More veterans using Freedom Foundation pantry in Cedar Rapids as food prices rise

Thursday, February 3, 2022

Nuray Akin, a visiting associate professor of economics at the University of Iowa says pandemic shutdowns, changing supply and demand, and labor shortages have all played a role in why food is more expensive.

The power of touch is no joke—even if it’s through a screen

Wednesday, December 15, 2021

Digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.

Consumers value a product viewed online more if they see it being virtually touched

Monday, December 6, 2021

Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper by Tippie's Andrea Luangrath.

Black Friday shoppers may see higher prices and emptier shelves this year

Monday, November 29, 2021

Black Friday may not have as many saving opportunities as in years past, according to University of Iowa Tippie College of Business professor Jennifer Blackhurst.

Labor, supply shortages in retail persist for Black Friday

Monday, November 29, 2021

Disruptions in the supply chains of many businesses continue and they mean there is an increased need for consumer flexibility when holiday shopping this year.

US retailers cheery about holiday season despite inflation

Monday, November 22, 2021

After nearly two years of pandemic gloom, American consumers appear primed to spend generously for the holidays despite worries over inflation and item availability.


‘Black Friday’? It’s more like ‘Black Autumn’ now

Monday, November 22, 2021

Holiday shopping season longer than ever, but whether local or national, retailers need to capitalize early.

Breakfast competition heats up among fast food, convenience stores

Tuesday, September 14, 2021

There’s a breakfast war heating up now in Iowa to try and capture customers who are once again venturing out of their homes following pandemic shutdowns. Tippie's Peggy Stover weighs in.

The Gazette: Loneliness leads to 'unplanned,' 'impulsive' shopping habits, UI researcher finds

Monday, November 30, 2020

As many people lacking social contact during coronavirus begin the holiday shopping season, that loneliness could make a difference in their shopping habits. The more “socially deprived” someone is, the more likely the person is to buy more things, according to research from Jing “Alice” Wang, a marketing professor at the University of Iowa.