Marketing courses and requirements
In addition to the core, you'll complete these courses:
Required courses
If you select the marketing concentration, you will follow a specific plan of study. Included in this plan are these required courses:
- Strategic Brand Positioning
- Applied Marketing Research
- Product & Pricing Decisions
- Applied Marketing (Field Studies in Marketing)
Elective courses
You will also choose two marketing elective courses and eight other MBA electives. Recommended nonmarketing electives that can be used to meet the requirement include:
- Advanced Analytics
- Strategic Cost Analysis
- Dynamics of Negotiations
- Strategic Business Consulting (as second-year team lead)
- Supply Chain Analytics
Pivot from nonprofit to one of the world's largest airlines
Tara From (MBA11) knew that Tippie’s core curriculum was geared for students without business backgrounds. After customizing her individual development plan, she added specialized marketing courses focused on emerging skills in analytics, an independent study in marketing analytics and two industry-focused consulting projects.
“The core curriculum was important to me,” Tara says. “Having a non-traditional background, I had undervalued my experience relative to people who had been at corporations or had a more formal undergraduate business background."
Read StoryAcademy leaders
Marketing track students are members of the Marketing Academy, led by a business and faculty director who serve as a mentor, coach, and guide to industry.
Jan Fasse
Business Director, Marketing Academy
E436 Pomerantz Center
319-335-3435
jan-fasse@uiowa.edu
Thomas Gruca, PhD
Faculty Director, Marketing Academy
S356 Pappajohn Business Building (PBB)
319-335-0946
thomas-gruca@uiowa.edu