Knowledge creation is a strategic priority for Tippie

We have a proud legacy of thought leadership in academic research and research that transforms practice.

From Erik Lie, named to the Time 100 for his ground-breaking research on options backdating, to Scott Seibert, the most-cited researcher on “career success” in Google Scholar, to Ann Campbell, an international expert in vehicle routing—Tippie faculty are pushing the boundaries of knowledge creation across its six academic departments.

MRI Machine

Technology fuels research

Bill Hedgcock, assistant professor of marketing and the Daniel E. McLean Research Fellow, uses functional magnetic resonance imaging (fMRI) technology to look at how different parts of the brain get involved in consumer decisions, and how exercising self-control for one decision affects the decisions that come after.

From a Tobii X2-60 eye-tracker to skin conductance response sensors, Biopac psychophysiological systems, and a full-blown behavioral research lab, technology helps elevate research—and teaching—at Tippie.

Faculty Story
Antonio Galvao Classroom

Does cash flow matter to investment decisions?

Antonio Galvao develops estimation and testing procedures to quantify economic models. He’s currently testing whether investment decisions are sensitive to a company’s cash flow.

“Theorists say that the way the firms invest should not be sensitive to any cash flow, and the investment is just a function of the investment demand, the capital opportunity” Galvao says. “The other theory is that because of market failures, as asymmetric information problems for instance, some firms are financially constrained and cannot borrow to invest. So their cash flow is very important. We’re testing that idea.”

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Media inquiries

Want to tap our faculty expertise? Many of our faculty members are willing to discuss their work with the media. If you need help finding a faculty expert for a story you’re working on, please contact Tom Snee in University News Services at 319-384-0010 or