Research: Marketing

Thomas S. Gruca
Pan, Y., Gruca, T. S. & Rego, L. (2019). Pricing Power: Measures, Trends and Influences on Firm Value. (Vols. 19-112-03). Cambridge, MA: Marketing Science Institute.
Peggy E. Stover
Neuman, J., Stover, P. (2019). Data Appending: 2019's Business Phrase of the Year. In No. (Vols. 15). (25), pp. 17. North Liberty, IA: Corridor Business Journal.
Thomas S. Gruca
Gruca, T. S., Nelson, G. C., Theisen, L., Asprey, D. P. & Young, S. G. (2018). The Workforce Trends of Physician Assistants in Iowa (1995-2015). PLOS One, 13(10), e0204813. DOI: https://doi.org/10.1371/journal.pone.0204813.
Thomas S. Gruca
Pan, Y., Russell, G. J. & Gruca, T. S. (2018). Convenience Store Analytics: Analyzing Habitual and Situational Shopping Behavior Using Consumer Basket Data.
Jing Wang
Wang, J., Hong, J. & Zhou, R. (2018). How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments. Journal of Consumer Research.
Gary J. Gaeth
Katz, D. A., Stewart, K. R., Paez, M., Vander Weg, M. W., Grant, K. M., Hamlin, C. & Gaeth, G. (2018). Development of a Discrete Choice Experiment (DCE) Questionnaire to Understand Veterans’ Preferences for Tobacco Treatment in Primary Care. The Patient/Springer, Online(https://doi.org/10.1007/s40271-018-0316-6). DOI: https://doi.org/10.1007/s40271-018-0316-6.
Thomas S. Gruca
Pyo, T., Gruca, T. & Russell, G. (2018). A New Generalized Bass Model Utilizing Social Network Data.
Peggy E. Stover
(2018). Ask the Experts: Store Credit Cards: Are They Worth It?. In No. Washington, DC: WalletHub.com (owned by Evolution Finance, Inc.).