In this section

See the full program lineup below, or skip down the page to see the dress code and details about the mobile app we'll be using.

2017 AMA-Sheth Foundation Marketing Doctoral Consortium Agenda

Preliminary agenda, subject to change. All events are at the Pomerantz Center on the University of Iowa campus unless otherwise noted.

Wednesday, June 14, 2017
Faculty and Fellows arrive at the Sheraton Hotel Downtown Iowa City
4:30 to 5:30 p.m. Registration and Welcome Reception
5:30 to 7:00 p.m. Buffet dinner and drinks
Sheraton Hotel lower level, Dean Ballroom
7:00 to 8:00 p.m. Welcome remarks
8:00 p.m. Organized small group outings to local eateries, music venues, and more
Thursday, June 15, 2017
7:00 to 8:00 am Continental Breakfast
Sheraton Hotel lower level, Dean Ballroom
8:30 to 10:00 am Introductory Plenary Session 1
Topic: Marketing Roots
10:00 to 10:30 am Refreshment Break
10:30 to 12:00 pm

Research Frontiers 1

These concurrent sessions are designed to provide high-level insights into different research domains. The objective of these sessions is to highlight substantive marketing phenomena in each domain as well as to foster a dialogue between researchers to further investigate through theoretical and/or applied lenses.

12:15 to 1:15 pm Lunch Buffet
1:30 to 2:30 pm

Effective Teaching 1

An important facet of your academic career is learning how to make your teaching effective, efficient and successful. This session brings together some of our field’s most effective teachers, who have agreed to give their advice on avoiding teaching pitfalls and making your first few years of teaching as smooth as possible. The speakers for each session will present for about 20 minutes, leaving time for questions and discussion.

1:30 to 2:30 pm Breakout Groups. 15 small sessions allow Fellows to discuss research with other Fellows and Faculty
2:30 to 3:30 pm

Effective Teaching 2

An important facet of your academic career is learning how to make your teaching effective, efficient and successful. This session brings together some of our field’s most effective teachers, who have agreed to give their advice on avoiding teaching pitfalls and making your first few years of teaching as smooth as possible. The speakers for each session will present for about 20 minutes, leaving time for questions and discussion.

2:30 to 3:30 pm Breakout Groups. 15 small sessions allow Fellows to discuss research with other Fellows and Faculty
3:45 to 5:45 pm Down time to enjoy the campus
6:00 to 6:30 pm Bus transportation to Celebration Farm, Iowa City
6:30 to 8:00 pm Dinner and Reception
Celebration Farm
8:00 to 10:00 pm Desserts, Drinks, and Dancing
Friday, June 16, 2017
7:00 to 8:00 am Continental Breakfast
Sheraton Hotel lower level, Dean Ballroom
8:00 am Meet in Sheraton Hotel lobby for walk to Pomerantz Center
8:15 to 9:15 am Meet the Editors
8:15 to 9:15 am Concurrent: Breakout Groups
9:30 to 10:30 am Meet the Editors
9:30 to 10:30 am Concurrent: Breakout Groups
10:30 to 11:00 am Refreshment Break
11:00 to 12:30 pm Research for Impact
This session focuses on designing and disseminating conceptual ideas for maximum impact on managers, fellow researchers and society at large.
12:45 to 2:15 pm Lunch Buffet
2:30 to 3:45 pm Plenary Session 2
Topic: Finding your First Job & Career Management
3:45 to 4:15 pm Refreshment Break
4:15 to 5:45 pm Research Frontiers 2
6:00 to 6:30 pm Travel to Hancher Auditorium
Meet in the lobby of Sheraton Hotel for buses or to walk (23 minute walk, 1.1 miles)
6:30 to 9:30 pm Drinks & hors d’oeuvres at Hancher Auditorium
Dinner and Reception
9:30 pm Return to Sheraton Hotel
10:00 pm Outings to eateries, music venues, and more
Saturday, June 17, 2017
7:00 to 8:00 am Continental Breakfast
Sheraton Hotel lower level, Dean Ballroom
8:15 to 10:45 am Writing Workshops
11:00 to 11:30 am Wrap-up Session
11:30 am Boxed lunch to go provided

What to wear

Attire throughout the consortium is smart casual.

Conference mobile app

The conference program and other details will be available in Guidebook. More details will be provided closer to the conference date.