The Gazette: Loneliness leads to 'unplanned,' 'impulsive' shopping habits, UI researcher finds

Monday, November 30, 2020

As many people lacking social contact during coronavirus begin the holiday shopping season, that loneliness could make a difference in their shopping habits. The more “socially deprived” someone is, the more likely the person is to buy more things, according to research from Jing “Alice” Wang, a marketing professor at the University of Iowa.

Tippie researchers pinpoint why decluttering feels so hard

Thursday, January 16, 2020

If you can't quite bring yourself to declutter your home and toss out unneeded possessions, one reason why might surprise you. Researchers say the emotional tug you feel might be loneliness.

Researchers find loneliness could contribute to over-spending, impulsive purchases

Wednesday, November 27, 2019

Professor Alice Wang at the University of Iowa's Tippie College of Business has researched loneliness and its effect on consumer behavior, namely its connection to over-spending, impulse buying, and even over-eating.

Black Friday retains social appeal, even as shoppers find alternatives

Thursday, November 24, 2016

Associate marketing professor for UI Tippie College of Business, Jing Wang, who has been studying lonely people and their shopping habits in the college, says people who are satisfied with the number and quality of relationships — and thus are not lonely — tend to exercise more self-control and are capable of curbing impulse buying.