Marketing is the essence of business.

Finance, operations, and supply chain all keep the machinery of business running, but the essence of business is creating value by making things people want to buy.

Marketing roles can differ wildly from each other: market research, product development, branding, consumer experience management, or the brave new world of digital marketing—among many more.

An MBA in marketing from Iowa is the key that opens doors to these roles. Like the recent Iowa grads working in customer experience at Discover, brand management at Hershey’s, B2B marketing at Ascendant, and product development at Honeywell.

Explore marketing career paths

What you’ll study

On top of the MBA core, you’ll complete six marketing courses, including:

  • Strategic Brand Positioning
  • Applied Marketing Research
  • Product & Pricing Decisions
  • Applied Marketing (this is your second-year consulting project)
  • Two marketing electives
  • Eight MBA electives

See marketing courses 

Learn more

Marketing track students are members of the Marketing Academy, whose business director can answer questions specific to the curriculum, career paths, and academy.

Jan Fasse

Business Director, Marketing Academy
E436 Pomerantz Center

Alumni Story
At Tippie, Tara From (MBA11) led marketing for a consulting team to help a Chicago nonprofit get GPS-enabled cell phones to blind and visually impaired children in Illinois

Pivot from nonprofit to one of the world's largest airlines

Tara From (MBA11) knew that Tippie’s core curriculum was geared for students without business backgrounds. After customizing her individual development plan, she added specialized marketing courses focused on emerging skills in analytics, an independent study in marketing analytics and two industry-focused consulting projects.

“The core curriculum was important to me,” Tara says. “Having a non-traditional background, I had undervalued my experience relative to people who had been at corporations or had a more formal undergraduate business background."

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