Trying to sell a house? UI study finds virtual tours will bring more $$$

Wednesday, July 29, 2020

A University of Iowa study finds virtual home tours are a big factor in selling houses at prices two-to-three percent higher than similar homes without online tours.

Study suggests homes fetch higher closing prices with an online virtual tour

Monday, July 6, 2020

Virtual online home tours are becoming a bigger part of real estate marketing, and a new study from the University of Iowa’s Tippie College of Business suggests they increase closing prices by at least 2% over similar homes without an online tour.

Study finds business websites that create interactive online communities generate more traffic than online billboards

Monday, April 2, 2018

A new study suggests that businesses generate more traffic to their websites if they turn them into online communities, with blogs, discussion forums, and links to social media sites.