In this section

We have a lot of activities packed in to a short amount of time. Use the quicklinks to explore the schedule and access conference-related information.

Not sure what to wear? We're not expecting haute couture, but we do have some minimal dress code recommendations.

2017 AMA-Sheth Foundation Marketing Doctoral Consortium Agenda

Preliminary agenda, subject to change. All events are at the Pomerantz Center on the University of Iowa campus unless otherwise noted.

Wednesday, June 14, 2017

Faculty and Fellows arrive at the Sheraton Hotel Downtown Iowa City
4:30 to 5:30 p.m.
Registration and Welcome Reception

Faculty & Fellows check-in
Location: Outside Dean Ballroom, Sheraton Hotel

5:30 to 5:40 p.m.
Welcome and Overview

Speaker: Cathy Cole (Marketing Department Head, Tippie College of Business)
Location: Dean Ballroom, Sheraton Hotel

5:30 to 7:00 p.m.
Dinner and Drinks

Location: Dean Ballroom, Sheraton Hotel

6:45 to 8:30 p.m.
Welcome Remarks

Speakers: Sarah Fisher Gardial (Dean, Tippie College of Business), Linda Price (President, AMA Academic Council), Russ Klein (CEO, American Marketing Association), Jeff Inman (President, Society for Consumer Psychology), Meg Campbell (President, Association for Consumer Research), Kay Lemon (Executive Director, Marketing Science Institute), Tomas Hult (President of the Board)
Moderator: Alice Wang
Assistant: Bingyan Hu

8:45 p.m. —
Small Group Outings

Meet in Sheraton Hotel Lobby for optional small group outings:

Group 1: The Airliner—Hosts: Cathy Cole and Michelle Highly
Group 2: Brothers Bar & Grill—Hosts: Sunaina Shrivastava and Gaurav Jain
Group 3: Campus Walking Tours—Host: John Murry
Group 4: Java House Coffee—Host: Bingyan Hu
Group 5: Share Wine Bar, First Floor Sheraton Hotel

Thursday, June 15, 2017
7:00 to 8:00 a.m.
Continental Breakfast Buffet and Late Registration

Location: Dean Ballroom, Sheraton Hotel

7:45 to 8:15 a.m.
Travel

Meet in the lobby of the Sheraton Hotel
Guided walks to Pomerantz Center (PC)

8:30 to 9:45 a.m.
Introductory Plenary Session 1

Location: C20 Pomerantz Center

Topic: Marketing Roots

Speakers: Jag Sheth, Valarie Zeithaml, Kevin Keller, Russ Belk
Moderator: DJ Nayakankuppam (Consortium Co-chair)
Technical Assistants: Aaron Xu and Gaurav Jain

9:45 to 10:15 a.m.
Refreshment Break

Location: Outside of C20 and C410 Pomerantz Center

10:15 to 11:30 a.m.
Research Frontiers 1

These concurrent sessions are designed to provide high-level insights into different research domains. The objective of these sessions is to highlight substantive marketing phenomena in each domain as well as to foster a dialogue between researchers to further investigate through theoretical and/or applied lenses. Select one session to attend.

Consumer Welfare
Speakers: Meg Campbell, Julie Ozanne, Bill Wilkie
Moderators: Gary Gaeth, Gaurav Jain
Room: C139 Pomerantz Center

New Frontiers: Social Media & Digital Marketing
Speakers: Avi Goldfarb, Randy Bucklin, Oded Netzer, P.K. Kannan
Moderators: Alice Wang, Bingyan Hu
Room: C425 Pomerantz Center

Disruption, Dissolution, & Revolution
Speakers: Rebecca Slotegraaf, Baojun Jiang, Aric Rindfleisch, Linda Price
Moderators: Thomas Gruca, Shaine Chiu
Room: C10 Pomerantz Center

Asking Managerially Relevant Research Questions
Speakers: Gerry Tellis, Leigh McAllister, V. Kumar, Robert Palmatier
Moderators: John Murry, Young Kim
Room: C29 Pomerantz Center

Behavioral Modeling: Linking Behavior & Modeling — TOW Lecture Series
Speakers: Neeraj Arora, Tulin Erdem, Tony Haitao Cui, David Frisvold
Moderators: Gary Russell, Yang Pan
Room: C20 Pomerantz Center

New Research Technology
Speakers: Markus Giesler, Jeff Inman, Ying Xie, Bill Hedgcock
Moderator: Bill Hedgcock, Aaron Xu
Room: C435 Pomerantz Center

11:30 to 1:15 p.m.
Lunch

Location: Old Brick 

1:15 to 1:30 p.m.
Travel

Return to Pomerantz Center

1:30 to 2:30 p.m.
Concurrent Sessions: Effective Teaching

Participants who are not in Breakout Groups 1 to 16 or in UI PhD A or UI PhD B may select one session to attend. Faculty and Fellows are pre-assigned to Breakout Groups.

Using Simulations and Case Teaching
Speakers: June Cotte, John Deighton, Goutam Chakraborty
Moderators: Gary Gaeth, Gaurav Jain
Room: C10 Pomerantz Center

Active Learning
Speakers: William Qualls, Raji Srinivasan, Ryan Hamilton
Moderators: Ying Yang, Young Kim
Room: C29 Pomerantz Center

Dealing with Conflicts and Managing a Diverse Student Body
Speakers: Tiffany Barnett White, Eilleen Fischer, Pankaj Aggarwal
Moderators: DJ Nayakankuppam, Andrea Luangrath
Room: C139 Pomerantz Center

Teaching for the First Time
Speakers: Szu-Chi Huang, Alexander Chernev, Vicki Morwitz, Samantha Cross
Moderators: Sanghak Lee, Aaron Xu
Room: C425 Pomerantz Center

Teaching Marketing Research and Analytics to Undergraduate and MBA Students
Speakers: Mike Lewis, Yong Liu, Nitin Mehta, Lopo Rego
Moderators: Gary Russell, John Yang
Room: C435 Pomerantz Center

1:30 to 2:30 p.m.
Concurrent Sessions: Breakout Groups

Small sessions that allow Fellows to discuss research with other Fellows and Faculty. Faculty and Fellows are pre-assigned to these sessions. If you are not assigned to a Breakout Group, you may attend an Effective Teaching session above

Group 1: W325 Pomerantz Center
Group 2: W327 Pomerantz Center
Group 3: W328 Pomerantz Center
Group 4: W329 Pomerantz Center
Group 5: W330 Pomerantz Center
Group 6: W331 Pomerantz Center
Group 7: W332 Pomerantz Center
Group 8: W333 Pomerantz Center
Group 9: W341 Pomerantz Center
Group 10: C329 Pomerantz Center
Group 11: C331 Pomerantz Center
Group 12: C333 Pomerantz Center
Group 13: C335 Pomerantz Center
Group 14: C337 Pomerantz Center
Group 15: C339 Pomerantz Center
Group 16: C330 Pomerantz Center
UI PhD A: W364 Pappajohn Business Building
UI PhD B: W326 Pappajohn Business Building

See breakout group assignments.

2:45 to 3:45 p.m.
Concurrent Sessions: Effective Teaching

Participants who are not in Breakout Groups 17 to 32 or in UI PhD C may select one session to attend. Faculty and Fellows are pre-assigned to Breakout Groups.

Using Simulations and Case Teaching
Speakers: June Cotte, John Deighton, Goutam Chakraborty
Moderators: Gary Gaeth, Bingyan Hu
Room: C10 Pomerantz Center

Active Learning
Speakers: William Qualls, Raji Srinivasan, Ryan Hamilton
Moderators: Ying Yang, Dongeun Kim
Room: C29 Pomerantz Center

Dealing with Conflict and Managing a Diverse Student Body
Speakers: Tiffany Barnett White, Eilleen Fischer, Pankaj Aggarwal
Moderators: DJ Nayakankuppam, Andrea Luangrath
Room: C139 Pomerantz Center

Teaching for the First Time
Speakers: Szu-Chi Huang, Alexander Chernev, Vicki Morwitz, Samantha Cross
Moderators: Sanghak Lee, Yang Pan
Room: C425 Pomerantz Center

Teaching Marketing Research and Analytics to Undergraduate and MBA Students
Speakers: Mike Lewis, Yong Liu, Nitin Mehta, Lopo Rego
Moderators: Gary Russell, Shaine Chiu
Room: C435 Pomerantz Center

2:45 to 3:45 p.m.
Concurrent Sessions: Breakout Groups

Small sessions that allow Fellows to discuss research with other Fellows and Faculty. Faculty and Fellows are pre-assigned to these sessions. If you are not assigned to a Breakout Group, you may attend an Effective Teaching session above.

Group 17: W325 Pomerantz Center
Group 18: W327 Pomerantz Center
Group 19: W328 Pomerantz Center
Group 20: W329 Pomerantz Center
Group 21: W330 Pomerantz Center
Group 22: W331 Pomerantz Center
Group 23: W332 Pomerantz Center
Group 24: W333 Pomerantz Center
Group 25: W341 Pomerantz Center 
Group 26: C329 Pomerantz Center
Group 27: C331 Pomerantz Center
Group 28: C333 Pomerantz Center
Group 29: C335 Pomerantz Center
Group 30: C337 Pomerantz Center
Group 31: C339 Pomerantz Center
Group 32: C330 Pomerantz Center
UI PhD C: W364 Pappajohn Business Building 

See breakout group assignments.

3:45 to 4:00 p.m.
Travel

Return to Sheraton Hotel

4:00 to 6:30 p.m.
Downtime Activities

Informal organized recreational activities will meet and depart from the Sheraton Hotel lobby at 4:00 p.m. 

Option 1: Campus Recreational Center (Volleyball, Basketball, Indoor Soccer)
Hosts: Bill Hedgcock, John Yang, Sanghak Lee

Option 2: Campus Walking Tour
Host: John Murry

6:00 to 7:00 p.m.
Travel

Meet in the Sheraton Hotel lobby to board buses and travel to Celebration Farm.
First bus departs at 6:00 p.m. and the last bus departs at 7:00 p.m.

6:30 to 8:00 pm
Dinner

Enjoy a dinner at Celebration Farm

8:00 to 10:00 p.m.
Desserts, Drinks, Dancing and Photo Booth

Enjoy some social time, cocktails, and after-dinner treats
 

8:30 to 10:15 p.m.
Travel

Buses will return guests to the Sheraton Hotel from the Celebration Farm parking lot. The first bus departs at 8:30 p.m., the final bus departs at 10:00 p.m.

Friday, June 16, 2017
7:00 to 8:00 a.m.
Continental Breakfast Buffet

Dean Ballroom, Sheraton Hotel

7:45 to 8:00 a.m.
Travel

Meet in the lobby of the Sheraton Hotel for a guided walk to the Pomerantz Center

8:15 to 9:15 a.m.
Concurrent Sessions: Meet the Editors

Participants who are not in Breakout Groups 33 to 48 or in UI PhD D may select one session to attend. Faculty and Fellows are pre-assigned to Breakout Groups.

Meet the Editors of the Quantitative Journals
Speakers: Rajdeep Grewal, K. Sudhir, Roland Rust, Pradeep Chintagunta
Moderators: Gary Russell, Dongeun Kim
Room: C29 Pomerantz Center

Meet the Editors of the Consumer Behavior Journals
Speakers: Darren Dahl, Amna Kirmani, Murali Mantrala, Robert Palmatier
Moderators: Alice Wang, John Yang
Room: C425 Pomerantz Center

Meet the Editors of the Strategy Journals
Speakers: V. Kumar, Costas Katsikeas, Venky Shankar, David Stewart
Moderators: Moderators: John Murry, Sunaina Shrivastava
Room: C435 Pomerantz Center

8:15 to 9:15 a.m.
Concurrent Sessions: Breakout Groups

Small sessions that allow Fellows to discuss research with other Fellows and Faculty. Faculty and Fellows are pre-assigned to these sessions. If you are not assigned to a Breakout Group, you may attend an Meet the Editors session above.

Group 33: W325 Pomerantz Center
Group 34: W327 Pomerantz Center
Group 35: W328 Pomerantz Center
Group 36: W329 Pomerantz Center
Group 37: W330 Pomerantz Center
Group 38: W331 Pomerantz Center
Group 39: W332 Pomerantz Center
Group 40: W333 Pomerantz Center
Group 41: W341 Pomerantz Center
Group 42: C329 Pomerantz Center
Group 43: C331 Pomerantz Center
Group 44: C333 Pomerantz Center
Group 45: C335 Pomerantz Center
Group 46: C337 Pomerantz Center
Group 47: C339 Pomerantz Center
Group 48: C330 Pomerantz Center
UI PhD D: W364 Pappajohn Business Building

See breakout group assignments.

9:30 to 10:30 a.m.
Concurrent Sessions: Meet the Editors

Participants who are not in Breakout Groups 49 to 66 may select one session to attend. Faculty and Fellows are pre-assigned to Breakout Groups.

Meet the Editors of the Quantitative Journals
Speakers: Rajdeep Grewal, K. Sudhir, Roland Rust, Pradeep Chintagunta
Moderators: Gary Russell, Dongeun Kim
Room: C29 Pomerantz Center

Meet the Editors of the Consumer Behavior Journals
Speakers: Darren Dahl, Amna Kirmani, Murali Mantrala, Robert Palmatier
Moderators: Alice Wang, John Yang
Room: C425 Pomerantz Center

Meet the Editors of the Strategy Journals
Speakers: V. Kumar, Constantine (Costas) Katsikeas, Venky Shankar, David Stewart
Moderators: John Murry, Young Kim
Room: C435 Pomerantz Center

9:30 to 10:30 a.m.
Concurrent Sessions: Breakout Groups

Faculty and Fellows are pre-assigned to these sessions.

Group 49: W325 Pomerantz Center
Group 50: W327 Pomerantz Center
Group 51: W328 Pomerantz Center
Group 52: W329 Pomerantz Center
Group 53: W330 Pomerantz Center
Group 54: W331 Pomerantz Center
Group 55: W332 Pomerantz Center
Group 56: W333 Pomerantz Center
Group 57: W341 Pomerantz Center
Group 58: C329 Pomerantz Center
Group 59: C331 Pomerantz Center
Group 60: C333 Pomerantz Center
Group 61: C335 Pomerantz Center
Group 62: C337 Pomerantz Center
Group 63: C339 Pomerantz Center
Group 64: C330 Pomerantz Center
Group 65: W364 Pappajohn Business Building
Group 66: W326 Pappajohn Business Building

See breakout group assignments.

10:30 to 11:00 a.m.
Refreshment Break

Location: Outside of C20 and C410 Pomerantz Center

11:00 to 12:30 p.m.
Research for Impact

We all want to conduct research that makes a difference, but not all published papers get noticed, cited and talked about. This session focuses on designing and disseminating conceptual ideas for maximum impact on managers, fellow researchers and society at large.

Select one session to attend.

Research for Impact 1
Speakers: John Lynch, Deborah MacInnis, Andrea Morales, Joann Peck
Moderators: Andrea Luangrath, Dongeun Kim
Room: C435 Pomerantz Center

Research for Impact 2
Speakers: Pradeep Chintagunta, Wagner Kamakura, Dmitri Kuksov, Raj Sethuraman
Moderators: Sanghak Lee, Sunaina Shrivastava
Room: C425 Pomerantz Center

Research for Impact 3
Speakers: Rajesh Chandy, Roland Rust, Rajan Varadarajan, David Reibstein
Moderators: Tak Lee, Aaron Xu
Room: C31 Pomerantz Center

Research for Impact 4
Speakers: Tonya Bradford, Aparna Labroo, Cele Otnes, Rajesh Bagchi
Moderators: Cathy Cole, Yang Pan
Technical Assistant: Yang Pan
Room: C29 Pomerantz Center

12:45 to 2:15 p.m.
Lunch

Location: Old Brick

2:30 to 3:45 p.m.
Plenary Session 2

Location: C20 Pomerantz Center

Topic: Finding your First Job & Career Management
Speakers: Darren Dahl, Cait Lamberton, Brent McFerran, Kent Grayson
Moderator: DJ Nayakankuppam
Technical Assistant: and Shaine Chiu

3:45 to 4:15 p.m.
Refreshment Break

Location: Outside of C20 and C410 Pomerantz Center

4:15 to 5:30 p.m.
Research Frontiers 2

Select one session to attend.

Developing Good Theory
Speakers: Jerome Williams, Angela Lee, Richard Lutz, Michel Tuan Pham
Moderators: Andrea Luangrath, Dongeun Kim
Room: C435 Pomerantz Center

Idea Generation
Speakers: Joseph Priester, Linda Price, Hope Schau, Priya Raghubir
Moderators: DJ Nayakankuppam, Yang Pan
Technical Assistant: Yang Pan
Room: C425 Pomerantz Center

Writing Good Introductions and Discussion Sections
Speakers: Aric Rindfleisch, Dhruv Grewal, Chris Moorman, Raj Raghunathan
Moderators: Gary Gaeth, Sunaina Shrivastava
Room: C31 Pomerantz Center

Positioning: Papers, Research and Yourself
Speakers: Americus Reed, Derek Rucker, Venky Shankar, Leigh McAllister
Moderators: Tak Lee, Aaron Xu
Room: C29 Pomerantz Center

Managing Internal vs. External Motivation in Your Life
Speakers: David Wooten, Michael Ahearne, Nidhi Agrawal, Kelly Haws
Moderators: Ying Yang, Bingyan Hu
Room: C10 Pomerantz Center

Managing Collaborations
Speakers: Jim Bettman, Donna Hoffman, Markus Giesler, Barbara Kahn
Moderators: Thomas Gruca, Shaine Chiu
Room: C20 Pomerantz Center

5:45 to 6:30 p.m.
Travel and Downtime

Return to the Sheraton Hotel and prepare for evening

6:15 to 6:45 p.m.
Travel

Meet in the lobby of the Sheraton Hotel
Travel to Hancher Auditorium by bus
First bus departs at 6:15 p.m., last bus departs at 6:45 p.m.

7:00 to 7:30 p.m.
Group Photo

Pose for a group photo on the ground floor of Hancher Auditorium

7:30 to 9:30 p.m.
Dinner

Enjoy dinner and drinks at Hancher Auditorium
Music by Con Fantasia String Quartet

9:30 to 10:00 p.m.
Travel

Return to the Sheraton Hotel
Meet in the lobby of Hancher Auditorium for buses
First bus departs at 9:15 p.m., last bus departs at 9:45 p.m.

10:00 pm —
Nightlife

Explore downtown Iowa City on your own, or team up for outings to eateries, music venues, coffee shops, etc.

Saturday, June 17, 2017
7:00 to 8:00 a.m.
Continental Breakfast Buffet

Dean Ballroom, Sheraton Hotel

8:00 to 8:15 a.m.
Travel

Walk from the Sheraton Hotel to the Pomerantz Center

8:15 to 9:15 a.m.
Writing Workshops

Faculty and Fellows are preassigned.

Writing Workshop 1: You Had Me at Hello: The Art of the Opening
Room: C10 Pomerantz Center
Tutor: Elena Carter

Writing Workshop 2: The Art of the Love Letter
Room: C29 Pomerantz Center
Tutor: Annie Sand

Writing Workshop 3: Funhouse Mirroring: Finding the Self in Unexpected Places
Room: C435 Pomerantz Center
Tutor: Dina Peone

Writing Workshop 4: The Micro Essay
Room: C129 Pomerantz Center
Tutor: Bernice Santiago

Writing Workshop 5: Consecutive Sentences: The Art of the Paragraph
Room: C425 Pomerantz Center
Tutor: Erick Brucker

Writing Workshop 6: Skin Deep: The Art of the Character Sketch
Room: C139 Pomerantz Center
Tutor: Max Rubin

Writing Workshop 7: Three Questions for Analysis: When You’re Not Sure What it’s Really About
Room: C31 Pomerantz Center
Tutor: Bonnie Sunstein

See writing workshop group assignments.

9:15 to 9:45 a.m.
Refreshment Break

Location: Outside of C20 Pomerantz Center

9:45 to 10:45 a.m.
Writing Workshops

Faculty and Fellows preassigned.

Writing Workshop 8: You Had Me at Hello: The Art of the Opening
Room: C10 Pomerantz Center
Tutor: Elena Carter

Writing Workshop 9: The Art of the Love Letter
Room: C29 Pomerantz Center
Tutor: Annie Sand

Writing Workshop 10: Funhouse Mirroring: Finding the Self in Unexpected Places
Room: C435 Pomerantz Center
Tutor: Dina Peone

Writing Workshop 11: The Micro Essay
Room: C129 Pomerantz Center
Tutor: Bernice Santiago 

Writing Workshop 12: Consecutive Sentences: The Art of the Paragraph
Room: C425 Pomerantz Center
Tutor: Erick Brucker

Writing Workshop 13: Skin Deep: The Art of the Character Sketch
Room: C139 Pomerantz Center
Tutor: Max Rubin

Writing Workshop 14: The Grammar of Observation: Recursive Revising
Room: C31 Pomerantz Center
Tutor: Bonnie Sunstein

See writing workshop group assignments.

11:00 a.m. —
Lunch To Go

Location: Outside of C20 Pomerantz Center

Pick up a portable box lunch and enjoy it at your favorite campus spot. Popular places to eat on campus include the Pappajohn Business Building (PBB) Patio, Pat’s Diner (PBB, First Floor), T. Anne Cleary Walkway (PBB Exterior).

What to wear

Attire throughout the consortium is smart casual.

Conference mobile app

The conference program and other details will be available in Guidebook. More details will be provided closer to the conference date.

Maps and directions

Finding your way around campus is easy, but new guests often appreciate a little assistance. Our maps will help you make your way to and from the Sheraton Hotel to popular destinations at the convention:

Sponsors

The 2017 AMA-Sheth Doctoral Consortium would not be possible without the generous financial support provided by individual, corporate, and organizational sponsors. Their remarkable dedication to advancing marketing scholarship and academic careers is deeply appreciated. 

See the sponsors of the 2017 AMA–Sheth Foundation Doctoral Consortium at Tippie College of Business.