Marketing Academy: Rachel Haaland Watson, MBA '15 - Cognizant Business Consulting

October 5, 2017 - 1:30pm to 3:00pm
C435 PC

Rachel Haaland Watson, MBA '15, Cognizant Business Consulting, Marketing Lead for Retail, Consumer Goods, Travel & Hospitality will present a discussion of digital marketing planning that will include a review of major digital marketing channels and the types of tests that can be conducted to determine the investment level appropriate for each channel. Armed with this overview, plan to develop digital channel investment recommendations, along with justification and conclusions about risk and feasibility to achieve your channel goals given investment limits (a budget).