Research: Marketing

Thomas S. Gruca
Gruca, T. S., Nelson, G. C., Theisen, L., Asprey, D. P. & Young, S. G. (2018). The Workforce Trends of Physician Assistants in Iowa (1995-2015). PLOS One, 13(10), e0204813. DOI:
Jing Wang
Wang, J., Hong, J. & Zhou, R. (2018). How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments. Journal of Consumer Research.
Gary J. Gaeth
Katz, D. A., Stewart, K. R., Paez, M., Vander Weg, M. W., Grant, K. M., Hamlin, C. & Gaeth, G. (2018). Development of a Discrete Choice Experiment (DCE) Questionnaire to Understand Veterans’ Preferences for Tobacco Treatment in Primary Care. The Patient/Springer, Online( DOI:
Peggy E. Stover
(2018). Ask the Experts: Store Credit Cards: Are They Worth It?. In No. Washington, DC: (owned by Evolution Finance, Inc.).
Andrea W. Luangrath
Peck, J., Luangrath, A. W. (In Press). Looking Ahead: Future Research in Psychological Ownership. In J. Peck , S. Shu (Eds.) Psychological Ownership and Consumer Behavior. Springer.
Jing Wang
Jiao, J., Wang, J. (In Press). Can Lonely People Behave Morally? The Joint Influence of Loneliness and Empathy on Moral Identity. Journal of Consumer Psychology.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). Might I Interest You in an Extended Warranty?.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). Multi-generation Product Diffusion in Emerging and Developed Economies.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). How Do Changes to Manufacturer-Backed Warranties Impact Demand for Extended Warranties?.