Recent News

Partnership will fast-track Coe College students to study finance at Tippie College of Business

Wednesday, January 12, 2022

The University of Iowa and Coe College have formed a new partnership that will streamline the process for Coe students to be admitted to the Master of Science in Finance program in the university’s Tippie College of Business.

Iowa MBA named among nation's best by Princeton Review

Tuesday, January 11, 2022

The Iowa MBA at the Tippie College of Business has been ranked among the top 15 online MBA programs in the country, according to a new ranking from The Princeton Review. The Iowa MBA was ranked #14 in the country and #7 among public universities, less than three years after rolling out its fully online MBA option.

Tippie expert: spark dialogues, not debates this holiday season

Monday, December 20, 2021

Relationship expert Michele Williams is urging families to start having conversations about your get-togethers now to avoid in-fighting over the holidays. She says the key is to make sure those discussions are dialogues—not debates.

The power of touch is no joke—even if it’s through a screen

Wednesday, December 15, 2021

Digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.

What makes Spotify's Wrapped such a popular end-of-year tradition? FOMO

Monday, December 6, 2021

This week marked what has been an increasingly high-profile tradition for Spotify users: Wrapped release day. It was a trending topic on social media as everyone revealed the new social cards showing off listening choices of the past year. No matter how weird or—let's be honest a little embarrassing—they were. So why do so many people do it?

Consumers value a product viewed online more if they see it being virtually touched

Monday, December 6, 2021

Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper by Tippie's Andrea Luangrath.

The Evolution of the Iowa MBA

Friday, December 3, 2021

Epic journeys often start with major disruptions. The first MBA program, launched in 1908, was sparked by the Industrial Revolution.