Knowledge creation is a strategic priority for Tippie

We have a proud legacy of thought leadership in academic research and research that transforms practice.

From Erik Lie, named to the Time 100 for his ground-breaking research on options backdating, to Ann Campbell, an international expert in vehicle routing—Tippie faculty are pushing the boundaries of knowledge creation across its six academic departments.

MRI Machine

Technology fuels research

Bill Hedgcock, assistant professor of marketing and the Daniel E. McLean Research Fellow, uses functional magnetic resonance imaging (fMRI) technology to look at how different parts of the brain get involved in consumer decisions, and how exercising self-control for one decision affects the decisions that come after.

From a Tobii X2-60 eye-tracker to skin conductance response sensors, Biopac psychophysiological systems, and a full-blown behavioral research lab, technology helps elevate research—and teaching—at Tippie.

Faculty Story
Kevin Markle Teaching

Contributing to the generation of knowledge

Assistant Professor Kevin Markle says Iowa’s nationally acclaimed PhD accounting program is like a research apprenticeship where students contribute to the generation of knowledge. Markle and an Iowa PhD student are examinging the repatriation choices that multinational corporations make when they bring money back to the U.S.

“There’s a lot that we think we know but don’t know empirically about what companies do. We’re answering these questions in rigorous and meaningful ways.”

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Media inquiries

Want to tap our faculty expertise? Many of our faculty members are willing to discuss their work with the media. If you need help finding a faculty expert for a story you’re working on, please contact Tom Snee in University News Services at 319-384-0010 or