Research: Marketing

William M. Hedgcock
Park, J., Lu, F. & Hedgcock, W. M. (2017). Relative Effects of Forward and Backward Planning on Goal Pursuit. (Vols. 28). (11), pp. 1620-1630. Psychological Science. DOI: doi.org/10.1177/0956797617715510.
Peggy E. Stover
Stover, P. E. (2017). Do You Know Albert? Frank? Welcome to Artificial Intelligence Marketing 101. Strategic Competitive Intelligence Professionals,(Special Winter), 126.
Thomas S. Gruca
Uhlman, M. A., Gruca, T. S., Jarvie, C. A., Ghareeb, G. M., Morrison, P. G., Han, Y., Nepple, K. G. & Erickson, B. A. (2017). Taking the procedure to the patient: Increasing access to urologic procedural care through outreach. Urology Practice, 4, 335-341.
Thomas S. Gruca
Nelson, G. C., Gruca, T. S. (2017). Determinants of the Five Year Retention and Rural Location of Family Physicians: Results from the Iowa Family Medicine Training Network. Family Medicine, 49(6), 473-476.
Peggy E. Stover
(2017). Proximity Marketing and Beacons: Beam Me Up Scotty. In No. North Liberty, IA: Corridor Business Journal.
Gary J. Russell
Chiu, I. S., Russell, G. J. & Gruca, T. S. (2017). Predicting Bundle Preference Using Configuration Data.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2017). Might I Interest You in an Extended Warranty?.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2017). Multi-generation Product Diffusion in Emerging and Developed Economies.
Andrea W. Luangrath
Luangrath, A. W., Peck, J. & Barger, V. A. (2017). Textual Paralanguage and its Implications for Marketing Communications. Journal of Consumer Psychology, 27(1), 98-107.