For further information regarding candidates, please contact the program director.
Yang Pan
Research interests: Marketing Analytics, Retailing, Basket Analysis/Category Management, Multi-Category Choice Models, Spatial Analysis, Marketing Finance Interface
Teaching interests: Marketing Analytics, Marketing Research, Retailing, International Marketing, Marketing Strategy, Marketing Metrics
Contact: yang-pan@uiowa.edu
Sunaina Shrivastava
Research interests: My overarching research interest lies in the area of Consumer Behavior and Judgment & Decision Making. My research looks at how attentional biases, and, grounded cognition influence consumers' attitudes/preferences. In addition to lab experiments, I use techniques such as eye tracking, response latencies, and, facial expression analysis as a part of my research methodology.
Teaching interests: Marketing Research, Consumer Behavior, Marketing Strategy, Sales Marketing, Business Statistics, Digital Marketing, Retail Strategies
Contact: sunaina-shrivastava@uiowa.edu