Research: Marketing

A Meta-analysis of Correlations between Market Share and Other Brand Performance Metrics in FMCG Markets
Journal of Business Research, vol. 69, 5901-5908, December, 2016
Taking the procedure to the patient: Increasing access to urologic procedural care through outreach
Urology Practice, October, 2016
The Role of the Ventromedial Prefrontal Cortex in Purchase Intent Among Older Adults
Frontiers in Aging Neuroscience, vol. 8, 1-8, August, 2016
Providing Cardiology Care in Rural Areas through Visiting Consultant Clinics
Journal of the American Heart Association, vol. 5, 1-10, June, 2016
Your Content Marketing Strategy Doesn’t Have to Be Complicated
Harvard Business Review, May, 2016
Improving Rural Access to Orthopaedic Care Through Visiting Consultant Clinics
Journal of Bone and Joint Surgery, vol. 98, 768-774, May, 2016
Can Sales Uncertainty Increase Firm Profits?
Journal of Marketing Research, vol. 53, 199-206, April, 2016
Understanding Pediatric Dentists’ Dental Caries Management Treatment Decisions: A Conjoint Experiment
JDR Clinical & Translational Research, vol. 1, 86-94, April, 2016
Price Promotions in Choice Models
Marketing Science, vol. 35, 319-334, April, 2016
Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral
Management Science, vol. Online, 1-25, February, 2016