Research: Marketing

Peggy E. Stover
Neuman, J., Stover, P. (2019). Data Appending: 2019's Business Phrase of the Year. In No. (Vols. 15). (25), pp. 17. North Liberty, IA: Corridor Business Journal.
Thomas S. Gruca
Gruca, T. S., Nelson, G. C., Theisen, L., Asprey, D. P. & Young, S. G. (2018). The Workforce Trends of Physician Assistants in Iowa (1995-2015). PLOS One, 13(10), e0204813. DOI:
Gary J. Gaeth
Katz, D. A., Stewart, K. R., Paez, M., Vander Weg, M. W., Grant, K. M., Hamlin, C. & Gaeth, G. (2018). Development of a Discrete Choice Experiment (DCE) Questionnaire to Understand Veterans’ Preferences for Tobacco Treatment in Primary Care. The Patient/Springer, Online( DOI:
Jing Wang
Wang, J., Hong, J. & Zhou, R. (2018). How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments. Journal of Consumer Research.
Peggy E. Stover
(2018). Ask the Experts: Store Credit Cards: Are They Worth It?. In No. Washington, DC: (owned by Evolution Finance, Inc.).
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). Multi-generation Product Diffusion in Emerging and Developed Economies.
Dhananjay Nayakankuppam
Nayakankuppam, D., Priester, J. R., Kwon, J., Donovan, L. A. & Petty, R. E. (2018). Construction and retrieval of evaluative judgments: The attitude strength moderation model. Journal of Experimental Social Psychology, 76(May, 2018), 54-66.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). How Do Changes to Manufacturer-Backed Warranties Impact Demand for Extended Warranties?.
Andrea W. Luangrath
Peck, J., Luangrath, A. W. (In Press). Looking Ahead: Future Research in Psychological Ownership. In J. Peck , S. Shu (Eds.) Psychological Ownership and Consumer Behavior. Springer.