For further information regarding candidates, please contact the program director.
Jason Bell
Research interests: Consideration Sets, Durable Goods, Econometric Modeling, Product Design, New Product Development
Teaching interests: Marketing Analytics, Marketing Research, Product and Pricing Management, Marketing Strategy
Contact: jason-bell@uiowa.edu
Young Kim
Research interests: New Product Development, Construal-Level Theory, Aging, Social Word-of-Mouth, and Nostalgia
Teaching interests: Integrated Marketing Communications, Digital Marketing, Social Media Marketing, Advertising, Consumer Behavior, Principles of Marketing, and Product Management
Contact: youngkyu-kim@uiowa.edu