Research: Marketing

Jing Wang
Wang, J., Hong, J. & Zhou, R. (2018). How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments. Journal of Consumer Research.
Dhananjay Nayakankuppam
Nayakankuppam, D., Priester, J. R., Kwon, J., Donovan, L. A. & Petty, R. E. (In Press). Construction and retrieval of evaluative judgments: The attitude strength moderation model. Journal of Experimental Social Psychology, 76(May, 2018), 54-66.
Thomas S. Gruca
Gruca, T. S., Hottel, W. J., Comstock, J., Olson, A. & Rosenthal, G. E. (In Press). Sex and Cardiovascular Disease Status Differences in Attitudes and Willingness to Participate in Clinical Research Studies/Clinical Trials. Trials.
Peggy E. Stover
(2018). Ask the Experts: Store Credit Cards: Are They Worth It?. In No. Washington, DC: (owned by Evolution Finance, Inc.).
Ying Yang
Yang, Y., Lai, C. J. (2018). How to motivate millennial salespeople to work?.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). Might I Interest You in an Extended Warranty?.
Jing Wang
Jiao, J., Wang, J. (In Press). Can Lonely People Behave Morally? The Joint Influence of Loneliness and Empathy on Moral Identity. Journal of Consumer Psychology.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). Multi-generation Product Diffusion in Emerging and Developed Economies.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). How Do Changes to Manufacturer-Backed Warranties Impact Demand for Extended Warranties?.
Andrea W. Luangrath
Peck, J., Luangrath, A. W. (In Press). Looking Ahead: Future Research in Psychological Ownership. In J. Peck , S. Shu (Eds.) Psychological Ownership and Consumer Behavior. Springer.