Marketing is everywhere
Studying marketing means becoming a valuable employee in any industry. Marketing is everywhere, so it's easy for us to find interesting, real-world experience for you. Some students create a social media campaign for a local restaurant, others get to design a brand new website. There's so much to do, so we've narrowed marketing down to four specific tracks. Choose the one that fits your interests and personality and grow into a stand-out marketer.
Tracks in marketing
Courses and course requirements
You must take all of the common required courses, as well as all chosen track courses, and one elective course (marketing management track must take three elective courses). There is a certain order in which these courses must be taken, so make sure you meet with your academic advisor regularly to do academic planning.
Common required courses:
- Professional Preparation in Marketing
- Marketing Research
- Consumer Behavior
- Career Preparation for Marketing
- Marketing Management
Common elective courses:
Track-specific courses:
Marketing analytics track courses
Marketing management track courses
Professional sales track courses
Retail management track courses
At a glance
Average starting salary for marketing grads
Marketing alums employed or in grad school
