Melanie Boulden portrait
July 31, 2017
Adrienne Pasquarelli

Crayola is aiming to remain relevant among tech-savvy kids. Melanie Boulden, a Tippie 1998 MBA grad who joined Crayola as senior vice-president of U.S. and global marketing two years ago, was hired to imbue Crayola with a fresh marketing spirit. Read more about her efforts in this Ad Age article.