Hard to beat for expanded worldview
The International Business Seminar takes you into the heart of China's dynamic markets.
We can talk about international business and global commodity prices all day long. Yet there is no substitute for spending time on the ground in a rapidly evolving market like China and meeting with business leaders. The International Business Seminar is an immersive 10-day experience in doing business globally.
Travel to Shanghai and Beijing. Visit local and multinational companies and hear from top executives as they share what keeps them up at night. Attend a workshop led by Shanghai’s business leaders about the effect of the Chinese culture on local business practices. Network with diplomatic representatives from the U.S. and China and get their take on global economics.
Along the way, you'll learn about the complex history that shapes today's China—a cruise on the Huangpu River, a guided visit to the emperor’s residence, and walk along the Great Wall.
The China trip
We met with one of the marketing leaders of Adidas in the Asian market. They brought us through their new advertising campaign that they just launched and told us how they're trying to connect with different target segments within the Chinese market. They were introducing sports to a younger female population – it had become more culturally acceptable for women to work out. It's a really interesting psycho-social dynamics that were at play as they were launching that marketing campaign.Read Story