Research: Marketing

Catherine A. Cole
Hu, B., Wang, A. & Cole, C. (2019). The Effect of Loneliness on Material Attachment and Disposition Decisions. Association for Consumer Research 2019.
Gary J. Russell
Bell, J., Lee, S. & Russell, G. J. (2019). Choosing How to Choose: Attribute Selection for Consideration Set Formation.
Gary J. Russell
Kwak, K., Deepak, S. & Russell, G. J. (2019). Measuring Loss Aversion in the Consumer Purchase Hierarchy: A Multiple Category Perspective.
Gary J. Russell
Pyo, T., Gruca, T. & Russell, G. (2019). A New Bass Model Utilizing Social Network Data.
Thomas S. Gruca
Pan, Y., Gruca, T. S. & Rego, L. (2019). Pricing Power: Measures, Trends and Influences on Firm Value. (Vols. 19-112-03). Cambridge, MA: Marketing Science Institute.
Peggy E. Stover
Neuman, J., Stover, P. (2019). Data Appending: 2019's Business Phrase of the Year. In No. (Vols. 15). (25), pp. 17. North Liberty, IA: Corridor Business Journal.
Gary J. Gaeth
Katz, D. A., Hamlin, C., Vanger Weg, M. W., Grant, K. M., Stewart-Steffensmeier, K. R., Paez, M., Gaeth, S. T. & Gaeth, G. J. (In Press). Veterans’ Preferences for Tobacco Treatment in Primary Care: A Discrete Choice Experiment. Patient Education and Counseling, Elsevier, XX(XX), XXX-XXX.
Gary J. Russell
Pan, Y., Russell, G. J. & Gruca, T. (2019). Convenience Store Analytics: Analyzing Habitual and Situational Shopping Behavior Using Consumer Shopping Data.
Thomas S. Gruca
Gruca, T. S., Nelson, G. C., Theisen, L., Asprey, D. P. & Young, S. G. (2018). The Workforce Trends of Physician Assistants in Iowa (1995-2015). PLOS One, 13(10), e0204813. DOI: https://doi.org/10.1371/journal.pone.0204813.