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Marketing courses and requirements

In addition to the core, you'll complete these courses:

Required courses

If you select the marketing concentration, you will follow a specific plan of study. Included in this plan are these required courses:

Elective courses

You will also choose two marketing elective courses and eight other MBA electives. Recommended nonmarketing electives that can be used to meet the requirement include:

Alumni Story
At Tippie, Tara From (MBA11) led marketing for a consulting team to help a Chicago nonprofit get GPS-enabled cell phones to blind and visually impaired children in Illinois

Pivot from nonprofit to one of the world's largest airlines

Tara From (MBA11) knew that Tippie’s core curriculum was geared for students without business backgrounds. After customizing her individual development plan, she added specialized marketing courses focused on emerging skills in analytics, an independent study in marketing analytics and two industry-focused consulting projects.

“The core curriculum was important to me,” Tara says. “Having a non-traditional background, I had undervalued my experience relative to people who had been at corporations or had a more formal undergraduate business background."

Read Story

Academy leaders

Marketing track students are members of the Marketing Academy, led by a business and faculty director who serve as a mentor, coach, and guide to industry.

Jan Fasse

Business Director, Marketing Academy
E436 Pomerantz Center

Thomas Gruca, PhD

Faculty Director, Marketing Academy
S356 Pappajohn Business Building (PBB)