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Knowledge creation is a strategic priority for Tippie

We have a proud legacy of thought leadership in academic research and research that transforms practice.

From Erik Lie, named to the Time 100 for his ground-breaking research on options backdating, to Scott Seibert, the most-cited researcher on “career success” in Google Scholar, to Ann Campbell, an international expert in vehicle routing—Tippie faculty are pushing the boundaries of knowledge creation across its six academic departments.

MRI Machine

Technology fuels research

Bill Hedgcock, assistant professor of marketing and the Daniel E. McLean Research Fellow, uses functional magnetic resonance imaging (fMRI) technology to look at how different parts of the brain get involved in consumer decisions, and how exercising self-control for one decision affects the decisions that come after.

From a Tobii X2-60 eye-tracker to skin conductance response sensors, Biopac psychophysiological systems, and a full-blown behavioral research lab, technology helps elevate research—and teaching—at Tippie.

Faculty Story
Richard Peter

Researching risks

Assistant professor Richard Peters not only enjoys taking risks—like moving from Germany to teach at Tippie—he loves researching them. 

"Risk is kind of an abstract concept. However, everyone faces risk, retirement risk, labor income risk, health risks, etc," says Peter. "I find this all very interesting and exciting to think about."

His research focuses on insurance markets, and thanks to techno-fueled information boom, the insurance landscape has changed in a big way. He's here to find out how it all comes together.

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Media inquiries

Want to tap our faculty expertise? Many of our faculty members are willing to discuss their work with the media. If you need help finding a faculty expert for a story you’re working on, please contact Tom Snee in University News Services at 319-384-0010 or tom-snee@uiowa.edu.