Spring 2020

This page lists the required textbooks for upcoming courses. Unless noted, all materials are required and should be brought to the first class meeting.

 

Charges for course materials (Harvard cases, assessments, simulations, or hard copy course packets) will be billed to your U-Bill. You will not be charged if you drop the course before the drop deadline (see details).

Ordering information  

Part-time Business Analytics-Cedar Rapids

MSCI:6050: EXB—Data MGMT and Visual Analytics—Instructor: Brandon Ohlaug
No Required textbook: 

MSCI:9100: EXB—Data and Decisions—Instructor: Phil Jones
No Required textbook: 

MSCI:9110: EXB—Advanced Analytics—Instructor: Jonathan White
Required textbook: Data, Models, and Decisions: The Fundamentals of Management Science, by D. Bertsimas and R.M. Freund, ISBN 0-9759146-0-X

 

MSCI:6100: EXB—Text Analytics—Instructor: Kang Pyo Lee
No Required textbook: 

Cedar Rapids Business Electives (Delivered through the Professional MBA Program)

MBA:8110: EXC—Marketing Management—Instructor: Robert Rouwenhorst
Required textbook:  Dawn Iacobucci, Marketing Management ("MM"), 4th edition, ISBN-10: 1133629385 . Additional cases will need to be purchased. A link will be on the course ICON site for students to purchase. 

MBA:8180: EXC—Managerial Finance—Instructor: Terrence Chorvat
Required textbook: Berk and DeMarzo, Corporate Finance, 5th edition

MBA:8240: EXC—Operations and Supply Chain—Instructor: Phil Jones
No Required textbook: 

 

Part-time Business Analytics—Iowa City

MSCI:6180: EXB—Healthcare Analytics—Instructor: Todd Papke
No Required textbook: 

Part-time Business Analytics—Des Moines

MSCI:6060:EXA—Data Programming in R—Instructor: Ben Margolin
No Required textbook:

MSCI:6070:EXA—Data Science—Instructor: Jeffrey Hendricks
Required textbook: Data Science for Business: What you need to know about data mining and data analytic thinking by Foster Provost and Tom Fawcett. First Edition. 9781449361327

MSCI:6070:EXE—Data Science—Instructor: Jeffrey Hendricks
Required textbook: Data Science for Business: What you need to know about data mining and data analytic thinking by Foster Provost and Tom Fawcett. First Edition. 9781449361327

MSCI:6120:EXA—Analytics Experience—Instructor: Patrick Johanns
No Required textbook: 

MSCI:9100:EXA—Data and Decisions—Instructor: TBD
Optional textbook: S. C. Albright and W. L. Winston, Business Analytics: Data Analysis and Decision Making (6th ed), Cengage Learning, ISBN 978-1-305-94754-2

MSCI:9110:EXA—Advanced Analytics—Instructor: Qihang Lin
No Required textbook: 

 

MSCI:6140:EXA—Information Visualization—Instructor: Luis Encarnacao
Required textbook:  Now You See It Required ISBN: 9780970601988 Author: Few, Stephen Publisher: Independent Publishing Group ©2009

Des Moines Business Electives (Delivered through the Professional MBA Program)

MBA:8110:EXD—Marketing Management—Instructor: Mark Winkler
No Required textbook: Additionl cases will need to be purchased. A link will be on the course ICON site for students to purchase. 

MBA:8140:EXD—Corporate Financial Reporting—Instructor: Mark Penno
Required textbook: Required Text: Easton, P.D., J.J. Wild, R.F. Halsey, and M. McAnally Financial Accounting for MBAs, 7th Edition, 2018, Cambridge Business Publishers ISBN: 978-1-61853-231-2. Please note that this is the SEVENTH EDITION (the previous editions are out-of-date). We will not use the textbook's available online supplementary materials (all supplementary materials will be supplied to you in class).

MBA:8180:EXD—Managerial Finance—Instructor: Terrence Chorvat
Required textbook: Berk and Demarzo, Corporate Finance 5th edition

MBA:8240:EXD—Operations and Supply Chain—Instructor: Jennifer Blackhurst
Required textbook: Cachon and Terwiesch, Matching Supply with Demand, McGraw Hill, 2012, 3rd edition. The second edition should also be fine – just check the section numbers on the readings.
 There are also options to rent this text.

 

 

Part-time Business Analytics—Quad Cities

MSCI:6050:EXF—Data Mgmt and Visual Analytics—Instructor: Gokulakrishnan Murugesan
Required textbook: Jeffrey A. Hoffer, Ramesh Venkataraman, Heikki Topi, "Modern Database Management", 13th Edition (ISBN: 9780134792279), Pearson, 2019

MSCI:9110:EXF—Advanced Analytics—Instructor: Mark Bennett
Optional textbook: Building Better Models with JMP Pro 1st Edition  by Jim Grayson (Author), Sam Gardner (Author), Mia Stephens (Author)  ISBN-13: 978-1629590561,  ISBN-10: 1629590568

Quad Cities Business Electives (Delivered through the Professional MBA Program)

MBA:8140:EXQ—Corporate Financial Reporting—Instructor: Robert Hartman
Required textbook: Easton, P.D., J.J. Wild, R.F. Halsey, and M. McAnally "Financial Accounting for MBAs", 7th Edition. ISBN: 978-1-61853-231-2

MBA:8240:EXQ—Operations and Supply Chain—Instructor: Renato De Matta
Required textbook: Matching Supply with Demand 4th edition by Cachon and Terwiech. ISBN10:0078096650, ISBN13:9780078096655.  Additional cases will need to be purchased. A link will be on the course ICON site for students to purchase. 

ENTR:9100:EXQ—Entrepreneurship and Innovation—Instructor: Lynn Allendorf
Required textbook:   Entrepreneurship, 5th Edition, Wiley By Andrew Zacharakis, William Bygrave & Andrew Corbett ISBN: 978-1-119-29880-9

 

Part-time Business Analytics—Online

MSCI:6105:EXP—Social Analytics—Instructor: Patrick Fan
Required textbook:  Miranda, S. Social Analytics: Network and Text Methods with NodeXL and R. (Publisher: Prospect
Press. E-book available for $48.20 at https://redshelf.com/book/1009994)

MSCI:6210:EXP—Data Leadership and Management—Instructor: Kristy Walker
Required textbook: The CIO Playbook”. ISBN: 978-1-118-34759-1 Colisto, Nicholas R.; Publisher: John Wiley & Sons, Inc., Hoboken, New Jersey; ©2012

MKTG:9165:EXP—Digital Marketing Analytics—Instructor: Goutam Chakraborty
No Required textbook: Additional cases will need to be purchased. A link will be on the course ICON site for students to purchase

Ordering information

Textbooks

All textbooks are available online through Iowa Book and Supply unless otherwise noted. Iowa Book and Supply will ship your purchases to you. Prices can be found on the company website. ISBN numbers listed are per Iowa Book and Supply and may not be valid for online vendors. 

You are welcome to use online vendors to purchase textbooks, but please be careful to purchase the correct item and edition, and ensure shipping is managed so the books are in hand prior to the first day of class.

Jumpbooks

If you see a listing for a "Jumpbook," it's a digital version of the textbook. They're significantly less expensive than the hard copy, but have no resale value and are good for one semester only. It's offered as an alternative to the hard copy book.

Electronic course packets

Students will be notified of how to access electronic course/case packets by the instructor on ICON. They are not available elsewhere or through Iowa Book and Supply. Typically links to purchase case packets are posted on course ICON sites.