This page lists the required textbooks for upcoming courses. Unless noted, all materials are required and should be brought to the first class meeting.

Ordering information  

Summer 2021

BAIS:6040: EXA—Data Programming in Python—Instructor: Jeff Hendricks
No Required textbook:

BAIS:6040: EXP—Data Programming in Python—Instructor: David Thole
No Required textbook:

BAIS:6050: EXB—Data Management and Visual Analytics—Instructor: Gokul Murugesan
No Required textbook:

BAIS:6060: EXP—Data Programming in R—Instructor: Jarren Santos
No Required textbook:

BAIS:6070: EXB—Data Science—Instructor: Gokul Murugesan
No Required textbook:

BAIS:6120: EXP—Analytics Experience—Instructor: Murugan Nambiar
No Required textbook:

BAIS:6140: EXB—Information Visualization—Instructor: Pak Wong
Required textbook: Title: Now You See It: An Introduction to Visual Data Sensemaking. Edition: Second edition (April 15, 2021).  Stephen Few ISBN-10: 1938377125 ISBN-13: 978-1938377129. 

BAIS:6210: EXP—Data Leadership and Management—Instructor: Kristy Walker
No Required textbook:

BAIS:9010: EXA—Contemporary Topics In Analytics: Applied Deep Learning—Instructor: Jeff Hendricks
Required textbook: Deep Learning Illustrated by Jon Krohn. ISBN# 13:978-0-13-511669-2. 

BAIS:9100: EXA—Data and Decisions—Instructor: Michael Loewen
Required textbook: Data, Models, and Decisions: The Fundamentals of Management Science, by D. Bertsimas and R.M. Freund, ISBN 0-9759146-0-X.

BAIS:9100: EXF—Data and Decisions—Instructor: Philip Jones
No Required textbook:

BAIS:9110: EXA—Advanced Analytics—Instructor: Patrick Johanns
Required textbook: The book will be included as part of ICON Direct. Students do not need to buy a book ahead of the course.

BAIS:9140:EXW—Agile Project Management—Instructor: Wayne Kaul
Required textbook: PMI-ACP Exam Prep (Updated Second Edition) ISBN: 978-1-932735-98-7 Author: Griffiths, Mike. RMC Publications copyright year 2015. Additional cases will need to be purchased, a link will be posted on the course ICON site.

FIN:9310: EXC—Corporate Financial Strategy—Instructor: Erik Lie
No Required textbook: Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase.

MBA:8110: EXC—Marketing Management—Instructor: Mark Winkler
No Required textbook: Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase.

MBA:8140: EXW—Corporate Financial Reporting—Instructor: Roy Pettibone
Required textbook: Financial Accounting for MBAs, 8th Edition, Cambridge Business Publishers Easton, Wild, Halsey and McAnally ISBN# 978-1-61853-358-6.

MBA:8240: EXW—Operations and Supply Chain—Instructor: Wesley Boyce
Required textbook: Matching Supply with Demand By Cachon and Terwiesch Mcgraw Hill, 2018, 4th edition ISBN 9780078096655.  Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase.

MGMT:9185: EXC—Project Management—Instructor: Bernard Dutchik
Required textbook: Project Management Essentials: (FourthEdition) Athayde, Elswick, Lombard ISBN: 978-1-938548-97-0. 

 

 

Fall 2021

BAIS:6040:EXA—Data Programming in Python—Instructor: Jeff Hendricks 
No Required textbook: 

BAIS:6050:EXP—Data Management and Visual Analytics—Instructor: Kristina Bigsby
No Required textbook: 

BAIS:6060:EXP—Data Programming in R—Instructor: Yvonne Galusha
No Required textbook: 

BAIS:6070:EXA—Data Science—Instructor: Jeff Hendricks 
Required textbook: Data Science for Business: What you need to know about data mining and data analytic thinking, F. Provost and T. Fawcett. O'Reilly, 2013.

BAIS:6070:EXP—Data Science—Instructor: Jeffrey Ohlmann 
Required textbook: Data Science for Business: What you need to know about data mining and data analytic thinking, F. Provost and T. Fawcett. O'Reilly, 2013.

BAIS:6100:EXP—Text Analytics—Instructor: Qihang Lin 
No Required textbook: 

BAIS:6130:EXB—Applied Optimization—Instructor: Kurt Anstreicher 
No Required textbook: 

BAIS:6150:EXP—Financial Analytics—Instructor: Mark Bennett 
Required textbook: Financial Analytics with R. Building a Laptop Laboratory for Data Science. Mark J. Bennett Dirk L. Hugen  ISBN: 978-1316584460.

BAIS:6190:EXB—Forecasting—Instructor: Johannes Ledolter 
Required textbook: 1. Hyndman RJ and Athanasopoulos: Forecasting: Principles and Practice 2nd Edition. O Texts (free resource). 2. Shmueli G and Lichtendahl KC: Practical Time Series Forecasting with R: A Hands-On Guide [2nd Edition] Axelrod Schnall Publishers; 2 edition. 

BAIS:9100:EXA—Data and Decisions—Instructor: Michael Loewen  
Required textbook: Data, Models, and Decisions: The Fundamentals of Management Science, by D. Bertsimas and R.M. Freund, ISBN 0-9759146-0-X.

BAIS:9100:EXF—Data and Decisions—Instructor: Benjamin Margolin  
Required textbook: Data, Models, and Decisions: The Fundamentals of Management Science, by D. Bertsimas and R.M. Freund, ISBN 0-9759146-0-X.

BAIS:9100:EXP—Data and Decisions—Instructor: Benjamin Margolin  
Required textbook: Data, Models, and Decisions: The Fundamentals of Management Science, by D. Bertsimas and R.M. Freund, ISBN 0-9759146-0-X.

ENTR:9450:EXO—Strategic Mgmt of Tech & Innovation—Instructor: Kurt Heiar 
Required textbook: Talking to Humans. Giff Constable, 1st Edition. 978-0-9908009-2-7.

ENTR:9500:EXO—Managing the Growth Business—Instructor: Rob Kincaid 
Required textbook: 1. Scaling Up,Howa Few Companies Make It...and Why the Rest Don’t.ISBN: 978-0986019593, Harnish,©2014    2. The Excellence Dividend, Meeting the Tech Tide with Work That Wows and Jobs That Last. ISBN 978-0525434627, Peters, ©2018  Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase.

FIN:9140:EXI—Enterprise Risk Management—Instructor: Richard Peter 
No Required textbook: 

FIN:9150:EXO—Financial Modeling and Firm Valuation—Instructor: Dennis Hamilton 
No Required textbook: 

MBA:8110:EXD—Marketing Management—Instructor: Rob Rouwenhorst
Required textbook: Dawn Iacobucci, Marketing Management, 5th edition, ISBN-10: 1337271128. Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8110:EXW—Marketing Management—Instructor: Alice Wang
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8140:EXC—Corporate Financial Reporting—Instructor: Greg Hall
Required textbook:  Financial Accounting for MBAs, 8th Edition, Cambridge Business Publishers Easton, Wild, Halsey and McAnally ISBN# 978-1-61853-358-6. Online version or paperback. 

MBA:8140:EXV—Corporate Financial Reporting—Instructor: Randy Menke
Required textbook:  Financial Accounting for MBAs, 8th Edition, Cambridge Business Publishers Easton, Wild, Halsey and McAnally ISBN# 978-1-61853-358-6. Online version or paperback.

MBA:8180:EXD—Managerial Finance—Instructor: John Lewis Jr
Required textbook: Berk, Jonathan and Peter DeMarzo, Corporate Finance: The Core, 4th or 5th Edition, Pearson, ©2016. ISBN-13: ‎ 978-1292158334 Paperback or rental. 

MBA:8180:EXR—Managerial Finance—Instructor: Anand Vijh
No Required textbook:  

MBA:8240:EXV—Operations and Supply Chain—Instructor: Emmanuel Peters
Required textbook: Matching Supply with Demand ISBN 9780078096655 By Cachon and Terwiesch Macgraw Hill, 2018, 4th edition.

MBA:8240:EXW—Operations and Supply Chain—Instructor: Emmanuel Peters
Required textbook: Matching Supply with Demand ISBN 9780078096655 By Cachon and Terwiesch Macgraw Hill, 2018, 4th edition.

MGMT:9185:EXO—Project Management—Instructor: Bernard Dutchik
Required textbook: Project Management Essentials: (FourthEdition) Athayde, Elswick, Lombard ISBN: 978-1-938548-97-0. Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase.

MKTG:9330:EXO—Product and Pricing Management—Instructor: John Murry
No Required textbook: Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase. 

 

Ordering information

Textbooks

All textbooks are available online through Iowa Book and Supply unless otherwise noted. Iowa Book and Supply will ship your purchases to you. Prices can be found on the company website. ISBN numbers listed are per Iowa Book and Supply and may not be valid for online vendors. 

You are welcome to use online vendors to purchase textbooks, but please be careful to purchase the correct item and edition, and ensure shipping is managed so the books are in hand prior to the first day of class.

Jumpbooks

If you see a listing for a "Jumpbook," it's a digital version of the textbook. They're significantly less expensive than the hard copy, but have no resale value and are good for one semester only. It's offered as an alternative to the hard copy book.

Electronic course packets

Students will be notified of how to access electronic course/case packets by the instructor on ICON. They are not available elsewhere or through Iowa Book and Supply. Typically links to purchase case packets are posted on course ICON sites.