In addition to meeting with your advisor throughout your time at Tippie, you'll also use the course planning worksheet—it will help you know what courses you need to take for your major, as well as help you plan when you'll take them. Plan your course schedule with the worksheet and read about the courses you'll be taking below.

Course planning worksheet (pdf)

Common required courses

Professional Preparation in Marketing (MKTG:3050)
Overview of alternative marketing careers and the required skills and personal characteristics that drives success in these fields; hard and soft skills required in major types of marketing careers; developing a professional brand identity and a strategy for finding marketing internships and permanent employment opportunities; marketing's relationship to other business and organizational functions and to the external environment. Corequisite: MKTG:3050. (2 s.h.)

Marketing Research (MKTG:3100)
Marketing, research methods; the role of marketing research information as a tool in management decision making. Prerequisites: MKTG:3000 and (ECON:2800 or STAT:2020 with a minimum grade of B or ECON:4800 or STAT:4101). (3 s.h.)

Consumer Behavior (MKTG:3200)
Behavioral and social aspects of marketing; research methods and findings from behavioral sciences, their relation to production, consumption, and marketing of products, services. Prerequisite: MKTG:3000. (3 s.h.)

Career Preparation for Marketing (MKTG:3055)
Finding and successfully competing for career opportunities in marketing; online exercises, interactions with executives, and participation in a national organization representing professionals. (1 s.h.)

Marketing Management (MKTG:4500)
Marketing problems of organizations; emphasis on marketing manager's role in developing, presenting goal-oriented marketing strategies; application of marketing concepts to real business situations. Prerequisites: MKTG:3000 and MKTG:3050 and MKTG:3100 and (MKTG:3300 or MKTG:3102 or MKTG:3103 or MKTG:3400 or MKTG:3401 or MKTG:3701 or MKTG:4000 or MKTG:4101 or MKTG:4200 or MKTG:4201 or MKTG:4250 or MKTG:4275 or MKTG:4300 or MKTG:4800). Requirement: completion of 90 s.h. (3 s.h.)

Marketing concentration courses

Marketing communication & strategy

Integrated Marketing Communications (MKTG:4101)
Making marketing communication decisions and understanding how marketing communications work; planning and evaluation of marketing communications; theories, models, and tools to make better marketing communication decisions; course uses an Integrated Marketing Communications perspective, which involves understanding the role of the different promotional mix elements and coordinating them to develop effective marketing communication programs. Prerequisite: MKTG:3000. (3 s.h.)

Digital Marketing (MKTG:4400)
Foundational understanding of digital marketing and how successful (and unsuccessful) marketing campaigns use online and mobile platforms; fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media marketing, and data analytics. Prerequisite: MKTG:3000. (3 s.h.)

Marketing research & analytics

Marketing Metrics (MKTG:3101)
Identifying and measuring key metrics that are the focus for marketing plans and the backbone for evaluating marketing performance (e.g., penetration, share of requirements, customer satisfaction, churn rates, click-through rates, and customer lifetime value); relationship between conceptual models of business-to-business and business-to-consumer behaviors and the selection of appropriate metrics; emphasis on use of metrics as basic inputs for goal setting, marketing decision making, and evaluation. Prerequisites: MKTG:3100 and MKTG:3000. (3 s.h.)

Marketing Analytics (MKTG:3102)
Marketing science models used in strategic and tactical marketing decisions; application of consumer behavior in the development of quantitative models that inform marketing mix decisions (advertising, pricing, and salesforce effort), new product development, product line management, and category management; topics may include product mapping, latent class (segmentation) analysis, conjoint analysis, choice modeling (binary and multinomial logic), diffusion models (word-of-mouth), decision-calculus ("models and manager" technology), churn analysis and web analytics. Prerequisites: MKTG:3000 and MKTG:3100. (3 s.h.)

Product & brand management

Product and Pricing (MKTG:3600)
Create and capture value through product and service design, including stage-gate evaluation models; implementation of pricing strategy for new products and existing product lines. Prerequisite: MKTG:3000. (3 s.h.)

Strategic Brand Positioning (MKTG:3605)
Strategic decisions, research processes, and tactics managers undertake to create effective brand strategies; students examine how to conduct strategic analyses of customers, competitors, and the company to identify attractive markets and sustainable competitive positions; sustainable competitive positions serve as the foundation for subsequent discussions regarding brand naming, identity, architecture, equity, and audits. Prerequisite: MKTG:3000. (3 s.h.)

Professional sales management

Sales Management (MKTG:4200)
Personal selling, management of sales force; emphasis on recruitment, selection, training of sales representatives; problems in allocation of sales effort, supervision, control. Prerequisite: MKTG:3000. (3 s.h.)

Professional Selling (MKTG:4201)
Personal selling function in overall business strategy and professional selling process that underlies successful sales careers; emphasis on hands-on experiences in developing practical skills in sales strategy, analytics, and communications skills; students develop and make sales presentations, engage in role-playing exercises, and complete applied selling exercises as individuals or in sales teams; focus is on professional selling in a business environment, but students will also apply course concepts in other interpersonal business communications settings. Prerequisite: MKTG:3000. (3 s.h.)

Retailing & e-commerce

Retail Strategies (MKTG:3400)
Strategies for retail site selection, store design, supply chain management, customer relationship management/customer service; merchandising management strategies for planning merchandise assortments, buying systems, buying merchandise, pricing, promotion. Prerequisite: MKTG:3000.

Merchandise Management (MKTG:3401)
Merchandise and service mix strategies for alternative retail concepts, including various store and online formats; topics include national brands versus private label, multi-channel distribution, logistics, replenishment strategies, pricing, promotion, product assortment, store layout, and point-of-sale and in-store merchandising. Prerequisite: MKTG:3000 (3 s.h.)

Concentration elective courses

Marketing Metrics (MKTG:3101)
Identifying and measuring key metrics that are the focus for marketing plans and the backbone for evaluating marketing performance (e.g., penetration, share of requirements, customer satisfaction, churn rates, click-through rates, and customer lifetime value); relationship between conceptual models of business-to-business and business-to-consumer behaviors and the selection of appropriate metrics; emphasis on use of metrics as basic inputs for goal setting, marketing decision making, and evaluation. Prerequisites: MKTG:3100 and MKTG:3000. (3 s.h. Spring only.)

Marketing Analytics (MKTG:3102)
Marketing science models used in strategic and tactical marketing decisions; application of consumer behavior in the development of quantitative models that inform marketing mix decisions (advertising, pricing, and salesforce effort), new product development, product line management, and category management; topics may include product mapping, latent class (segmentation) analysis, conjoint analysis, choice modeling (binary and multinomial logic), diffusion models (word-of-mouth), decision-calculus ("models and manager" technology), churn analysis and web analytics. Prerequisites: MKTG:3000 and MKTG:3100. (3 s.h. Fall only.)

Retail Strategies (MKTG:3400)
Strategies for retail site selection, store design, supply chain management, customer relationship management/customer service; merchandising management strategies for planning merchandise assortments, buying systems, buying merchandise, pricing, promotion. Prerequisite: MKTG:3000. (3 s.h. Fall only.)

Merchandise Management (MKTG:3401)
Merchandise and service mix strategies for alternative retail concepts, including various store and online formats; topics include national brands versus private label, multichannel distribution, logistics, replenishment strategies, pricing, promotion, product assortment, store layout, and point-of-sale and in-store merchandising. Prerequisite: MKTG:3000. (3 s.h. Spring only.)

Marketing Institute Field Studies (MKTG:3701)
Plan, design, carry out, and report on a marketing research project for a profit or nonprofit client organization; communicate with managers, apply knowledge of marketing research, meet deadlines, and convert research findings into actionable recommendations for management. Prerequisites: MKTG:3700 and MKTG:3000. Requirement: admission to the Marketing Institute. (2 s.h. Fall only.)

Integrated Marketing Communications (MKTG:4101)
Making marketing communication decisions and understanding how marketing communications work; planning and evaluation of marketing communications; theories, models, and tools to make better marketing communication decisions; course uses an integrated marketing communications perspective, which involves understanding the role of the different promotional mix elements and coordinating them to develop effective marketing communication programs. Prerequisite: MKTG:3000. (3 s.h.)

Sales Management (MKTG:4200)
Personal selling, management of sales force; emphasis on recruitment, selection, training of sales representatives; problems in allocation of sales effort, supervision, control. Prerequisite: MKTG:3000. (3 s.h. Fall only.)

Professional Selling (MKTG:4201)
Personal selling function in overall business strategy and professional selling process that underlies successful sales careers; emphasis on hands-on experiences in developing practical skills in sales strategy, analytics, and communications skills; students develop and make sales presentations, engage in role-playing exercises, and complete applied selling exercises as individuals or in sales teams; focus is on professional selling in a business environment, but students will also apply course concepts in other interpersonal business communications settings. Prerequisite: MKTG:3000. (3 s.h. Spring only.)

Marketing and Sustainability (MKTG:4250)
Concepts for developing and implementing sustainable marketing strategies; developing more environmentally friendly products, more sustainable logistical systems, socially responsible pricing, and promoting sustainable products in a socially responsible way. Prerequisite: MKTG:3000. (3 s.h.)

International Marketing (MKTG:4300)
Differences in the global environment: how cultural considerations, political, legal, and economic conditions affect market entry strategies and marketing mix decisions; development of marketing plan for non-U.S. environments. Prerequisite: MKTG:3000. (3 s.h.)

Offered intermittently

Advanced Marketing Research (MKTG:3103)
Traditional and nontraditional research techniques to address business problems that have a relationship to basic research; primary focus on hands-on experience and peer-based learning. Prerequisite: MKTG:3000. (3.s.h. Fall only.)

Web Business Strategy (MKTG:3300)
Introduction to World Wide Web business and marketing; concepts, methods, and applications associated with doing business on the web; webpage construction and design; case studies and/or entrepreneurial projects. Prerequisite: MKTG:3000. (3 s.h. Spring only.)

Contemporary Topics in Marketing (MKTG:4000)
Topics not regularly offered in other courses. Prerequisite: MKTG:3000. (3 s.h. Intermittent.)

Field Studies in Marketing (MKTG:4800)
Experience in planning, designing, carrying out, reporting on a marketing research project for a profit or nonprofit client organization; communication with managers, application of marketing research, meeting deadlines, converting research findings into action recommendations for management. Prerequisites: MKTG:3000 and MKTG:3100. (3 s.h. Intermittent.)