Research: Marketing

Gary J. Gaeth
Katz, D. A., Stewart, K. R., Paez, M., Vander Weg, M. W., Grant, K. M., Hamlin, C. & Gaeth, G. (2018). Development of a Discrete Choice Experiment (DCE) Questionnaire to Understand Veterans’ Preferences for Tobacco Treatment in Primary Care. The Patient/Springer, Online( DOI:
Jing Wang
Wang, J., Hong, J. & Zhou, R. (2018). How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments. Journal of Consumer Research.
Dhananjay Nayakankuppam
Nayakankuppam, D., Priester, J. R., Kwon, J., Donovan, L. A. & Petty, R. E. (In Press). Construction and retrieval of evaluative judgments: The attitude strength moderation model. Journal of Experimental Social Psychology, 76(May, 2018), 54-66.
Peggy E. Stover
(2018). Ask the Experts: Store Credit Cards: Are They Worth It?. In No. Washington, DC: (owned by Evolution Finance, Inc.).
Andrea W. Luangrath
Peck, J., Luangrath, A. W. (In Press). Looking Ahead: Future Research in Psychological Ownership. In J. Peck , S. Shu (Eds.) Psychological Ownership and Consumer Behavior. Springer.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). Might I Interest You in an Extended Warranty?.
Jing Wang
Jiao, J., Wang, J. (In Press). Can Lonely People Behave Morally? The Joint Influence of Loneliness and Empathy on Moral Identity. Journal of Consumer Psychology.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). Multi-generation Product Diffusion in Emerging and Developed Economies.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). How Do Changes to Manufacturer-Backed Warranties Impact Demand for Extended Warranties?.