News

Two researchers at the University of Iowa are trying to use data to determine what types of films are most likely to rake in returns. Business school professor Kang Zhao and doctoral student Michael Lash considered more than 100 elements to help them create an algorithm to forecast profitability, including director, actors, genre, even keywords.

A group of 16 students, through the UI Tippie College of Business’ Marketing Institute, worked with “Fox Sports University” on a project aimed at identifying ways young people consume media.

Tippie College of Business hosted a case study competition where some of the brightest graduate analytics students in the country came together and solved a real-world business problem.

A team of UI students that grew dozens of heads of lettuce in PVC pipes via hydroponics was named the winner of the Frontier-Tippie Impact Competition this semester.

A team of marketing students from the Tippie College of Business recently took first place in the Alliant Energy University Challenge Case Competition, held at the University of Iowa April 9.

The 16 students are part of the Tippie College of Business’ Marketing Institute get practical experience by helping the Big Ten Network, Fox Sports, and Mediacom communications reach that generation across their digital platforms.

Mutual-fund investors are losing hundreds of millions of dollars in annual returns because of a potential conflict of interest in their fund’s management they probably don’t even know about, according to a newly published paper by a University of Iowa researcher.