical thinking, paired with data know-how and programming prowess, are keys to success in the field. Join peers and leaders in business and analytics to learn what you bring to the table—whatever your background—and gain an understanding of what you'll need to enter the analytics job market.

Empower and support women in the field

The Women in Analytics and Leadership Conference supports women who want to build their careers in business analytics. Event topics include insights on how to negotiate fair pay, what it takes to stand out as a candidate, and success stories from those who've been there. It's a unique opportunity to make connections with women in the industry and to learn from their experiences.

Learn from luminaries in business analytics

Data-savvy attendees won't be disappointed in this year's conference line-up. From using analytics to predict crime to better storytelling through data visualization, the conference is packed with can't-miss tips and tactics from some of the top analysts, data scientists, and data storytellers working today.



Saturday September 21, 2019
7:30 a.m. - 4:05 p.m.



University of Iowa Memorial Union
Big Ten Theater (Room 348)
Maps, directions, and parking options


$50 per student includes lodging, breakfast and lunch.
$25 per student if no lodging required.


Preliminary agenda, subject to changeAll events are at the Iowa Memorial Union on the University of Iowa campus unless otherwise noted.

Saturday, September 21, 2019

7:30 to 8:30 a.m.

Location: Iowa Memorial Union
Big Ten Theater (Room 348) 
(All sessions take place in this room)

8:30 to 8:40 a.m.
Welcome and Overview

Speaker: Barry Thomas, Professor and Department Executive Officer, Business Analytics
Organization: Tippie College of Business

8:40 to 8:50 a.m.
Opening Address

Speaker: Sarah Gardial, Dean and Professor of Marketing
Organization: Tippie College of Business

8:50 to 9:20 a.m.
Keynote Address

Speaker: Montserrat Fuentes, Executive Vice President and Provost
Organization: University of Iowa

9:20 to 9:40 a.m. 
9:40 to 10:10 a.m.
Analytics in the Real World

Speaker: Betsy Mcvay, Vice President and Chief Analytics Officer
Organization: UnityPoint Health
Track: Analytics in the real world

10:15 to 10:45 a.m.
Career Insights Panel

Speakers: Anzhelika LyubenkoSuyin Wang, and Haiyang Zhang
Organization: Principal
Track: Analytics roundtable

10:50 to 11:20 a.m.
Business Performance

Speaker: Elizabeth Levy, Manager
Organization: AArete
Track: Analytics in the real world

11:25 to 11:55 a.m.
Seeing Unicorns

Speaker: Joni Wallace, Associate Director - Artificial Intelligence
Organization: Collins Aerospace
Track: Career readiness

12:00 to 12:50 p.m.

Lunch is provided to all attendees

1:00 to 1:30 p.m.
What's Your Personal Brand?

Speaker: Christine Holmes (Financial Services Assurance Partner) and Maria Tovar (Financial Services Advisory Manager)
Organization: EY
Track: Career readiness

1:35 to 2:05 p.m.
Negotiating Equal Pay

Speaker: Michelle Williams, Assistant Professor
Organization: Tippie College of Business
Track: Career readiness

2:10 to 2:40 p.m.
Crime Prediction

Speaker: Tong Wang, Assistant Professor
Organization: Tippie College of Business
Track: Skills and techniques

2:40 to 3:00 p.m.
3:00 to 3:30 p.m.
Communicating Analytics Insights

Speaker: Anna Foard, Training Director
Organization: The Data Crunch Corporation
Track: Skills and techniques

3:35 to 4:05 p.m.
Storytelling With Data

Speaker: Alex Velez, Data Storyteller
Organization: Storytelling With Data
Track: Skills and techniques

4:05 to 5:00 p.m.
Campus Tour (Optional)


Questions, comments, and sponsorship enquiries are welcome. 

Center for Conferences
University of Iowa

Barry Thomas
Professor and Department Executive Officer, Business Analytics