In this section
We have a lot of activities packed in to a short amount of time. Use the quicklinks to explore the schedule and access conference-related information.
Not sure what to wear? We're not expecting haute couture, but we do have some minimal dress code recommendations.
2017 AMA-Sheth Foundation Marketing Doctoral Consortium Agenda
Preliminary agenda, subject to change. All events are at the Pomerantz Center on the University of Iowa campus unless otherwise noted.
Wednesday, June 14, 2017
| Faculty and Fellows arrive at the Sheraton Hotel Downtown Iowa City | |
| 4:30 to 5:30 p.m. |
Registration and Welcome ReceptionFaculty & Fellows check-in |
| 5:30 to 5:40 p.m. |
Welcome and OverviewSpeaker: Cathy Cole (Marketing Department Head, Tippie College of Business) |
| 5:30 to 7:00 p.m. |
Dinner and DrinksLocation: Dean Ballroom, Sheraton Hotel |
| 6:45 to 8:30 p.m. |
Welcome RemarksSpeakers: Sarah Fisher Gardial (Dean, Tippie College of Business), Linda Price (President, AMA Academic Council), Russ Klein (CEO, American Marketing Association), Jeff Inman (President, Society for Consumer Psychology), Meg Campbell (President, Association for Consumer Research), Kay Lemon (Executive Director, Marketing Science Institute), Tomas Hult (President of the Board) |
| 8:45 p.m. — |
Small Group OutingsMeet in Sheraton Hotel Lobby for optional small group outings: Group 1: The Airliner—Hosts: Cathy Cole and Michelle Highly |
Thursday, June 15, 2017
| 7:00 to 8:00 a.m. |
Continental Breakfast Buffet and Late RegistrationLocation: Dean Ballroom, Sheraton Hotel |
| 7:45 to 8:15 a.m. |
TravelMeet in the lobby of the Sheraton Hotel |
| 8:30 to 9:45 a.m. |
Introductory Plenary Session 1Location: C20 Pomerantz Center Topic: Marketing Roots Speakers: Jag Sheth, Valarie Zeithaml, Kevin Keller, Russ Belk |
| 9:45 to 10:15 a.m. |
Refreshment BreakLocation: Outside of C20 and C410 Pomerantz Center |
| 10:15 to 11:30 a.m. |
Research Frontiers 1These concurrent sessions are designed to provide high-level insights into different research domains. The objective of these sessions is to highlight substantive marketing phenomena in each domain as well as to foster a dialogue between researchers to further investigate through theoretical and/or applied lenses. Select one session to attend. Consumer Welfare New Frontiers: Social Media & Digital Marketing Disruption, Dissolution, & Revolution Asking Managerially Relevant Research Questions Behavioral Modeling: Linking Behavior & Modeling — TOW Lecture Series New Research Technology |
| 11:30 to 1:15 p.m. |
LunchLocation: Old Brick |
| 1:15 to 1:30 p.m. |
TravelReturn to Pomerantz Center |
| 1:30 to 2:30 p.m. |
Concurrent Sessions: Effective TeachingParticipants who are not in Breakout Groups 1 to 16 or in UI PhD A or UI PhD B may select one session to attend. Faculty and Fellows are pre-assigned to Breakout Groups. Using Simulations and Case Teaching Active Learning Dealing with Conflicts and Managing a Diverse Student Body Teaching for the First Time Teaching Marketing Research and Analytics to Undergraduate and MBA Students |
| 1:30 to 2:30 p.m. |
Concurrent Sessions: Breakout GroupsSmall sessions that allow Fellows to discuss research with other Fellows and Faculty. Faculty and Fellows are pre-assigned to these sessions. If you are not assigned to a Breakout Group, you may attend an Effective Teaching session above. Group 1: W325 Pomerantz Center |
| 2:45 to 3:45 p.m. |
Concurrent Sessions: Effective TeachingParticipants who are not in Breakout Groups 17 to 32 or in UI PhD C may select one session to attend. Faculty and Fellows are pre-assigned to Breakout Groups. Using Simulations and Case Teaching Active Learning Dealing with Conflict and Managing a Diverse Student Body Teaching for the First Time Teaching Marketing Research and Analytics to Undergraduate and MBA Students |
| 2:45 to 3:45 p.m. |
Concurrent Sessions: Breakout GroupsSmall sessions that allow Fellows to discuss research with other Fellows and Faculty. Faculty and Fellows are pre-assigned to these sessions. If you are not assigned to a Breakout Group, you may attend an Effective Teaching session above. Group 17: W325 Pomerantz Center |
| 3:45 to 4:00 p.m. |
TravelReturn to Sheraton Hotel |
| 4:00 to 6:30 p.m. |
Downtime ActivitiesInformal organized recreational activities will meet and depart from the Sheraton Hotel lobby at 4:00 p.m. Option 1: Campus Recreational Center (Volleyball, Basketball, Indoor Soccer) Option 2: Campus Walking Tour |
| 6:00 to 7:00 p.m. |
TravelMeet in the Sheraton Hotel lobby to board buses and travel to Celebration Farm. |
| 6:30 to 8:00 pm |
DinnerEnjoy a dinner at Celebration Farm |
| 8:00 to 10:00 p.m. |
Desserts, Drinks, Dancing and Photo BoothEnjoy some social time, cocktails, and after-dinner treats |
| 8:30 to 10:15 p.m. |
TravelBuses will return guests to the Sheraton Hotel from the Celebration Farm parking lot. The first bus departs at 8:30 p.m., the final bus departs at 10:00 p.m. |
Friday, June 16, 2017
| 7:00 to 8:00 a.m. |
Continental Breakfast BuffetDean Ballroom, Sheraton Hotel |
| 7:45 to 8:00 a.m. |
TravelMeet in the lobby of the Sheraton Hotel for a guided walk to the Pomerantz Center |
| 8:15 to 9:15 a.m. |
Concurrent Sessions: Meet the EditorsParticipants who are not in Breakout Groups 33 to 48 or in UI PhD D may select one session to attend. Faculty and Fellows are pre-assigned to Breakout Groups. Meet the Editors of the Quantitative Journals Meet the Editors of the Consumer Behavior Journals Meet the Editors of the Strategy Journals |
| 8:15 to 9:15 a.m. |
Concurrent Sessions: Breakout GroupsSmall sessions that allow Fellows to discuss research with other Fellows and Faculty. Faculty and Fellows are pre-assigned to these sessions. If you are not assigned to a Breakout Group, you may attend an Meet the Editors session above. Group 33: W325 Pomerantz Center |
| 9:30 to 10:30 a.m. |
Concurrent Sessions: Meet the EditorsParticipants who are not in Breakout Groups 49 to 66 may select one session to attend. Faculty and Fellows are pre-assigned to Breakout Groups. Meet the Editors of the Quantitative Journals Meet the Editors of the Consumer Behavior Journals Meet the Editors of the Strategy Journals |
| 9:30 to 10:30 a.m. |
Concurrent Sessions: Breakout GroupsFaculty and Fellows are pre-assigned to these sessions. Group 49: W325 Pomerantz Center |
| 10:30 to 11:00 a.m. |
Refreshment BreakLocation: Outside of C20 and C410 Pomerantz Center |
| 11:00 to 12:30 p.m. |
Research for ImpactWe all want to conduct research that makes a difference, but not all published papers get noticed, cited and talked about. This session focuses on designing and disseminating conceptual ideas for maximum impact on managers, fellow researchers and society at large. Select one session to attend. Research for Impact 1 Research for Impact 2 Research for Impact 3 Research for Impact 4 |
| 12:45 to 2:15 p.m. |
LunchLocation: Old Brick |
| 2:30 to 3:45 p.m. |
Plenary Session 2Location: C20 Pomerantz Center Topic: Finding your First Job & Career Management |
| 3:45 to 4:15 p.m. |
Refreshment BreakLocation: Outside of C20 and C410 Pomerantz Center |
| 4:15 to 5:30 p.m. |
Research Frontiers 2Select one session to attend. Developing Good Theory Idea Generation Writing Good Introductions and Discussion Sections Positioning: Papers, Research and Yourself Managing Internal vs. External Motivation in Your Life Managing Collaborations |
| 5:45 to 6:30 p.m. |
Travel and DowntimeReturn to the Sheraton Hotel and prepare for evening |
| 6:15 to 6:45 p.m. |
TravelMeet in the lobby of the Sheraton Hotel |
| 7:00 to 7:30 p.m. |
Group PhotoPose for a group photo on the ground floor of Hancher Auditorium |
| 7:30 to 9:30 p.m. |
DinnerEnjoy dinner and drinks at Hancher Auditorium |
| 9:30 to 10:00 p.m. |
TravelReturn to the Sheraton Hotel |
| 10:00 pm — |
NightlifeExplore downtown Iowa City on your own, or team up for outings to eateries, music venues, coffee shops, etc. |
Saturday, June 17, 2017
| 7:00 to 8:00 a.m. |
Continental Breakfast BuffetDean Ballroom, Sheraton Hotel |
| 8:00 to 8:15 a.m. |
TravelWalk from the Sheraton Hotel to the Pomerantz Center |
| 8:15 to 9:15 a.m. |
Writing WorkshopsFaculty and Fellows are preassigned. Writing Workshop 1: You Had Me at Hello: The Art of the Opening Writing Workshop 2: The Art of the Love Letter Writing Workshop 3: Funhouse Mirroring: Finding the Self in Unexpected Places Writing Workshop 4: The Micro Essay Writing Workshop 5: Consecutive Sentences: The Art of the Paragraph Writing Workshop 6: Skin Deep: The Art of the Character Sketch Writing Workshop 7: Three Questions for Analysis: When You’re Not Sure What it’s Really About |
| 9:15 to 9:45 a.m. |
Refreshment BreakLocation: Outside of C20 Pomerantz Center |
| 9:45 to 10:45 a.m. |
Writing WorkshopsFaculty and Fellows preassigned. Writing Workshop 8: You Had Me at Hello: The Art of the Opening Writing Workshop 9: The Art of the Love Letter Writing Workshop 10: Funhouse Mirroring: Finding the Self in Unexpected Places Writing Workshop 11: The Micro Essay Writing Workshop 12: Consecutive Sentences: The Art of the Paragraph Writing Workshop 13: Skin Deep: The Art of the Character Sketch Writing Workshop 14: The Grammar of Observation: Recursive Revising |
| 11:00 a.m. — |
Lunch To GoLocation: Outside of C20 Pomerantz Center Pick up a portable box lunch and enjoy it at your favorite campus spot. Popular places to eat on campus include the Pappajohn Business Building (PBB) Patio, Pat’s Diner (PBB, First Floor), T. Anne Cleary Walkway (PBB Exterior). |
Sponsors
The 2017 AMA-Sheth Doctoral Consortium would not be possible without the generous financial support provided by individual, corporate, and organizational sponsors. Their remarkable dedication to advancing marketing scholarship and academic careers is deeply appreciated.
See the sponsors of the 2017 AMA–Sheth Foundation Doctoral Consortium at Tippie College of Business.