Tippie expert: spark dialogues, not debates this holiday season

Monday, December 20, 2021

Relationship expert Michele Williams is urging families to start having conversations about your get-togethers now to avoid in-fighting over the holidays. She says the key is to make sure those discussions are dialogues—not debates.

Less Santa, more ROI: Study suggests malls spend less on holiday promotions, more other times of the year

Friday, October 29, 2021

The holiday shopping season is traditionally a time when shopping malls pull out all the promotional stops with visits from Santa, but a new study from a researcher at the University of Iowa’s Tippie College of Business finds that malls overinvest during the holiday season at the expense of other times of year.