How can business researchers share insights with business managers?

Thursday, August 18, 2016

A recent survey by the University of Iowa and three other universities has found a significant number of shared interests between academic researchers and business managers—topics where scholarship could help inform business decisions.

Mandela Fellows land in Iowa City

Wednesday, June 22, 2016

A group of emerging leaders from sub-Saharan Africa has traveled to Iowa City, and the will spend six weeks engaging and participating in entrepreneurial education at University of Iowa.

It's hard to predict a movie's profitability, but you learn some lessons along the way

Monday, May 16, 2016

Two researchers at the University of Iowa are trying to use data to determine what types of films are most likely to rake in returns. Business school professor Kang Zhao and doctoral student Michael Lash considered more than 100 elements to help them create an algorithm to forecast profitabilityincluding director, actors, genre, even keywords.

Predicting box office boffo or bomb

Wednesday, February 10, 2016

With its $200 million budget, Batman v. Superman: Dawn of Justice will be one of the most expensive movies ever made when it’s released next month, and Warner Bros. has a lot riding on its success.

Tippie adds master's in business analytics

Thursday, February 5, 2015

The University of Iowa's Tippie College of Business is adding another component to its growing roster of business data analytics programs.