Marketing courses and requirements
In addition to the core, you'll complete these courses:
Pivot from nonprofit to one of the world's largest airlines
Tara From (MBA11) knew that Tippie’s core curriculum was geared for students without business backgrounds. After customizing her individual development plan, she added specialized marketing courses focused on emerging skills in analytics, an independent study in marketing analytics and two industry-focused consulting projects.
“The core curriculum was important to me,” Tara says. “Having a non-traditional background, I had undervalued my experience relative to people who had been at corporations or had a more formal undergraduate business background."Read Story
Marketing track students are members of the Marketing Academy, led by a business and faculty director who serve as a mentor, coach, and guide to industry.