Research: Marketing

Peggy E. Stover
Neuman, J., Stover, P. (2019). Data Appending: 2019's Business Phrase of the Year. In No. (Vols. 15). (25), pp. 17. North Liberty, IA: Corridor Business Journal.
Thomas S. Gruca
Gruca, T. S., Nelson, G. C., Theisen, L., Asprey, D. P. & Young, S. G. (2018). The Workforce Trends of Physician Assistants in Iowa (1995-2015). PLOS One, 13(10), e0204813. DOI:
Gary J. Gaeth
Katz, D. A., Stewart, K. R., Paez, M., Vander Weg, M. W., Grant, K. M., Hamlin, C. & Gaeth, G. (2018). Development of a Discrete Choice Experiment (DCE) Questionnaire to Understand Veterans’ Preferences for Tobacco Treatment in Primary Care. The Patient/Springer, Online( DOI:
Peggy E. Stover
(2018). Ask the Experts: Store Credit Cards: Are They Worth It?. In No. Washington, DC: (owned by Evolution Finance, Inc.).
Andrea W. Luangrath
Peck, J., Luangrath, A. W. (In Press). Looking Ahead: Future Research in Psychological Ownership. In J. Peck , S. Shu (Eds.) Psychological Ownership and Consumer Behavior. Springer.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). How Do Changes to Manufacturer-Backed Warranties Impact Demand for Extended Warranties?.
Dhananjay Nayakankuppam
Nayakankuppam, D., Priester, J. R., Kwon, J., Donovan, L. A. & Petty, R. E. (2018). Construction and retrieval of evaluative judgments: The attitude strength moderation model. Journal of Experimental Social Psychology, 76(May, 2018), 54-66.
Gary J. Gaeth
Shrivastava, S., Jain, G., Nayakankuppam, D., Gaeth, G. J. & Levin, I. P. (2017). Numerosity and allocation behavior: Insights using the dictator game. Judgment and Decision Making, Vol. 12(No. 6,(November)), 527–536.
Peggy E. Stover
Stover, P. E. (2017). Do You Know Albert? Frank? Welcome to Artificial Intelligence Marketing 101. Strategic Competitive Intelligence Professionals,(Special Winter), 126.