The power of touch is no joke—even if it’s through a screen

Wednesday, December 15, 2021

Digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.

Study shows how online reviews can be mined for innovation gold

Monday, October 19, 2020

Companies looking for innovative ideas to improve their products have what amounts to a free and easy focus group right at their fingertips with consumer comment sections on e-commerce websites like Amazon.

Seal of approval: study shows earning a trustworthiness badge helps online sales

Wednesday, September 23, 2020

Online merchants who have earned a literal seal of approval for their website sell more, while less reliable sellers who lack such an endorsement sell less according to a new University of Iowa Tippie College of Business study.